Digital Car Telematics
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The document discusses OnStar, a telematics service provider started by GM, and its strategy for the next decade. OnStar has been successful in its first decade providing services like emergency response, but faces increased competition from partnerships between Ford and Microsoft, and other players. The document considers what new services OnStar could pursue and what partnerships may be needed to ensure its continued leadership in North America through the next decade of rapid growth in the telematics market.
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Digital Car Telematics
- 1. Professor N. Venkat Venkatraman Boston University School of Management December 2008 Discussion Document GM OnStar in 2008: Strategy for the Second Decade
- 3. What’s OnStar? (c) Venkatraman, 2008
- 7. A Day in the Life of OnStar (c) Venkatraman, 2008
- 8. OnStar: Technology (c) Venkatraman, 2008 Partnership with Motorola
- 9. OnStar: Privacy and Trust (c) Venkatraman, 2008
- 10. Technology-enabled Services (c) Venkatraman, 2008
- 11. Does your car email you? (c) Venkatraman, 2008
- 12. OnStar-MapQuest Partnership (c) Venkatraman, 2008 April 25, 2007
- 13. Turn-by-Turn Navigation (c) Venkatraman, 2008
- 14. Hands-Free Calling (with Verizon) (c) Venkatraman, 2008 Eyes on the Road; Hands on the Wheel
- 15. OnStar Command Center (c) Venkatraman, 2008
- 16. Reflections on the First Decade (c) Venkatraman, 2008 Listen to Chet Huber’s reflections in the podcast
- 18. Competitive Landscape: [circa 2008] (c) Venkatraman, 2008
- 19. Sync: Ford-Microsoft Joint Initiative (c) Venkatraman, 2008
- 20. Sync: Integration with multiple devices (c) Venkatraman, 2008
- 21. Sync: Distinctive Features (c) Venkatraman, 2008
- 23. Ford Sirius Travel Link (c) Venkatraman, 2008 “ up-to-the-minute information and entertainment content through the vehicle's navigation system” Press release
- 24. 911 Assist & Vehicle Health Reports (c) Venkatraman, 2008
- 25. Peer-to-peer Sync network? (c) Venkatraman, 2008
- 27. TomTom as a competitor? Partner? (c) Venkatraman, 2008
- 28. Many other players are jockeying to play… (c) Venkatraman, 2008
- 29. ATX Technologies: Competitor or Partner? (c) Venkatraman, 2008
- 33. So…What Next for OnStar? (c) Venkatraman, 2008
- 35. Lessons from this case (c) Venkatraman, 2008
- 36. Implications for You (c) Venkatraman, 2008