In the healthcare ecosystem, the patient plays a very important role. In order to meet the convergence between professional and consumer health, it is essential to include the voice of patients and stakeholders during the medical device and service development. Join this session to get insights on how to do this.

1. Smart health, driven by human factors engineering 1
Template Innovation Day 2017CONFIDENTIAL
SMART HEALTH, DRIVEN BY
HUMAN FACTORS ENGINEERING
Bart Penninger
Coordinator Medical
bart.penninger@verhaert.com
TRACK 4 - SMART INDUSTRIES

2. Smart health, driven by human factors engineering 2
Healthcare
TODAY
Healthcare
TOMORROW
• Out of the hospital
• Closer to home
• Prevent and manage
• Reactive, disease-
focused and episodic
• Inefficient and ineffective
• Fragmented and
disconnected
VISION

3. Smart health, driven by human factors engineering 3
Smart care Care
anywhere
Empowered
care
Intelligent
health
enterprises
SMART HEALTH TRENDS

4. Smart health, driven by human factors engineering 4
3D PRINT PATIENT SPECIFIC IMPLANTS Smart care Care
anywhere
Empowered
care
Intelligent
health
enterprises
USE CASE

5. Smart health, driven by human factors engineering 5
ROBOT ASSISTED HIGH SURGERY Smart care Care
anywhere
Empowered
care
Intelligent
health
enterprises
USE CASE

6. Smart health, driven by human factors engineering 6
POINT OF CARE DIAGNOSTICS Smart care Care
anywhere
Empowered
care
Intelligent
health
enterprises
USE CASE

7. Smart health, driven by human factors engineering 7
HOME DIAGNOSTICS Smart care Care
anywhere
Empowered
care
Intelligent
health
enterprises
USE CASE

8. Smart health, driven by human factors engineering 8
EMPOWER HEARTH PATIENTS Smart care Care
anywhere
Empowered
care
Intelligent
health
enterprises
USE CASE

9. Smart health, driven by human factors engineering 9
TOTAL PATIENT CARE
INTERNET
BACKOFFICE
PATHOLOGIES
MANAGEMENT
CALCULATOR INTERFACE
INPUT USER DATA LIFE RISK RESULT
PATIENT
HEALTHCARE PROFESSIONAL
Smart care Care
anywhere
Empowered
care
Intelligent
health
enterprises
USE CASE

10. Smart health, driven by human factors engineering 10
Operational
efficiency
• Save costs
• Battle against
counterfeit drugs
Internet of Things
OPPORTUNITIES AND POTENTIAL
Customer
engagement
• Better understand the needs
• Build up relationship
New value
• Increase accuracy of
diagnoses
• New business models

11. Smart health, driven by human factors engineering 11
83%of IoT experts agree that the Internet of Things
will have widespread and beneficial
effects on our everyday lives by 2025
Over 65% of all big data and IoT projects
fail to deliver against their expectations (Forbes)
However

12. Smart health, driven by human factors engineering 12
Market
• Reimbursement
• Value add for the
complete value chain
User
• Quantified self
• Treatment to
prevention
• Long term user
engagement
• Experience with
health trackers
Technology
• Qualitative data
• Connectivity challenges
• Privacy & regulation
• Correlation of data
• Human factor engineering /
idiot proof
IOT CHALLENGES

13. Smart health, driven by human factors engineering 13
How to increase
your success rate?
USER INSIGHTS - IDEA
“You’ve got to start with the
customer experience and work
back toward the technology,
not the other way around.”
STEVE JOBS
RETAIN
ATTRACT
CHOOSE
SUPPORT
USE
ENGAGEMENT
BUILDING A RELATIONSHIP

14. Smart health, driven by human factors engineering 14
PATIENT-DRIVEN ADHERENCE
Device
adherence
Handle their
healthcare
devices as
directed
Regimen
adherence
Take the correct
dosage at the
right times
Lifestyle
adherence
Activities and
behaviors needed
to successfully
treat condition

15. Smart health, driven by human factors engineering 15
BEHAVIOR CHANGE MODEL FOR YOUR COMPANY
01
Hook on
a game
changer
Instead of alter
people’s
motivations,
build upon new
motivations
02
Create
simple
behavior
Overcome their
fears by using
smart
technologies
and simple user
actions
03
Offer
exciting
steps
Create
magnetic paths
with cognitive
design and
behavioral
economics
04
Use
regulators
Enforce
with creative
‘coalitions
of willing’
Google Glass
A game changer only is not sufficient.
Taking most of the time and effort in projects

16. Smart health, driven by human factors engineering 16
Innovation Day is an initiative of Masters in Innovation,
the umbrella brand of the Verhaert Group which aims
to connect, train and accelerate professional innovators.
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