2. MARKETING
Make a strategic and specific plan for your
online goals and presence using digital
channels. Every goal providing focus for the
future.
3. COMPETITIVE ANALYSIS
After researching the market and the
company, create some goals for the year
Make observations of the competitive
landscape, note opportunities and threats
List your top competitors
4. Make a list of the specific strengths,
weaknesses, opportunities & threats
within your market.
SWOT ANALYSIS
Strengths: internal advantages,
competitive edge, what the business
does well
Weaknesses: areas where the
company lacks resources, internal
inefficiencies
Opportunities: external areas in the
market where the competition is null and
your business has potential.
Threats external areas in the market
where your competition is strong, having
potential to harm your business
5. Know who your buyer personas
are and make a list of them.
You should know why these are
your target buyers and how
they interact in the market. You
should also know which buyers
you want to avoid.
TARGET MARKET
6. TURN INTERACTIONS INTO SALES
Be worth finding for your customers and audiences, make
content that is relevant, inspirational, useful and creates
leads.
Develop a content marketing strategy this will fuel lead
generation and power inbound marketing
Persuade your perspective clients to make the next step
Measure this stage by: leads, time spent on site, shares,
comments & likes
7. CAPITALIZE ON MARKETING INVESTMENT
USING CRO, MARKETING AUTOMATION AND
REMARKETING
DEFINE HOW KEY ONLINE
COMMUNICATIONS DRIVE SALES
DONT LET YOUR CUSTOMERS GO, TRACK
THEM AND SET UP A CRO (CONVERSION
RATE OPTIMIZATION)
8. UNIQUE SELLING POSITION & BRAND
Know your unique selling position and how
you differ from your competition
Know how you will incorporate your USP
within your communication online
How is your brand perceived in the
marketplace? How will you increase its
visibility and brand recognition?
9. WEBSITE & CONTENT
Discuss how you will improve and optimize your site. Know why
your website is so important and the interaction it plays with
your potential customers.
Discuss the important role that content will play in your
strategy. Discuss changes, how will content be used, who will be
making it and how it will make leads.
10. Explain how you will be
handling social media,
include strategies - how you
will gain followers, likes,
make a presence, and goals
for each social media
account.
Social Media Marketing
11. Email Marketing
Make sure your message with email marketing is
clear. What role will email marketing play in your
communication?
Explain the importance of measurement and creativity in
email marketing. How will you use personalization and
segmentation with email marketing?
12. What is your main strategy? By
this point you should be able to
write a brief summary. What
tactics are you using to help you
along with your strategy?
Finally
