Data is critical for today’s businesses, but it must be prepared before it is used for analytics and other information tasks. Data preparation includes accessing, searching, aggregating, transforming and cleaning data from different sources to create one uniform data set. Many users, however, are unfamiliar with the importance of data preparation and the techniques and tools that make data easy to access and suitable for use. Organizations should evaluate the processes and technology tools they use to prepare data, and initiate improvement efforts and investments as necessary. Business people should learn how data preparation works and collaborate with IT staff to utilize it. If this is done properly, all users can be assured of having timely, consistent data delivered to their specifications when they need it.