Marketing plan for a new Android App (An App to boost up your interest in a specific field,sharing information and fun between colleges).

1. Marketing plan for the new
Android App.
hUB

2. • An App to boost up your interest in a specific field,sharing
information and fun between colleges .
• It mainly focuses on building up the bondage between
students from various colleges in the same field of work to
share information.
• A complete student friendly App.
• Best App to explore your dreams.
Introduction

3. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation
The Marketing Plan : An Outline

5. • A situational analysis often is called the foundation of a
marketing plan.
• It includes a thorough examination of internal and external
factors affecting a business. It creates an overview of the
organization that will lead to a better understanding of the
factors that will influence its future.
• The Facts : Utilizing market research, it defines the potential
customers, projected growth, competitors and a realistic
assessment of the business. It involves targeting the specific
objectives in the business and identifying the factors that will
support or hinder those objectives.
Situation Analysis

6. Company Overview
• Vision on the complete model.
• Simple and easy idea to develop.
• Zero initial budget.
• All that is needed is a good User Interface to get into the App
and start exploring.
• Good knowledge on market trends.
• Marketing strategies.

7. • Are your target customers male or female?
• How old are they?
• Where do they live? Is geography a limiting factor for any
reason?
• What do they do for a living?
• How much money do they make?
Target Customers : Common questions

9. • Sponsors backing
out
• Similarities between
other Apps
• Better exposure to
the college world
• Android platform
giving us broad view
• Various competitors
across the world
• Simplicity of the App
• Easy of use
• Student friendly
• New to the world
Strengths Weaknesses
ThreatsOpportunities

10. Dance
Music
Sports
Art
• Provides the list of all
colleges across India.
• Information regarding
various activities going
across the country and its
accurate information.
• Different sections to select
from according to your
interest.
The App and its Services

11. Market Overview
0
1000
2000
3000
4000
5000
6000
Free Apps Paid Apps
Social Networking Music Games
*the values shown are in lakhs-source : google play store

12. Why Android ?

13. Various App categories and their reach level
• According to a survey the following are some numbers
related to the categories of the app across the world and
their reach out levels among the people.

16. Goal
• The purpose of goal-setting, whether in our personal lives or
within organizations, is to set our focus and increase our
motivation levels. Let's first understand how to set a goal.
• What Are Goals?
Goals are:
Specific
Measurable
Achievable
Realistic
Timely

18. Strategies
• Focus on Students.
• Segments 1: Age (14-17) Higher education
• Segments 2: Age (18-22) Engineering/MBBS
• Segments 3: Age (22+) MBA
• Segments 4: Age (22+) Doctor of philosophy and others.
Target Markets (Customers):

19. App users in India

20. • The main target would be Segments 2: Age (18-22)
• That is the Engineering/MBBS phase as I feel this is a long
spent educational period and the students are highly
enthusiastic to learn and grow.
• A complete mix of different tastes ,providing equal opportunities
to everyone to grow .
Selected Segment

21. Collaborators :
• The suppliers would be students from various colleges providing the
information of their respective colleges about various fests and
events
• Channel members and the communication partners can also be third
party sponsors from various marketing and business fields.
Company :
• The key stake holders will be the topmost online reputed apps so as
to spread the new idea fast and quick to the students.

22. • The main issue occurs with the similar apps in the market growing
day by day.
Competitors :
Context :
• The App starts with a trial version providing all the accurate
information and later will be a paid one if the users wants to avail
extra benefits from the App.
• Also the app makes it easy to have a complete information regarding
a specific interest.

24. • As a value proposition we promise that a proper value will be delivered. In
a nutshell, we make it clear that
• the App helps to solve customers’ problems or improves their situation
(relevancy),
• deliver specific benefits (quantified value),
• makes the customers why we are better than the competition (unique
differentiation).
Value proposition

25. Customer value:
• The students would very well take a go because of its relevance to
their field and interests.
Collaborators value:
• The collaborators would make a good deal of the App as they serve
as the core promotors in the marketing process.
Company value:
• The company can be a great hit and can provide with upgraded
versions to benefit their customers as well as the stakeholders.

26. Research
Network
Global
Data
Media
Knowledge
TrendsConsumer
Services
Accurate
Info
To the
point
Fast
Response
New
Our Strengths

28. Tactics

30. Product :
• The product is the core of all the tactics which is the ultimate way of
putting up the idea .
• It includes the availability of the App i.e. in the online markets.
• The Size of the App which has to be downloaded also matters a lot in
this nano-tech world.
• Comparison of the App with other competitors in the market.
• The cost in purchasing the premium version of this App which would
be discussed later.

31. Service :
• The application provides online technical support for any issues with
the payments or for the purchases made through the App.
• And it would be a general one initially for the trail version and a 24X7
for the premium users.
• The service team would look for each and every issue and resolves it
within the next 24 hours of the dated complaint.

32. Brand :
• The name “hUB” itself is a catchy one and represents aptly about the
App that it is a place where everyone can meet.
• Aptly saying ,the meet place where different creative minds crosses
over various talented students in the world and have a chance to
collaborate with each other.

33. • The application comes with a free trial version available on Google
Play store and also the official website of the App.
• The premium version would also be available to avail extra benefits
and discounts.
• More analysis is provided following…
Price :

34. • The suggested price for the Premium Version of the App in US
Dollars / Cents is $9.99
• The amount is around 600 rupees which a student can spend within
his pocket money limit once in for all and he can save some money if
he regularly uses it, which covers the app cost.
• Say suppose he uses it 10 times in the first year to get a discount of
60 rupees each, after 1 year he has got back his money which he
has spent , so from the second year anything he uses is profitable for
him, and if he is fast enough he could make it in 2-3 months .
Short analysis :

35. Incentives :
• The various discounts and offers the App introduces on behave of the
festival times and other special occasions stand a very good chance
for the customers to have happy deals.
• Referral codes are also a good start to the App for expansion in the
new marketing world.
• Cash backs schemes can be operated parallelly.

36. Communication :
Distribution:
• The various tie ups can make effective communication.
• Also advertising can play a major role.
• Apart from Google Play store the app is also available on the
company’s official website.

37. Implementation

38. Infrastructures :
• The infrastructure needed to develop is a good application skills of
coding and Cloud management, Networking and Security .
• The Data base must be maintained confidential.
• Inspection the reach of the app on the students among various
colleges and institutions.
• Also a survey would very well help get the reviews and feedbacks on
the App.
Processes :

39. Schedule :
• The accurate and optimum scheduling must be done so as to look
after each and every aspect of the App.
• Mainly the customer issues and the updating of the information
regularly.
• The management of the work team must also be given preference.

40. And Finally the Performance evaluation :

41. Thank You
(All the thoughts and ideas are original and any similarities between
the concepts of any other App is purely coincidental)

42. #Copyrights_Reserved
Created by I.S.Venkata Tarun, NIT Jamshepur
during an internship
under Prof. Sameer Mathur, IIM Lucknow