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E-mail Marketing

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Email marketing is a type of direct digital marketing method that uses
emails to engage with a business's audiences. It involves sending
promotional or informational content. Email marketing is typically used
to create product or brand awareness and generate leads or sales.
Email marketing

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Types of Successful Email Marketing Campaigns
1. Email Newsletters
2.Acquisition Emails
3. Retention Emails
4. Promotional Emails

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Email marketing tips to get you started
1. Create an email marketing plan.
2. Design your emails
3. Test your emails
4. What you can do with marketing automation
5. Measure your performance

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Email marketing tools
Mailchimp Sendinblue
ActiveCampaign
Constant Contact
MailerLite
HubSpot
Omnisend
Benchmark Email
ConvertKit
Campaign Monitor
SendPulse

6. :Cost- effective - the costs of email marketing can be much lower than many other
forms of marketing. There are no advertising fees, printing or media space costs.
:Permission-based - your marketing list will be made up of people who have
actively chosen to receive email communications from you.
:Flexible design - you can send plain text, graphics or attach files - whichever
suits your message best.
:Scalable - email marketing can be used to reach large audiences or smaller
targeted lists.
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PRO'S of email marketing

7. Shareable - it's easy for people to forward and share your email content, building your
reputation by word-of-mouth or viral marketing. This may help influence new customers
to become followers of your brand.
Benchmark - you can compare your results against others in your industry.
Conversions and increased sales - if you have a new promotion people can click on links and
follow your call-to-action immediately.
Measurable - you can evaluate the success of a campaign by using web analytics software.
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PRO'S of email marketing

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CON'S of email marketing
Spam - commercial email or 'spam' irritates consumers. If your messages aren't
targeted to the right people, the recipient may delete your email or unsubscribe.
Undelivered emails - poorly designed emails may not get delivered. Emails that use
certain spam keywords or characters in the subject heading or content of the email.
Design problems - your email must be designed so that it appears as it should
across multiple devices and email providers. .
Size issues - files need to be small enough to download quickly.

9. Emails containing many images may take too long to load, frustrating your
audience and losing their interest.
Resources and skills - for a successful email campaign you must ensure that you
have the right copy, design and marketing list. If you don't have the time or skills
in-house, consider outsourcing some of these elements.
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CON'S of email marketing
Measurable - you can evaluate the success of a campaign by using web analytics
software. You can easily test different copy, subject lines and designs to see which is
most effective.