Design thinking as a user centric approach to reshape your organization. Demonstration and try-out of the simple but effective ‘profiler tool’: assess your design thinking skills towards your company’s ambition.

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CONFIDENTIAL Template Innovation Day 2017CONFIDENTIAL
DESIGN THINKING PROFILER
Frans Joziasse, PARK
General Director
joziasse@park.bz
TRACK 3 - USER CENTRICITY

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CONFIDENTIAL
DESIGN THINKING ENCOMPASSES ALL INNOVATION ACTORS
Design thinking brings
companies in the sweet spot of
innovation
Survey powered by
product product
“Needs to generate revenue”
“Needs to solve human problems”
“Needs to function seamlessly”
Business layer
Design layer
Technology layer
“innovate fast, multidisciplinary while reversing
the learning curve”

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CONFIDENTIAL
LEVEL OF
IMPORTANCE
Question
HAVING A BETTER COLLABORATION
WITH (EXTERNAL) ENGINEERING
SATISFACTION
WITH CURRENT SITUATION
25%Less important
50%Not satisfied
12%Very satisfied
38%Satisfied
25%Very important
50%Important

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CONFIDENTIAL
LEVEL OF
IMPORTANCE
Question
HAVING A BETTER COLLABORATION
WITH (EXTERNAL) BUSINESS
INNOVATION
SATISFACTION
WITH CURRENT SITUATION
0%Less important
88%Not satisfied
0%Very satisfied
12%Satisfied
25%Very important
75%Important

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CONFIDENTIAL
DESIGN THINKING BEGINS WITH YOU …
Discipline-hybrids are design engineers,
creative technologists, business designers,
design strategists, and technical product
managers and are a key component in
applying Design Thinking across disciplines
and avoiding their siloing.
Survey powered by

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CONFIDENTIAL
LEVEL OF
IMPORTANCE
Question
SPEEDING UP THE INNOVATION
PROCESS
SATISFACTION
WITH CURRENT SITUATION
24%Less important
100%Not satisfied
0%Very satisfied
0%Satisfied
38%Very important
38%Important

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CONFIDENTIAL
USE DESIGN SPRINTS TO FAST TRACK YOU INNOVATIONS
86% are NOT FAMILIAR with
using DESIGN SPRINTS for
diverging and converging
processes
Survey powered by

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CONFIDENTIAL
DESIGN THINKING PROFILER

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CONFIDENTIAL
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Agenda workshop
Introduction Design Thinking
Design Thinker Personas
Design Thinker Positioning current/future
Design Thinker Profiler
Your Design Thinker Action Plan

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CONFIDENTIAL
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Introduction Design Thinking
Historical Perspective
Current practise
Case Studies

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CONFIDENTIAL
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Design Thinking Personas
No Design Thinking
Design = Design Thinking
Design + Design Thinking
Design | Design Thinking

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CONFIDENTIAL
Design Thinking Positioning

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CONFIDENTIAL
Design Thinking Profiler

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CONFIDENTIAL
Design Thinking Action Plan

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CONFIDENTIAL
Innovation Day is an initiative of Masters in Innovation,
the umbrella brand of the Verhaert Group which aims
to connect, train and accelerate professional innovators.
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