Notre sélection des meilleures campagnes du marketing digital de ces derniers mois. // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently. Find more details, and even more campaigns here on my blog: http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/ Christophe Lauer, Business Development Manager and Social Media Strategy Lead, Valtech

1. Best of Digital &
Social Media
Campaigns
Christophe Lauer – 22 Nov. 2011 – Paris, France

2. Lars Silberbauer
Social Media Director, LEGO Group
twitter: @larssilbauer
Sveinn Birkir Björnsson
Head of Web Development & Social Media, Promote Iceland
twitter: @sveinnbirkir
Maxime Barbier
Founder and CEO, MinuteBuzz
twitter: @maximebarbier
Christophe Lauer
Social Media Strategy Lead, Valtech Corp.
twitter: @clauer

3. ►CATEGORY 1: Tourism and Travels
► 3 : Ireland « Nick and Sam’s Roadtrip »
► 2 : The « Mexico Taxi Project »
► 1 : Switzerland « Sebi and Paul »

4. #3 Ireland « Nick and Sam’s Roadtrip »
http://www.discoverireland.com/gb/campaigns/roadtrip/

5. #2 The Mexico Taxi Project
http://mexicotaxiproject.com/

6. #1 Switzerland « Sebi and Paul »
http://chat.myswitzerland.com/

7. ►CATEGORY 2: e-commerce and Retail
► 3 : Macy’s « Believe-O-Magic »
► 2 : Turkcell Tweets
► 1 : Tesco : Homeplus virtual stores in Korea

8. #3 Macy’s « Believe O Magic »
http://www.youtube.com/watch?v=xvzRXy3J0Z0

9. #2 Turkcell Tweets
Submitted by Gregory Pouy - @gregfromparis
http://www.youtube.com/watch?feature=player_embedded&v=PSgk7YOigG8

10. #1 Tesco in Korean subway
http://www.viralblog.com/mobile-and-apps/virtual-shopping-in-the-subway/

11. ►CATEGORY 3: Banks and financials
► 3 : Caisse d’Epargne « Envers du Web »
► 3 : BNP Paribas « Parlons vrai »
► 2 : Garanti Bank « Last customer not using online banking »
► 1 : NAB « Break Up »

12. #3-bis Caisse d’Epargne
http://www.youtube.com/watch?v=uxAfOeJxd1M

13. #3 BNP Paribas « Parlons vrai »
http://www.youtube.com/watch?feature=player_embedded&v=l9vehxJc3xc

14. #2 Garanti Bank « Last customer… »
http://www.youtube.com/watch?feature=player_embedded&v=dQ93ONkAKFs#!

15. #1 NAB « Break up »
http://breakup.nab.com.au/

16. ►CATEGORY 4: Cars and Automotive
► 3 : Chevy Sonic « Let’s do it »
► 2 : Mercedes « The tweet race »
► 2 : Mercedes « Escape the Map »
► 1 : Nissan Leaf

17. #3 Chevrolet Sonic
http://letsdothis.com/

18. #2 Mercedes « The tweet race »
http://www.mbtweetrace.com/mercedes/map http://vimeo.com/22300987

19. #2 Mercedes « Escape the Map »
http://www.escapethemap.co.uk/

20. #1 Nissan Leaf
http://www.nissanusa.com/leaf-electric-
car/index?intcmp=home_ev_micro.Promo.Homepage.Home.P1#/leaf-electric-car/index

21. Video: Nissan LEAF
Visit this page:
http://www.awardshowcase.net/thenewcar/
And click the play button!

22. ►CATEGORY 5: Luxury, Cosmetics and Fragrances
► 3 : Biotherm Hommes « Moustag »
► 2 : Oscar de la Renta « Facebook Shop »
►1 : Longchamp « Keep on Riding »

23. #3 Biotherm « Moustag »
http://www.facebook.com/BiothermCanada?sk=app_229196860467723

24. #2 Oscar de la Renta
http://www.facebook.com/oscardelarenta?sk=app_229637540434446

25. #1 Longchamp « Keep on Riding »
http://www.youtube.com/user/LongchampParis?ob=5
Submitted by Nicolas Halftermeyer, thanks Nicolas !

26. Like what you see?
You can find more about these campaigns and
also some extras on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-
marketing-digital-conference-ebg/
Yes, it‘s in French, sorry. May be you can give
Google Translate a try if you don‘t read French...

27. (FUN BONUS)
The all-time best integrated campaign!
http://www.youtube.com/watch?v=FOcujXpbkhg

28. THANK YOU!
Lars Silberbauer
Social Media Director, LEGO Group
twitter: @larssilbauer
Sveinn Birkir Björnsson
Head of Web Development & Social Media, Promote Iceland
twitter: @sveinnbirkir
Maxime Barbier
Founder and CEO, MinuteBuzz
twitter: @maximebarbier
Christophe Lauer
Social Media Strategy Lead, Valtech Corp.
twitter: @clauer