This presentation teaches you what to look for when choosing a web store provider and how to cost-effectively find a web designer who can help you create the store of your dreams. To learn more about opening your own, free web store, visit: www.vendio.com

1. The Good and Bad of Low Cost Web Stores Rodney Resella – Web Production August 1st 2011 @Vendio

2. Agenda Introductions What To Look For In A Web Store Store Design Options Custom Design Option Hiring A Designer Closing Thoughts Questions?

3. Introduction Leading On-demand eCommerce platform for small and medium sized merchants (SMM) 90,000 merchants selling over $1.5 Billion of goods annually Incorporated in 1999, headquartered in Silicon Valley Multi-channel eCommerce Platform offering Customizable fully-hosted online store Inventory, channel & business management solutions Reporting & analytics Dealio.com – coupons and deals website Acquired by Alibaba.com in July of 2010 Acquired SingleFeed in June 2011 – CSE data feed management company 3

4. About Me – Rodney Resella Director of Web Production at Vendio 16 Years of Design Experience 13 Years of Ecommerce Experience 11 Years at Vendio Web Design, Graphic Design, Web Development, Visual Design, UI Design

5. What To Look For In a Web Store?

6. Different Types of Store Providers Store Centric Providers Multi-Channel Providers Domaineers

7. Feature Comparison

8. Other Store Features To Consider

9. Store Design Options“You get what you pay for”

10. Low Cost Store Design Options

12. So You Think You Can Build A Website? http://vitamintalent.com/vitabites/post.htm?id=70e9a612-1dbd-4da4-bbe8-3385a4f306fa

13. Medium Cost Store Design Options Some tweaks

15. High Cost Store Design Options

17. Types of Designers Freelancer vs. Agency Generalist - Web Designer vs. Specialist - Web Developer, User Experience Designer, Visual Designer Contract or Fulltime. Offsite vs. Onsite

18. Where to Look for Designers? Ask Friends, Family and Peers First Ask Store Owners on Your Web Store Platform Freelance Marketplaces: Elance, Krop, Dribble Agency & Freelancer Directories Job Boards: LinkedIn, Craigslist

19. Interviewing Designers First Learn The Basics and The Lingo Ask Lots of Questions Design Process Details Years Designing Staying Up To Date Examples of Great Store Designs Other Projects Familiarity with Web Store Platforms

20. Choosing the Designer Review Designer’s Portfolio, Stores and Sites Check References Get Quotes from at least 3 designers Detailed Written Contract Empathy, Passion and Communication Future Opportunities?

21. Get Feedback Leverage Friends, Family and Peers Usertesting.com Ask Your Customers What They Think Free Survey (Poll Daddy, Survey Monkey) Embed Google Survey link on website Email, Social – ask your customers, they will help you!

22. Conclusion Size Matters You Get What You Pay For Store Designs - Build Vs. Buy Find The Right Designer Get Feedback

23. Questions? Rodney Resella rresella@corp.vendio.com Twitter: @vendio