1. Mobile Augmented Reality: The Future Web is the Real World Jung-hee Ryu, Founder & CSO

2. “ The best way to predict the future is to invent it.” - Alan Kay

3. Computers.

8. Now Computers are Phones.

9. The way to interact with machines.

17. You can AUGMENT Reality by Virtuality.

18. We call it “ Augmented Reality”

19. “ AR 은 현실세계 와 인간의 신체 를 어떠한 임의의 기술 로 증강 , 확장하는 것이다 .” - Jun Rekimoto, Tokyo Univ.

20. Mobile Augmented Reality

21. Augmented Reality on-the-go. By mobile devices.

22. … like this special device,

23. … and YOUR phone.

24. Why Mobile AR?

25. Because it is worth to use. It is intuitive. It is humane.

26. The easiest way to search what you want to know.

29. The classic way to search

30. Seeing something

31. Seeing something Making a query text

32. Seeing something Making a query text Searching

33. Seeing something Making a query text Searching A text list of results

34. Mobile Search is NOT the same as Web Search.

35. Hard to input keywords.

36. More practical and contextual queries.

37. Hard to browse listed web links.

38. The novel way to search

39. Seeing something

40. Seeing something Searching

41. Seeing something Searching A visual results mixed with the real world

42. Query by Text  Query by Context

43. When, Where, Who, What.

44. Where we are now?

45. Now you can easily get the contexts from your phone. When, Where, Who, What.

46. Every Smartphones Have GPS and digital compass with APIs.

50. Computer vision technology is now starting to be commercialized.

52. Otello by Vodafone

53. Point And Find by Nokia

54. Goggles by Google

59. By Jay Wright, Qualcomm at ISMAR’09

60. Future of MAR

61. Do you want information? Click the Real World.

62. Hyperlink the Real World.

63. The Future Web is the Real World.

64. By Keiichi Matsuda http://keiichimatsuda.com

65. Be a future child in 電脳 コイル Denno Coil, a Brilliant Japanimation from 2007

66. Thank you for listening! Contact me at [email_address] @ubeongee