Most businesses are being pressured to pivot in order to survive the COVID-19 pandemic. For some, this means layoffs so the business can survive and re-hire employees after regulations relax. For others, it means a breakdown in supply chain and the need to rethink their product line. And still others are having to get clever to manage the regulations while creating income for physical stores and spaces. This presentation encourages all businesses to avoid the 'panic pivot' and root their pivot into the original goals and business plan. Those that need help with their business plan can sign up for a 15min complimentary session here: https://calendly.com/veronicakirin/intro-call