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Search Engine Optimization:
Taking the Guerrilla Approach
Presented by Audri Wadsworth
Websites for Quilters
November 2013 Webinar
OUtline
★
★
★
★
★

Introduction of Guerrilla concept
SEO 101 Review
Recent updates
Tools you can’t be ranked without
Social Media
Introducing “Guerrilla Marketing”
What it is:
(noun) innovative, unconventional
and low-cost marketing techniques
aimed at obtaining maximum
exposure for a product.
Unique eye catching ideas that grab
people’s attention and make them
want to find out more.
#bananasformarketing
SEO 101 Review
How do search engines work?
-Key words
-Meta Data
-Content
Recent Updates
★ Black hat SEO
★ A penguin, panda and hummingbird
★ Content is key!
tools to help your guerrilla marketing
★
★
★
★
★
★

Share your purchase with Facebook.
Re-marketing
Giveaways, Gift Certificates
Discount, Daily Deals
Newsletter
On-site blog
Social media
★ Facebook
○ Post Links
○ Educate
○ Grow
★ Pinterest
★ Instagram
★ Twitter
★ Be friendly
Questions/ discussion

Ask away!
- or contact us 800-941-0645 / service@websitesforquilters.com

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November 2013 webinar