4. ENGAGEMENT Meaning they spend more time engaging with your brand Source:BMRB Feb 08/ Feb 08/ **Comscore March 08 Brand overview MailOnline users spend more time on our site
5. GROWTH Source:Intellitracker Jan 07-Feb 08 Brand overview MailOnline’s UK user base has grown by over 170% year on year Over one million unique users a day visit the site More daily visitors than any other UK newspaper site
6. GROWTH In the last 12 months the MailOnline has grown to be the No.1 UK newspaper in terms of share of visits Source:Hitwise Oct-Dec 07 Brand overview This means our users come back to the site more regularly than any other news sites
7. SPENDING POWER They also earn 11% more than the online national average “ Advertising helps me choose what I buy” Source: AND Profiling Study /Survey Interactive 2007/ TGI.Net Wave 14 Brand overview MailOnline users are more responsive to your advertising 82% of users have purchased online in the last 3 months- Index 114
8. SPENDING POWER They make higher value purchases across a number of sectors Brand overview Source: TGI.Net Wave 14
9. LOYALTY Source: AND Profiling Study / Survey Interactive 2007 Brand overview 53% of the Mail’s audience do not visit any other major newspaper site MailOnline provides access to a hard to reach audience
10. LOYALTY Brand overview Source: AND Profiling Study / Survey Interactive 2007 71% of MailOnline users also read the newspaper Reinforce your brand message within the same trusted content, all day
11. TRUSTED CONTENT Source: Mail Online April Brand overview MailOnline offers more content to engage with Trust the content: Trust your brand
13. Reaching a successful active audience Research & Statistics Source: AND Profiling Study / Survey Interactive 2007/ TGI Wave 14 Acorn Group- Wealthy Executives/achievers 75% consider being fit and healthy as their No.1 priority in life 71% are ABC1’s 41% have children aged 1-3 24% earn £50k+ 34% more likely to do a triathlon than the online population 76% are married 24% more likely to ski than the online population 70% are 35-64 CEO’s Middle managers and Professionals
14. Mail Online users are more affluent than the Times, Telegraph and Guardian newspaper websites Research & Statistics 71% of MailOnline users are ABC1’s this is 20% more than the closest competitor (Telegraph 59%) Source: Hitwise March 08/ AND Profiling Study / Survey Interactive 2007
15. The MailOnline reaches a higher proportion of users under the age of 55 than the Times and Telegraph Research & Statistics 69% of MailOnline users are under 55 Source: Hitwise March 08
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17. Source: Intellitracker March 07-March 08 The MailOnline has an average of 272,072 UK visitors a day (up 163% from Feb 07) It has 1 million global visitors a day more than The Guardian, The Telegraph, The Times and the Sun. The MailOnline enjoyed record web UK traffic in January by reaching over 4 million unique users The MailOnline’s UK user base has grown by over 170% y-o-y. This is double the rate of the rest of the industry Research & Statistics
18. In the past twelve months the MailOnline has attracted more UK visits than any other newspaper site 11.91% Telegraph 5 12.83% Guardian Unlimited/Observer 4 17.97% Daily Mail 1 13 12 11 10 9 8 7 6 3 2 0.22% 0.93% 1.48% 1.50% 3.20% 4.47% 4.95% 7.46% 16.04 17.04% Share of UK Visits FT.com The Sun Times Online The London Paper ThisisLondon Metro Daily Express News of the World Mirror Independent Hitwise 11.91% Telegraph 5 12.83% Guardian Unlimited/Observer 4 17.97% Daily Mail 1 13 12 11 10 9 8 7 6 3 2 0.22% 0.93% 1.48% 1.50% 3.20% 4.47% 4.95% 7.46% 16.04 17.04% Share of UK Visits FT.com The Sun Times Online The London Paper ThisisLondon Metro Daily Express News of the World Mirror Independent Hitwise Research & Statistics Source: AND Profiling Study / Survey Interactive 2007/ Hitwise Jan 07-Feb 08
19. The MailOnline ranks No 1 for online newspaper brand awareness ahead of the Guardian, News of the World and Independent Research & Statistics 2006 2008 In the last 2 years the MailOnline has seen brand awareness increase by 24%. It now ranks no.1 for online newspaper brand awareness. Source: BMRB Feb 08 Times Online 35% Telegraph.co.uk 30% Mail Online 29% The Sun Online 28% Independent.co.uk 27% Guardian Unlimited 25% Mirror.co.uk 24% Observer.co.uk 23% Sunday Mirror 20% Express.co.uk 18% ft.com 17% Daily Star 16% Sunday Mail (Scotland) 14% The People / Sunday People 11% Metro.co.uk 11% Scotsman.com 10% Daily Record 9% Thisislondon 8% Racing Post 8% Mail Online 36% Times Online 36% The Sun Online 36% Telegraph.co.uk 34% Independent.co.uk 33% Guardian Unlimited 32% News of the World 30% Independent.co.uk 29% Mirror.co.uk 28% Sunday mirror 24% Daily Star 22% Express.co.uk 19% ft.com 17% The People / Sunday People 17% Metro.co.uk 16% Scotsman.com 12% Daily Record 12% Racing Post 12% Thisislondon 9%
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23. 39.7% 2.96 million UVs 18% 1.3 million UVs 18.5% 1.4 million UVs Unique user decomposition of visitors to MailOnline, Times Online & Guardian Unlimited, January 2008 4% 300k 8% 621k 7% 512k 5.4% 402k MailOnline delivers 1.4 million unique visitors that can not be reached by advertising on the Guardian or the Times MailOnline Research & Statistics TimesOnline Guardian.co.uk Source: Comscore Jan 08 De-duped universe of 7.5m UV’s, January 2008
24. 26.3% 1.6 million UVs 25% 1.6 million UVs Unique user decomposition of visitors to MailOnline, Times Online & Telegraph.co.uk January 2008 26% 1.6 million UVs 6% 357k 6% 383k 5% 320k 5.6% 344k MailOnline delivers 1.6 million solus users that can not be reached by advertising on the Telegraph or the Times MailOnline TimesOnline Guardian.co.uk Research & Statistics Source: Comscore Jan 08 De-duped universe of 6.1m UV’s, January 2008
25. 38% 10.5 million UVs 19% 5.3 million UVs Unique user decomposition of visitors to MailOnline, MSN.co.uk and Yahoo.co.uk, January 2008 2% 600k UVs 1% 357k 35% 9.6m 2% 509k 4% 1.1m UVs MailOnline delivers 600,000 unique visitors that can not be reached by advertising on MSN or Yahoo Research & Statistics Source: Comscore Jan 08 MailOnline MSN Yahoo De-duped universe of 27.4m UV’s, January 2008
26. MailOnline users have a huge propensity to purchase Which of the following life events do you expect to happen in the next 12 months? Source: AND Profiling Study / Survey Interactive 2007 Research & Statistics
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28. 77 142 169 105 MSN 90 91 96 93 Yahoo! 71 103 128 139 AOL 69 75 127 111 Telegraph.co.uk 96 68 174 91 Guardian Unlimited 86 81 57 100 Times Online 127 131 172 139 MailOnline 100 100 100 100 Internet population "If buying on internet I agree it is important to purchase well known brands" "On the whole well known brands are better than a shop one" "Advertising helps me choose what I buy" "Online adverts play a part in influencing the brands I buy" (Any Agree) Index MailOnline users are strongly influenced by online advertising and place a high value on well known brands website Index of attitudes to online advertising and importance of brand, by online newspaper websites Research & Statistics Source: TGI Internet Wave 14 (April 2006-March 2007),
29. £1,210,000,000 + 8.9% £878 £806 Last Holiday £1,480,000,000 + 10.1% £8,680 £7,886 Last Car £ 110,000,000 + 11.3% £118 £106 Women’s wear £ 68,000,000 + 14.1% £275 £241 Digital Camera + 20.8% + 24.3% % Diff £490,000,000 £25,000,000 Total Spend MailOnline £1,113 £921 Furniture £87 £70 Watches MailOnline Average Spend Item MailOnline users make higher value purchases across a number of sectors Average online spend by online average Research & Statistics Source: TGI Internet Wave 14 (April 2006-March 2007),
30. 91 112 114 152 124 MSN 100 123 99 157 120 Yahoo! 99 83 84 170 138 AOL 89 138 85 84 105 Telegraph.co.uk 73 177 93 91 119 Guardian Unlimited 102 133 87 117 140 Times Online 138 168 117 171 141 MailOnline 100 100 100 100 100 All Adults Own a Rolex watch Buy Bombay Sapphire Gin Use Clarins makeup/lotions Own an Audi Own a Sony TV Index Source: TGI Internet Wave 14 (April 2006-March 2007), Propensity to agree/own/use by brand MO Users are 63% more likely to strongly agree with the statement, “If buying on the Internet it is important to buy well known brands” MailOnline visitors are more likely to buy quality, branded products Research & Statistics
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32. 40% uplift from online 43% uplift 24% uplift Building frequency Based on a typical offline campaign 10,364,884 9,950,872 Total Campaign Reach 13,060,352 Online contributes greater reach and frequency to a typical offline campaign Source: AND Profiling Study / Survey Interactive 2007 Research & Statistics
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34. Proportion of audience duplication in UK (October 2007) % vertical Source: AND Profiling Study / Survey Interactive 2007 Low site duplication highlights further opportunities for cross-promotion across the AND portfolio Research & Statistics 9% - 14% 3% 4% 4% 5% 5% 5% 15% T.Hols 2% 3% 1% 1% 3% 3% 3% 2% Teletext 6% 5% - 3% 5% 8% 7% 4% 11% Loot 5% - 1% 2% 2% 3% 3% 4% 15% Thisis 6% 12% 6% 2% 2% - 21% 11% 40% TiL 4% 7% 3% 40% - 2% 2% 2% 7% Loopy 6% 6% 2% - 42% 2% 2% 1% 6% GDFF 7% 11% 6% 2% 2% 22% - 8% 34% Metro 6% 12% 3% 1% 2% 10% 6% - 31% TiM 10% Thisis 4% T.Hols 2% Loot 1% GDFF 2% Loopy 8% TiL 6% Metro 7% TiM - Mail Mail
