How To Create A Killer LinkedIn Profile That Will Get You Noticed

HOW TO CREATE A KILLER
LINKEDIN PUBLIC PROFILE
THAT WILL GET YOU
NOTICED
Building your Personal Brand
WWW.THEAUDACIOUSCOMPANY.COM

It does not matter whether you are
networking, gathering leads or
looking for a job, having a LinkedIn
profile which is professional and
attractive is an excellent way to
ensure you are found by the right
people, at the right time, every time.

to creating a killer
LinkedIn Profile
13 STEPS

BACKGROUND PROFILE PHOTO
PROFESSIONAL PROFILE PHOTO
OPTIMISED FIRST & LAST NAME
OPTIMISED, BRANDED HEADLINE
SEO FOCUSED, PROFESSIONAL
SUMMARY
RELEVANT EXPERIENCE DETAILS
RELEVANT EDUCATION
SKILLS & ENDORSEMENTS
RECOMMENDATIONS
RELEVANT CONNECTIONS
PUBLICATIONS
POSTS
COMMENTS, SHARES, LIKES

Your LinkedIn personal profile is the basis on
which all of your interaction and
communication on the platform is built and
is the foundation for your personal brand.
It should give you some quick wins and the
opportunity to build some long-term,
business relationships.

LinkedIn gives you the ability to add
a background or banner picture to
the top card section of your profile,
which adds to the professional look
and feel of your personal profile and
makes it stand out from the crowd
STEP 1Background Profile Photo

STEP 2
Research shows most people
take less than a tenth of a
second to formulate an opinion
and draw a conclusion about
you, which means when they
visit your LinkedIn profile, your
profile picture instantly tells
them a story about you.
The question is: ' What message
are you trying to convey?
Get Serious about your
Professional Profile Photo
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Look the part and people viewing
your profile will believe you are
the part.

LinkedIn is a highly searchable
platform, including the name/ last
name section. When adding your
name, ask the question, 'What would
prospective clients, employers,
employees and others write in any
search function?'
STEP 3
Optimised First &
Last Name

Don't add your
qualifications
Don't add emojis and
favicons

STEP 4
You have 120 characters to
convey a message about
what you do and which
problems you can solve.
Create interest and
demand a reaction with
your words.
Optimised, Branded
Headline

Create a killer LinkedIn public profile that will get you noticed
To read this article click the link below

STEP 5
YOUR LINKEDIN SUMMARY IS ONE
OF, IF NOT THE MOST IMPORTANT
AREA ON THE PLATFORM AS IT IS
YOUR OPPORTUNITY TO CREATE A
GREAT FIRST IMPRESSION.
Most people know you have
written your summary or had a
copy writer do it for you, so write
in the first person.
SEO Focused, Professional
Summary

STEP6
For some people this means your whole
working career, while for others, the last 10
years may be the only relevant period.
Whatever it means to you use it to your
advantage.
Relevant Experience Details

ADD A CALL TO ACTION BY
INCLUDING YOUR
CONTACT DETAILS.
I would suggest you only do this for your
current role

STEP 7
This is the opportunity to showcase your
qualifications and voluntary engagement.
Keep it real and relevant..
Relevant Education

LinkedIn is about networking and
connecting with people who have similar
backgrounds, education or attended the
same schools as you, it will enable you to
grow your network.
Use every opportunity LinkedIn provides
you and make the most of them

STEP 8
Showcases the skills you
have
It allows people who you
have done business with or
who know you to endorse
your skills
Keywords
Skills & Endorsements

Recommendations are an
opportunity for those people
who you have worked with to
add to your story from their
perspective
STEP 9
Recommendations

Get as many as you can, as each
one adds another layer to who you
are and what you do

STEP 10
Growing your network is ultimately the reason you
would use LinkedIn and everything you do on the
platform should be focused at developing that
network.
Relevant Connections

In order to build a successful network, you need to
develop the most appropriate type of connections. This
means you need a clear understanding of your overall
LinkedIn strategy and your target market.

STEP 11
Publications were previously
called 'Pulse' and is an excellent
platform to write long-form
articles which add value to your
network and showcase your
understanding of your products
or services as well as how you can
solve the problems they may
have. WWW.THEAUDACIOUSCOMPANY.COM
Publications

Links
Photos
Slideshare
Questions
Video
TO MAKE YOUR
ARTICLES
INTERESTING
Include

Posts, also known as updates are
essentially short form articles
which can be as long as 1300
characters or as short as one line
STEP 12
Posts

STEP 13
Likes comments and shares are an
integral part of the interaction you need
to be having on LinkedIn if the platform
is going to work for you.
Comments, shares, likes

Success on LinkedIn is more than these 13 steps.
Your ability to influence & impact your market will be your competitive edge.
But how?
How do you become influential and have an impact in your market?

Download a free copy of
'INFLUENCE & IMPACT
YOUR MARKET - How to
set yourself up for
LinkedIn success' today
and discover how to
connect with highly
targeted prospects and
engage with your
Specific Target Market
INFLUENCE & IMPACT YOUR MARKET
DOWNLOAD NOW

How To Create A Killer LinkedIn Profile That Will Get You Noticed

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How To Create A Killer LinkedIn Profile That Will Get You Noticed