2. Majority audience Lack of dedication
share in Barbados by all on-air staff
Good sales team Competitor price
Top personalities slashing
Excellent promotions Economic downturn
and concepts Agency lethargy
Creative Lack of personnel
personalities
Respected news
authority
3. Good leadership Poor reception
Enthusiastic sales Small sales team
team No marketing of
Niche target Wave
Lack of on-air
interaction with sales
teams
Recent introduction
to website selling
4. Good attitude of Poor standard of
staff broadcasting
Not many rivals No leadership on site
Respected brand Unsophisticated
TV and radio approach to sales
combination Lack of commitment
Leading morning No marketing of GBN
man on Klassic Poor working
conditions
Lack of properly
updated website
5. Excellent Demotivated sales
programming team
Trained on-air team Numerous stations
Strong sales team Lack of marketing
Healthy market No education on
Niche station web sales
Good promotions No monetization of
vehicle
6. Good programming Sound quality
Excellent morning Frequent blackout
show periods in Antigua
Unique product Lack of sufficient
Good interaction on marketing
website Very soca-centric
after morning show
Technical quality in
certain parts of
islands
Sales team being
selected
7. BARBADOS ST. LUCIA TRINIDAD GRENADA CSS
STRONG AVERAGE STRONG POOR
BARBADOS ST. LUCIA TRINIDAD GRENADA CSS
STRONG AVERAGE STRONG POOR STRONG
8. To translate our strengths in Barbados
and Trinidad into increased revenue
To strengthen the sales and on-air teams
in St. Lucia and Grenada
To create a dynamic sales team for the
CSS
To properly market all stations within their
countries
To properly market the CSS across the
Caribbean
9. The success of new Hott Mobile - $20K
and simple concepts Reading Room - $30k
prove that revenue
generation is Room 104 -$1,004 p/s
stimulated by Great Crunch - $15K
freshness and Starcom Star - $20K
differentiation of VV Paris - $10K
products.
10. Hott Mobile twice
per week = $50K
Valentine’s Paris =
$50K
$320 K (TTDS)
May30 trip to India =
$100K
Internet promotion =
$120K
11. WAVE your FLAG –
much like a bumper
sticker promotion =
30K $180K (XCDS)
Internet spot the ball
promotion = 50K
Radio auction, once
per month =50K
Singles Mingle = 50K
12. Hott Mobile = 25K
Paris = 30K
Gospel promo= $30K $175K (XCDS)
Klassic memories =
$25K
Hott Mama = $20K
Hott Dad = $20K
Picture this = $25K
13. Wrap for vehicle as Hott Mobile
Ads in the Grenada Voice
Outside broadcasts in malls/liming spots
Painting of shop walls
Frequent courtesy calls to clients
Entry of top 50 clients into CSS pool
Proper TV ads promoting radio and vice
versa
14. Flag promotion
Office/business weekly promotion –
offices fax us info to highlight their staff
Supermarket partnerships – when bell
rings, customer gets $93.7 off their bill
Ads in St. Lucia Voice if possible
15. Continuous sales assessment is being
done, but must be taken to another level
in SLU and GND on a quarterly basis.
Tools for GND and SLU must be provided
– e.g. A shared laptop for PPP
16.
17. All branding opportunities must be taken
(KFC’s brand is seen from space!!!)
Rum shops, airports, liming areas, bars,
roundabouts, supermarkets, gas
stations....
This must be planned for both CSS and
local radio station in the same island.
19. With proper technical platforms,
dedicated sales teams, announcer
buy-in, new sales and execution of
a sound marketing plan, 2012 can
be the year of salvation.