Keep Calm and Carry On

•

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VentureConnect

The Fourth VentureConnect Edition.

Negócios Economia e finanças

KEEP CALM AND CARRY ON

@emigal | www.emigal.com

A startup is a bit like Poland during WW2
(but without the support of Britain & France)

@emigal | www.emigal.com

Everything that can go wrong, will.
NO, REALLY. IT WILL.

@emigal | www.emigal.com

Three things that will give you ULCER

@emigal | www.emigal.com

Three things that will give you ULCER

THE PRODUCT
WILL SUCK
(one way or
another)

@emigal | www.emigal.com

Three things that will give you ULCER

THE PRODUCT RAISING MONEY
WILL SUCK WILL HURT
(one way or (like, quite
another) literally)

@emigal | www.emigal.com

Three things that will give you ULCER

THE PRODUCT RAISING MONEY YOUR ESTIMATES
WILL SUCK WILL HURT WILL BE WRONG
(one way or (like, quite (all of them,
another) literally) without doubt)

@emigal | www.emigal.com

Why I’m here today

Over the past six years,
I’ve founded, invested or been involved with:

For the past two years, I’ve been living in London
(and I’ve learnt a lot from that).

@emigal | www.emigal.com

So, let’s talk about the product

@emigal | www.emigal.com

So, let’s talk about the product

The Product is
Awesome
(but nobody
uses it)

@emigal | www.emigal.com

So, let’s talk about the product

The Product is
Awesome
(but nobody
uses it)
Wait.

@emigal | www.emigal.com

So, let’s talk about the product

The Product is
Awesome
(but nobody
uses it)
Wait. Iterate.

@emigal | www.emigal.com

So, let’s talk about the product

The Product is Everyone wants
Awesome the product
(but nobody (but the product
uses it) sucks)

@emigal | www.emigal.com

So, let’s talk about the product

The Product is Everyone wants
Awesome the product
(but nobody (but the product
Improve
uses it) sucks)
it as fast
as you
can.

@emigal | www.emigal.com

So, let’s talk about the product

The Product is Everyone wants Your product sucks
Awesome the product and nobody uses it
(but nobody (but the product (well, not much more
uses it) sucks) to say here)

@emigal | www.emigal.com

Fundraising will be painful

@emigal | www.emigal.com

Fundraising will be painful

INVESTORS
HAVE NO CLUE
(about pretty much
anything)

@emigal | www.emigal.com

Fundraising will be painful

INVESTORS IT’S ALL ABOUT
HAVE NO CLUE THE MONEY
(about pretty much (although they claim
anything) it ain’t)

@emigal | www.emigal.com

Fundraising will be painful

INVESTORS IT’S ALL ABOUT IT WILL TAKE LONGER
HAVE NO CLUE THE MONEY THAN YOU EXPECT
(about pretty much (although they claim (as in, WAY longer)
anything) it ain’t)

@emigal | www.emigal.com

Investors have no clue
(ok, maybe 2% of them do)

@emigal | www.emigal.com

Investors have no clue
(ok, maybe 2% of them do)

I’VE MET ABOUT
100 INVESTORS
(Just a handful get
what we do at
Brainient)

@emigal | www.emigal.com

Investors have no clue
(ok, maybe 2% of them do)

I’VE MET ABOUT THEY SPREAD
100 INVESTORS THEMSELVES TOO
(Just a handful get THIN
what we do at (I am yet to see an
Brainient) investor that only
meets startups they
understand)

@emigal | www.emigal.com

Investors have no clue
(ok, maybe 2% of them do)

I’VE MET ABOUT THEY SPREAD ENTREPRENEURS
100 INVESTORS THEMSELVES TOO ARE USUALLY
(Just a handful get THIN MUCH SMARTER
what we do at (I am yet to see an (No, really)
Brainient) investor that only
meets startups they
understand)

@emigal | www.emigal.com

It’s all about the money
(and who can blame them?)

“Listen! We’re not just doing this for the money! We’re
doing this for a SHITLOAD of money!”
Lone Starr (Bill Pullman)

@emigal | www.emigal.com

Again. Everything that can go wrong, will.
(especially when you’re raising money)

@emigal | www.emigal.com

ALL your estimates will be WRONG
(well, mine were)

@emigal | www.emigal.com

ALL your estimates will be WRONG
(well, mine were)

PRODUCT
(will take two times
longer - if you’re
lucky)

@emigal | www.emigal.com

ALL your estimates will be WRONG
(well, mine were)

PRODUCT RAISING MONEY
(will take two times (will take three
longer - if you’re times longer. Unless
lucky) you’re dating a VC)

@emigal | www.emigal.com

ALL your estimates will be WRONG
(well, mine were)

PRODUCT RAISING MONEY MAKING MONEY
(will take two times (will take three (slash that Budget of
longer - if you’re times longer. Unless yours in two. That’s
lucky) you’re dating a VC) more like it)

@emigal | www.emigal.com

You WILL have near death experiences.
Quite a few of them, actually.
(a short story on what you should expect)

@emigal | www.emigal.com

If Poland made it, so can we.
(I sure hope there are no Polish people in the room)

@emigal | www.emigal.com

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Keep Calm and Carry On

1. KEEP CALM AND CARRY ON @emigal | www.emigal.com

2. @emigal | www.emigal.com

3. A startup is a bit like Poland during WW2 (but without the support of Britain & France) @emigal | www.emigal.com

4. Everything that can go wrong, will. NO, REALLY. IT WILL. @emigal | www.emigal.com

5. Three things that will give you ULCER @emigal | www.emigal.com

6. Three things that will give you ULCER THE PRODUCT WILL SUCK (one way or another) @emigal | www.emigal.com

7. Three things that will give you ULCER THE PRODUCT RAISING MONEY WILL SUCK WILL HURT (one way or (like, quite another) literally) @emigal | www.emigal.com

8. Three things that will give you ULCER THE PRODUCT RAISING MONEY YOUR ESTIMATES WILL SUCK WILL HURT WILL BE WRONG (one way or (like, quite (all of them, another) literally) without doubt) @emigal | www.emigal.com

9. Why I’m here today Over the past six years, I’ve founded, invested or been involved with: For the past two years, I’ve been living in London (and I’ve learnt a lot from that). @emigal | www.emigal.com

10. So, let’s talk about the product @emigal | www.emigal.com

11. So, let’s talk about the product The Product is Awesome (but nobody uses it) @emigal | www.emigal.com

12. @emigal | www.emigal.com

13. So, let’s talk about the product The Product is Awesome (but nobody uses it) @emigal | www.emigal.com

14. So, let’s talk about the product The Product is Awesome (but nobody uses it) Wait. @emigal | www.emigal.com

15. So, let’s talk about the product The Product is Awesome (but nobody uses it) Wait. Iterate. @emigal | www.emigal.com

16. move quickly @emigal | www.emigal.com

17. So, let’s talk about the product The Product is Everyone wants Awesome the product (but nobody (but the product uses it) sucks) @emigal | www.emigal.com

18. @emigal | www.emigal.com

19. So, let’s talk about the product The Product is Everyone wants Awesome the product (but nobody (but the product uses it) sucks) @emigal | www.emigal.com

20. So, let’s talk about the product The Product is Everyone wants Awesome the product (but nobody (but the product Improve uses it) sucks) it as fast as you can. @emigal | www.emigal.com

21. So, let’s talk about the product The Product is Everyone wants Your product sucks Awesome the product and nobody uses it (but nobody (but the product (well, not much more uses it) sucks) to say here) @emigal | www.emigal.com

22. move quickly @emigal | www.emigal.com

23. Fundraising will be painful @emigal | www.emigal.com

24. Fundraising will be painful INVESTORS HAVE NO CLUE (about pretty much anything) @emigal | www.emigal.com

25. Fundraising will be painful INVESTORS IT’S ALL ABOUT HAVE NO CLUE THE MONEY (about pretty much (although they claim anything) it ain’t) @emigal | www.emigal.com

26. Fundraising will be painful INVESTORS IT’S ALL ABOUT IT WILL TAKE LONGER HAVE NO CLUE THE MONEY THAN YOU EXPECT (about pretty much (although they claim (as in, WAY longer) anything) it ain’t) @emigal | www.emigal.com

27. Investors have no clue (ok, maybe 2% of them do) @emigal | www.emigal.com

28. Investors have no clue (ok, maybe 2% of them do) I’VE MET ABOUT 100 INVESTORS (Just a handful get what we do at Brainient) @emigal | www.emigal.com

29. Investors have no clue (ok, maybe 2% of them do) I’VE MET ABOUT THEY SPREAD 100 INVESTORS THEMSELVES TOO (Just a handful get THIN what we do at (I am yet to see an Brainient) investor that only meets startups they understand) @emigal | www.emigal.com

30. Investors have no clue (ok, maybe 2% of them do) I’VE MET ABOUT THEY SPREAD ENTREPRENEURS 100 INVESTORS THEMSELVES TOO ARE USUALLY (Just a handful get THIN MUCH SMARTER what we do at (I am yet to see an (No, really) Brainient) investor that only meets startups they understand) @emigal | www.emigal.com

31. @emigal | www.emigal.com

32. It’s all about the money (and who can blame them?) “Listen! We’re not just doing this for the money! We’re doing this for a SHITLOAD of money!” Lone Starr (Bill Pullman) @emigal | www.emigal.com

33. Again. Everything that can go wrong, will. (especially when you’re raising money) @emigal | www.emigal.com

34. @emigal | www.emigal.com

35. ALL your estimates will be WRONG (well, mine were) @emigal | www.emigal.com

36. ALL your estimates will be WRONG (well, mine were) PRODUCT (will take two times longer - if you’re lucky) @emigal | www.emigal.com

37. ALL your estimates will be WRONG (well, mine were) PRODUCT RAISING MONEY (will take two times (will take three longer - if you’re times longer. Unless lucky) you’re dating a VC) @emigal | www.emigal.com

38. ALL your estimates will be WRONG (well, mine were) PRODUCT RAISING MONEY MAKING MONEY (will take two times (will take three (slash that Budget of longer - if you’re times longer. Unless yours in two. That’s lucky) you’re dating a VC) more like it) @emigal | www.emigal.com

39. You WILL have near death experiences. Quite a few of them, actually. (a short story on what you should expect) @emigal | www.emigal.com

40. @emigal | www.emigal.com

41. If Poland made it, so can we. (I sure hope there are no Polish people in the room) @emigal | www.emigal.com

Keep Calm and Carry On

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