When you go out to buy something with your hard-earned money, would you prefer purchasing from a brand that you care about and one that you trust or one that is trying to trick you into buying free-but-not-so-free stuff? Establishing authenticity and trust is a big deal. Trust is foundational when it comes to making your target audience feel connected. Regardless of how deep their pockets are, businesses can build customer loyalty brick by brick with the help of authentic connections.

1. Do you think your
customers want
your product?

2. Do they really
want your
product or you
just want to
sell it?
The customers drive the business, making it all the more
important to know how to establish a connection with your
consumers. The connection that you build helps in retaining
and acquiring customers for your brand. The golden rule we
follow is to make them feel like a person and not just as a
business. With the new era of marketing with an improved
digital experience, brands now can connect with their
customers easier than ever before. The question is, how? How
can a brand with graphics, digital marketing, and content help
your brand establish a long-lasting relationship with your
customers?

3. Reasons why customer
connection is important?
Reduced customer turnover
When you practice the right techniques to
build customer relationships, you deliver a
great experience too. Fulfilling the
demand of customers boosts their level of
satisfaction. Your customers are brought
back to you and you reduce customer
attritions by delivering the services they
expect and deserve.
Customer Lifetime Value (CLV)
A happy customer provides high value to
the business in the long run. Outbound
Engine claims that acquiring a new
customer can cost five times more than
retaining an existing customer. This
means, retaining a customer is eaAsier
than acquiring one. High CLV means each
customer will bring in more revenue for
your company.

4. A survey done by Forbes on more than 1000 customers
proves that 44% of consumers say they will likely repeat
after a personalized shopping experience.

5. Prioritize customer
concerns
Treat your customers as a
priority, even after-sales.
Be there for them
irrespective of how your
business is performing.
Customer inquiries and
complaints show your
seriousness towards them.
Social media
platforms
A recent Marketing Dive
survey shows that 40%
of users expect a brand to
respond to them within
the first hour of
connecting, and nearly
80% expect a response
within the first 24 hours.
Appreciate your
customers
The key to customer
satisfaction is to exceed
their expectations. Going
the extra mile for them
will make your consumers
feel important. More than
satisfied customers also
prove as a gateway to
more customers.
Survey your
customers
To stay informed about
the wants of your
customers, send out
surveys. You can use this
data to alert them to
relevant special offers on
related products or
improve your overall
product/service offering.
The digital marketing aspect

6. Lasting impressions
The graphics are the face
of your brand, so make
sure it is good. At first
glance, the quality of your
graphics will determine if
the customer is going to
spend additional time
reading your brand story
or not.
Better
relationships
The color scheme and
design need to portray
your message clearly.
Also, publishing
professional creatives on
your social media
platforms will help in
developing high-profile
relationships.
Consumer
attention
Using graphics, specifically
motion graphics, makes
the customers stop and
look at the feed. Impact
Plus says that viewers
retain 95% of the content
they see in a video,
compared to the 10% they
are able to recall via text.
Explaining better
Make Digital Group, in
another observation,
stated, "People who
attempt to follow
directions using text and
illustrations do 323%
better than people who try
to follow directions using
only text."
The graphics aspect

7. Graphics help viewers to break down information better,
as they can live and experience the message being conveyed,
instead of relying on their imagination based on the focussed reading.

8. Personalized approach
If you want your customers
to feel special, approach
them personally. According
to a statistic published by
Outgrow, 72% of
consumers say that they
only engage with
personalized content.⁣
Customers are not
just transactions
Further, in the article by
Business News Daily,
Peelu Shivaraju, the
owner and operator of a
Money Mailer franchise in
Michigan, says being more
personal with customers
strengthens your bonds
with them.
Empathy
marketing
Empathy is the most
defining quality of human
beings. After the world
suffered a pandemic
together, it only makes
sense that the brands also
develop such content that
is empathetic to their
readers.
The content aspect

9. In a
nutshell
In other words, customers will stay loyal if you establish a
personalized connection. The focus of the businesses should be
on building strong customer relationships.

10. Are you ready to connect with your
customers?

11. Thank You!
Got Questions?
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