2. The eldest of two siblings, Vanessa Knotts grew
up in a small town outside of San Antonio, Texas,
which shaped her “sports go-getter” ethics and
principles. She’s been an avid soccer fan her
entire life and dreams of marketing events and
players for UEFA, Special Olympics or SIG Sauer.
After volunteering 9 years in her local
community with Special Olympics, Northern
Nevada Autism Network, and local non-profit
sports organizations, Vanessa enrolled in the
Sports Marketing & Media program at Full Sail
University where she’s focused on developing
digital marketing skills and social media skill.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Coach/Scout
• Program Director
• Marketing Manager
Maverick Archetype - generating
brand stories that reforms lives by
illuminating ideas for real change.
Using business trends and illustrating
new ones to challenge audiences and
inspire them to attend sports events/
entertainment venues.
tions
4. • DEMOGRAPHICS: 70% Female,
30-50 years old, Predominately White,
Married, College Educated, Located in
the United States and Europe.
• PSYCHOGRAPHICS: Enjoys fast
paced activities indoor and out,
spends free time helping others,
stands by their beliefs and opinions,
regularly attends church service and
spends time with family.
• IDEAL AUDIENCE MEMBERS:
Thomas Ferry, Talent Acquisition
Specialist (SIG Sauer), Florian Python,
Senior HR Manager (UEFA), Steve
Borrelli, Chief Human Resources
Offices (Special Olympics )
Recruiters & Hiring Managers at SIG Sauer, UEFA and Special Olympics
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Secure an entry-level marketing/business position at SIG Sauer,
UEFA or Special Olympics.
‣ Associate with and get acquainted with different
associates in all levels of the company while gaining
LinkedIn network by 30 members and followers on
various social media platforms.
Mid Term: (2028)
• Manage a successful talent business or women’s and/or disabled
team aimed at broadening spectators attendance.
‣ Expand year-over-year SIG, UEFA, or Special Olympics
event appearances by 40% nationwide by 2030 as well as
bring in more sponsorships/donors.
Long Term: (2050)
• Create a defining inclusion plan that helps aspiring athletes /
entertainers to be able to prosper and be acknowledged more.
‣ Secure my career position, traveling to secure at least 5
partnerships internationally, and save about $150,000 .
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Web Page and Creation and Editing Software 87%
Office Suite Software 85%
Service Orientation 70%
Social Perceptiveness 65%
SOFTHARD
Web Platform Development Software 10%
Business Intelligence and Data Analysis Software 5%
Systems Analysis 20%
Public Speaking 40%
SOFTHARD
7. Using my Sports Marketing and Media skills,
I aim to help raise the bar for women and
the disable in sports and entertainment
professional franchises.
PROMISE
8. CREDENTIALS
Volunteer Work:
• 4 years volunteering at Special Olympics
• 9 years volunteering with NNAN (Northern
Nevada Autism Network)
• 4 years volunteering as a soccer coach in
various age levels.
Education:
• Business in the Entertainment and
Media Industries, Marketing Research,
Storytelling for Marketing
0)
Leadership Roles :
• 2 years on Nevada Commission on Autism
Spectrum Disorders Community
Education Subcommittee
• 1 year team manager position of Elko
United Competitive Soccer Team
9. COMPETITION
Eric Vogel
Industry Experience:
• 13+ years in the Sports Marketing
Industry.
Education:
• BSBA, Marketing at University of Denver- Daniels
College of Business
Leadership Experience:
• Member, Fundraiser and Supporter with the
Christopher & Dana Reeve Foundation
Skills and Proficiencies:
• Creative Direction - 15 endorsements
• Social Media - 13 endorsements
• Marketing- 13 endorsements
Vanessa Knotts
Overall Online Presence:
• More than 500 connections, banner image nicely
displayed to represent his industry, professional
headshot, Very well put details throughout profile, no
articles published, no social media displayed, URL not yet
customized, premium membership
• Grade: Good, 80 out of 100
Industry Experience:
• None documented, still attending
school.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Manages a Competitive Soccer team as well as
extensively volunteers in the community.
Skills and Proficiencies:
• Volunteering - 1 endorsements
• Social Media Communications - 1 endorsements
• Coaching - 1 endorsements
Overall Online Presence:
• Fewer than 50 connections, banner image
customized, professional headshot, detailed
summaries throughout profile, no articles published,
no social media accounts displayed, URL not yet
customized, premium membership
• Grade: Poor, 40 out of 100
10. COMPETITION
Grant Minney
Industry Experience:
• None documented, still attending
school.
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Noteworthy Experience:
• Has maintained a job for more than 2+ years.
Skills and Proficiencies:
• Customer Service Training - 0 endorsements
• Inventory Control- 0 endorsements
• Employee Training - 0 endorsements
Vanessa Knotts
Overall Online Presence:
• Fewer than 50 connections, banner image not yet
customized, not a professional headshot, no detailed
profile summaries, no recommendations, no
volunteer work, URL not yet customized,
• Grade: Poor, 20 out of 100
Industry Experience:
• None documented. Still attending
school.
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Manages a Competitive Soccer team as well as
extensively volunteers in the community.
Skills and Proficiencies:
• Volunteering - 1 endorsements
• Social Media Communications - 1 endorsements
• Coaching - 1 endorsements
Overall Online Presence:
• Fewer than 50 connections, banner image
customized, professional headshot, detailed
summaries throughout profile, no articles published,
no social media accounts displayed, URL not yet
customized, premium membership
• Grade: Average, 60 out of 100
11. BRAND POSITION
Having the courage to stand up for what is
right, fight for those that can’t fight for
themselves, and having the confidence to
finish no matter what obstacles are in the
way.
VANESSA “HONEY BADGER” KNOTTS
Vanessa earned “honey badger” in high school
and it carried into her adult years, she was
considered fearless and would take on anything
or anyone.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 United Soccer Coaches Convention
‣ January 11-15 | An Interactive Digital Convention
• Sports & Entertainment Marketing Conference
‣ February 3-7, 2021| Orlando, FL
• Digital Marketing Conferences
‣ November 22- 23, 2021 | Las Vegas, NV
Digital Marketing
• Primary Content: Est. a YouTube Channel or Podcast.
Use it to source out my blogs, posts, ideas or active
sports related stories.
• Primary Tools: FB and Instagram - promote my blogs
and posts, and updated materials; LinkedIn - network
with industry pros and publish monthly articles
highlighting some of the podcast stories
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase rodeo marketing
knowledge and embed podcast episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in the soccer industry or disabled
community; family woman that upholds Christian values,
Sept. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2022
Technical Skills
• Sports Digital Productions- Full Sail University, April
2021
• Social Media Methods, Full Sail University, June 2021
• Sports Sales and Sponsorships - Full Sail University ,
December 2021
Soft Skills
• Business in the Entertainment and Media Industries-
Full Sail University, March, 2020
• Introduction to Marketing - Full Sail University, May
2020
• Marketing Research, Full Sail University. June 2020
• Storytelling for Marketing -Full Sail University, July
2020
14. Vanessa Knotts
You know how the women’s sports fanbase
has been gradually slipping over the past
couple of years? Well, what I do is market their
personal brand stories that entertain and inspire women and girls of all
nationalities to honor exceptional triumphs of fearlessness within
women’s professional sports. In fact, after volunteering years as a Soccer
Coach and Managing Competitive Teams, I was able to bring their stories
out in our rural community and even out to local cities.
“
15. REFERENCES
27-2022.00 - Coaches and Scouts. (2019). O*Net Online. https://
www.onetonline.org/link/summary/27-2022.00
27-2012.03 - Program Directors. (2020). O*Net Online. https://
www.onetonline.org/link/summary/27-2012.03
11-2021.00 - Marketing Managers. (2020). O*Net Online. https://
www.onetonline.org/link/summary/11-2021.00
Serer, T. (2017, October 15). soccer stadium. Unsplash. https://unsplash.com/
photos/r-xKieMqL34
Garcia, E. (2019, November 24). man playing soccer game on field. Unsplash.
https://unsplash.com/photos/AWdCgDDedH0
A. (2017a, November 28). black adidas cleats lean on white and black adidas
soccer ball on green grass. Unsplash. https://unsplash.com/photos/
_AOL4_fDQ3M
SIG SAUER. (2019). 7 SIG SAUER Careers & Jobs. Zippia. https://
www.zippia.com/sig-sauer-careers-38386/
UEFA. (2020, February). UEFA Football and Social Responsibility Report
2018/19. Union of European Football Associations. https://
www.uefa.com/MultimediaFiles/Download/uefaorg/General/
02/64/11/33/2641133_DOWNLOAD.pdf
Special Olympics. (2019). Special Olympics Careers & Jobs. Zippia. https://
www.zippia.com/special-olympics-careers-1252053/
https://www.linkedin.com/in/evogel16/
https://www.linkedin.com/in/grantminney/
Future Cities « United Soccer Coaches Convention. (2020). United Soccer
Coaches. https://unitedsoccercoachesconvention.org/future-cities/
Agenda at a Glance: DigiMarCon World 2020 · Digital Marketing
Conference · Nov 17 - 19, 2020 · Online: Live & On Demand. (2020).
Digital Marketing Conference. https://digimarconworld.com/agenda/
sports & entertainment marketing conference - Google zoeken. (2020). Sports &
Entertainment Marketing Conference. https://www.google.com/
search?client=safari&rls=en&q=sports+
%26+entertainment+marketing+conference&ie=UTF-8&oe=UTF-8
