A leading CSR brand launched a new product in test markets with substantial marketing investments. However, negative feedback started affecting the brand within days. Varenia used its market tracking app to closely monitor the product's performance and identified issues with the product presentation and low name recognition by correlating data. Backed by its analytics platform, Varenia addressed the problems within time by recommending modifications to the product, packaging, and name. The client relaunched the product successfully within a week with the changes suggested.

1. VARENIACIMS
New Product Feedback For A
Leading CSR brand

2. VARENIACIMS
A leading CSR brand had launched their
much awaited product in the test market
with substantial media investments. But
within a few days, negative feedback on the
product started impacting the brand. Client
wanted to figure out the exact issue with the
product, with market data backing and
address the situation soon.
CHALLENGE

3. VARENIACIMS
Varenia has its in-house developed app
VField, which helps in live tracking of
Market Information. This aids in quick
identification of the actionable areas and
helps in minimising the reporting timelines
for the client. The product’s market life
cycle can hence be closely monitored.
ROADWAY

4. VARENIACIMS
Varenia tracked the data on daily basis in
all the test markets. A strong co-relation
was drawn between the product
presentation and the purchase intent.
The product also exhibited low name
resonance. The VField app, which also
allows to take pictures of the product,
substantiated the problem area.
INSIGHT

5. VARENIACIMS
Backed by its strong in-house IT & analytics platform,
Varenia was able to address the product issues and
name dissonance, within time. It enabled client to take
the right strategic decision to accordingly modify the
product & mitigate the concerns. New names were also
evaluated in parallel and the product was soon launched
within a week, with a new layout & name. The product
runs successfully as a part of the core menu, ever since.
IMPACT

6. VARENIACIMS
THANK YOU