Getting the User-Generated Content You Want

•

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Vanessa Gennarelli

Slides for Confab: the Content Strategy Conference presented in May 2013

Design Tecnologia Educação

GETTING
THE UGC
YOU WANT
VANESSA GENNARELLI
@mozzadrella
#ugcpunk
CONTENT STRATEGY-THE EDUPUNK WAY

Wearing
HOODIES
Loving my
YOGA MAT
Peer
LEARNING
1 2 3
Hi, I’m Vanessa. I<3

Feedback
Everyone has
Expertise
Connecting and
Sharing

PEER 2 PEER UNIVERSITY
100% user-
generated
content
67,000 users
in 550 courses
since 2009
Learning
experiments

Shine a light on
EXEMPLARY
folks *badges.p2pu.org

Develop
SAFEGUARDS
to QA, i.e. community
review
*SoundCloud

Select
1 TALENT
Share with
YOUR NEIGHBOR
Develop a
PLATFORM
that touches
all of your
talents and
relies on UGC
1 2 3
Remember Your 3 Talents?

Example: project
management +
babysitting =
platform for sharing
activities to distract
your kids
Sketch out the
wireframe for the
signup ﬂow / asking
new users to
contribute
Which UGC strategies
will you use?
• Curation
• Sample content
• In-line help content
• Resources
• Safeguards and QA
YOU HAVE 20 MINS

@MOZZADRELLA
VANESSA GENNARELLI
@P2PU
Please, pleasey please Tweet
your project to #ConfabMN &
#UGCPunk
Let’s keep learning...

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