SlideShare uma empresa Scribd logo
1 de 20
Baixar para ler offline
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Brand Positioning Case Study- Philips
Brand Positioning Case Study- Philips

Mais conteúdo relacionado

Mais procurados

7. MEASURING BRANDS AND THEIR PERFORMANCE
7. MEASURING BRANDS AND THEIR PERFORMANCE7. MEASURING BRANDS AND THEIR PERFORMANCE
7. MEASURING BRANDS AND THEIR PERFORMANCEMohammad Ghazizadeh
 
Marketing mix and strategy of colgate
Marketing mix and strategy of colgateMarketing mix and strategy of colgate
Marketing mix and strategy of colgateKrishna Balki
 
Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13Cassie Stox
 
Brand Management Case Study : Victor Brand
Brand Management Case Study : Victor BrandBrand Management Case Study : Victor Brand
Brand Management Case Study : Victor BrandNavitha Pereira
 
Protinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan PurkaitProtinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan PurkaitDEBAYAN PURKAIT
 
Paper boat Digital Media Campaign
Paper boat Digital Media CampaignPaper boat Digital Media Campaign
Paper boat Digital Media CampaignKaustubh Shetye
 
FAILURES OF MARKET RESEARCH OF NEW COKE
FAILURES OF MARKET RESEARCH OF NEW COKEFAILURES OF MARKET RESEARCH OF NEW COKE
FAILURES OF MARKET RESEARCH OF NEW COKEIqra Anwar
 
Product Life Cycle - Cadbury
Product Life Cycle - CadburyProduct Life Cycle - Cadbury
Product Life Cycle - CadburyApurbaPaul10
 
Product brand matrix
Product brand matrixProduct brand matrix
Product brand matrixAkhil Arora
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsDavidt123
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
What is a great digital creative brief
What is a great digital creative briefWhat is a great digital creative brief
What is a great digital creative briefJulian Cole
 
Kelloggs Integrated Marketing Communication
Kelloggs Integrated Marketing CommunicationKelloggs Integrated Marketing Communication
Kelloggs Integrated Marketing CommunicationUdit Goel
 
Coca Cola Product Line and Product Mix
Coca Cola Product Line and Product MixCoca Cola Product Line and Product Mix
Coca Cola Product Line and Product MixJanuarika Rika
 
Creative brief example advertising
Creative brief example   advertisingCreative brief example   advertising
Creative brief example advertisingluisfvazquez1
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningOlogie
 
Brand Management Presentation- Perceptual map of Apparel Retailers in India
Brand Management Presentation- Perceptual map of Apparel Retailers in IndiaBrand Management Presentation- Perceptual map of Apparel Retailers in India
Brand Management Presentation- Perceptual map of Apparel Retailers in IndiaDevang Tailor
 
Kellog case study presentation
Kellog case study presentationKellog case study presentation
Kellog case study presentationÄmír Khäñ
 

Mais procurados (20)

7. MEASURING BRANDS AND THEIR PERFORMANCE
7. MEASURING BRANDS AND THEIR PERFORMANCE7. MEASURING BRANDS AND THEIR PERFORMANCE
7. MEASURING BRANDS AND THEIR PERFORMANCE
 
Marketing mix and strategy of colgate
Marketing mix and strategy of colgateMarketing mix and strategy of colgate
Marketing mix and strategy of colgate
 
Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13
 
Brand Management Case Study : Victor Brand
Brand Management Case Study : Victor BrandBrand Management Case Study : Victor Brand
Brand Management Case Study : Victor Brand
 
Protinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan PurkaitProtinex market opportunity analysis by Debayan Purkait
Protinex market opportunity analysis by Debayan Purkait
 
Marketing Plan Knorr
Marketing Plan KnorrMarketing Plan Knorr
Marketing Plan Knorr
 
Paper boat Digital Media Campaign
Paper boat Digital Media CampaignPaper boat Digital Media Campaign
Paper boat Digital Media Campaign
 
FAILURES OF MARKET RESEARCH OF NEW COKE
FAILURES OF MARKET RESEARCH OF NEW COKEFAILURES OF MARKET RESEARCH OF NEW COKE
FAILURES OF MARKET RESEARCH OF NEW COKE
 
Product Life Cycle - Cadbury
Product Life Cycle - CadburyProduct Life Cycle - Cadbury
Product Life Cycle - Cadbury
 
Product brand matrix
Product brand matrixProduct brand matrix
Product brand matrix
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Brand positioning
Brand positioning Brand positioning
Brand positioning
 
What is a great digital creative brief
What is a great digital creative briefWhat is a great digital creative brief
What is a great digital creative brief
 
Kelloggs Integrated Marketing Communication
Kelloggs Integrated Marketing CommunicationKelloggs Integrated Marketing Communication
Kelloggs Integrated Marketing Communication
 
Coca Cola Product Line and Product Mix
Coca Cola Product Line and Product MixCoca Cola Product Line and Product Mix
Coca Cola Product Line and Product Mix
 
Creative brief example advertising
Creative brief example   advertisingCreative brief example   advertising
Creative brief example advertising
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Brand Management Presentation- Perceptual map of Apparel Retailers in India
Brand Management Presentation- Perceptual map of Apparel Retailers in IndiaBrand Management Presentation- Perceptual map of Apparel Retailers in India
Brand Management Presentation- Perceptual map of Apparel Retailers in India
 
STP Analysis of Maggi
STP Analysis of MaggiSTP Analysis of Maggi
STP Analysis of Maggi
 
Kellog case study presentation
Kellog case study presentationKellog case study presentation
Kellog case study presentation
 

Destaque

Strategic brand positioning development case studies
Strategic brand positioning development case studiesStrategic brand positioning development case studies
Strategic brand positioning development case studiesR. Jay Olson
 
Brand positioning of Philips
Brand positioning of PhilipsBrand positioning of Philips
Brand positioning of PhilipsSarthak Rahate
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examplesLinel Dias
 
Brand positioning model (Dove case study)
Brand positioning model (Dove case study)Brand positioning model (Dove case study)
Brand positioning model (Dove case study)An Le K.
 
Philips case study
Philips case studyPhilips case study
Philips case studyAditya Raman
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningSj -
 
Philips research brand repositioning and communication
Philips research brand repositioning and communicationPhilips research brand repositioning and communication
Philips research brand repositioning and communicationIsti Hartini
 
A Study on Brand positioning of Nestle Maggi and Nissin Top Ramen
A Study on Brand positioning of Nestle Maggi and Nissin Top Ramen A Study on Brand positioning of Nestle Maggi and Nissin Top Ramen
A Study on Brand positioning of Nestle Maggi and Nissin Top Ramen Aakash Kapadia
 
Kijamii - Philips 2015 - Case Study Presentation
Kijamii - Philips 2015 - Case Study PresentationKijamii - Philips 2015 - Case Study Presentation
Kijamii - Philips 2015 - Case Study PresentationKijamii
 
Selecting The Final Price by Kotler and Keller
Selecting The Final Price by Kotler and KellerSelecting The Final Price by Kotler and Keller
Selecting The Final Price by Kotler and KellerDawn Josiah Palma
 
Philips Mini case study
Philips Mini case studyPhilips Mini case study
Philips Mini case studyKouts Km
 
McBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSCMcBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSCMcClenahan Bruer
 
Brand Extension Feedback Effects: An empirical study of the main variables in...
Brand Extension Feedback Effects: An empirical study of the main variables in...Brand Extension Feedback Effects: An empirical study of the main variables in...
Brand Extension Feedback Effects: An empirical study of the main variables in...Yiannis Antoniou
 
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation  Chapter 10 Crafting the Brand PositioningMarkma Group 4 Presentation  Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand PositioningKristoffer Jongco
 
Forhad.iba@gmail.com
Forhad.iba@gmail.comForhad.iba@gmail.com
Forhad.iba@gmail.comFarhad Ahmed
 

Destaque (20)

Strategic brand positioning development case studies
Strategic brand positioning development case studiesStrategic brand positioning development case studies
Strategic brand positioning development case studies
 
Brand positioning of Philips
Brand positioning of PhilipsBrand positioning of Philips
Brand positioning of Philips
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examples
 
Brand positioning model (Dove case study)
Brand positioning model (Dove case study)Brand positioning model (Dove case study)
Brand positioning model (Dove case study)
 
Philips case study
Philips case studyPhilips case study
Philips case study
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Creating a beloved brand
Creating a beloved brandCreating a beloved brand
Creating a beloved brand
 
Beloved Brands: Who are we?
Beloved Brands: Who are we?Beloved Brands: Who are we?
Beloved Brands: Who are we?
 
Case study on Philips
Case study on PhilipsCase study on Philips
Case study on Philips
 
Philips research brand repositioning and communication
Philips research brand repositioning and communicationPhilips research brand repositioning and communication
Philips research brand repositioning and communication
 
A Study on Brand positioning of Nestle Maggi and Nissin Top Ramen
A Study on Brand positioning of Nestle Maggi and Nissin Top Ramen A Study on Brand positioning of Nestle Maggi and Nissin Top Ramen
A Study on Brand positioning of Nestle Maggi and Nissin Top Ramen
 
Philips-Case study
Philips-Case studyPhilips-Case study
Philips-Case study
 
Kijamii - Philips 2015 - Case Study Presentation
Kijamii - Philips 2015 - Case Study PresentationKijamii - Philips 2015 - Case Study Presentation
Kijamii - Philips 2015 - Case Study Presentation
 
Selecting The Final Price by Kotler and Keller
Selecting The Final Price by Kotler and KellerSelecting The Final Price by Kotler and Keller
Selecting The Final Price by Kotler and Keller
 
Philips Mini case study
Philips Mini case studyPhilips Mini case study
Philips Mini case study
 
McBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSCMcBru Brand Identity Case Study: SMSC
McBru Brand Identity Case Study: SMSC
 
Brand Extension Feedback Effects: An empirical study of the main variables in...
Brand Extension Feedback Effects: An empirical study of the main variables in...Brand Extension Feedback Effects: An empirical study of the main variables in...
Brand Extension Feedback Effects: An empirical study of the main variables in...
 
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation  Chapter 10 Crafting the Brand PositioningMarkma Group 4 Presentation  Chapter 10 Crafting the Brand Positioning
Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
 
Hul template
Hul templateHul template
Hul template
 
Forhad.iba@gmail.com
Forhad.iba@gmail.comForhad.iba@gmail.com
Forhad.iba@gmail.com
 

Último

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfAutus Digital
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistKarina Perez
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Franciscosanfranciscoprfirms
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
Tata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsTata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsRiteshVishambhari
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escortsmeghakumariji156
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingVikasYadav194549
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership areajaynee G
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 

Último (20)

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Tata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsTata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variants
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 

Brand Positioning Case Study- Philips