O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
GOOGLE
SEO 2014

Autore: Valerio Torriero
COME FUNZIONA LA RICERCA:
dagli algoritmi alle risposte
Larry Page: “il miglior motore di ricerca sa perfettamente
cosa in...
AUTHORSHIP: la paternità dei contenuti
Le funzionalità di Google Autorship:
- Author Rich Snippet: collegare i contenuti a...
Parole chiave nelle URL
URL: www.nomedominio.com/nomecartella/nomefile.html
Esempio: http://www.coca-colacompany.com/brand...
Title Tags: i titoli etichetta
Title Tags: Browser, Scheda (Tab), Cronologia (History), Nome Segnalibro
(Bookmarks)
Aggiun...
I sette falsi Miti
#1: SEO è troppo difficile per il “Giovanni di turno”
#2: Se non hai mai fatto SEO, è troppo tardi per ...
Google Analytics Dashboard
Pagina di entrata e di uscita
Numero dei visitatori
La sorgente del traffico

Top parole chiave...
Long Tail – le ricerche più complesse
Google Hummingbird ha migliorato la comprensione nel contesto
Alti
Costi e Competizi...
Social SEO + Contenuti SOCIAL MEDIA

Suggerimenti

Novità

Eventi Speciali

Tendenze

80% contributi 20% promozioni
Per maggiori info visita il sito:
www.socialmediaexperience.it

Contatti:

Valerio Torriero
Twitter: @nicephore
Twitter: @...
GOOGLE SEO 2014. Novità e Tendenze
GOOGLE SEO 2014. Novità e Tendenze
GOOGLE SEO 2014. Novità e Tendenze
Próximos SlideShares
Carregando em…5
×

GOOGLE SEO 2014. Novità e Tendenze

1.017 visualizações

Publicada em

Google SEO 2014, come funziona il posizionamento nei motori di ricerca.
Il SEO diventa Social, le funzionalità di Authorship e la continua ricerca sulle migliori parole chiave.

Publicada em: Marketing
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

GOOGLE SEO 2014. Novità e Tendenze

  1. 1. GOOGLE SEO 2014 Autore: Valerio Torriero
  2. 2. COME FUNZIONA LA RICERCA: dagli algoritmi alle risposte Larry Page: “il miglior motore di ricerca sa perfettamente cosa intendi e risponde a quello che volevi” Si comincia dal web: 60 trilioni di pagine in continuo aumento ABC - Crowling & Indexing: acquisizione dati tramite GoogleBot e costruzione di un Indice da 100 milioni di gigabyte Seguire i Links da pagina a pagina e ordinare le pagine in base ai contenuti e altri fattori Algoritmo: alla ricerca di indizi (metodi di ricerca, autocompletamento, spelling, google instant, sinonimi, capire la richieste, ricerca universale) Tirare fuori i documenti dagli Indici in base alla classifica dei risultati utilizzando 200 fattori (qualità del sito e delle pagine, freschezza, sicurezza, contesto dell’utente, traduzione, etc) SERPs (risultati delle ricerca) e Velocità: tutto in un 1/8 di secondo!
  3. 3. AUTHORSHIP: la paternità dei contenuti Le funzionalità di Google Autorship: - Author Rich Snippet: collegare i contenuti all’account di Google+ - Google+ Badge: collegamento diretto tra la pagina di Google+ e il sito web aziendale o blog - #Hashtag: vengono riepilogate sia nel testo sia nel nuovo design di Google+, permettendo a chi legge i post di categorizzare velocemente il contenuto - Geolocalizzazione: google places è ormai diventato obsoleto, con le nuove funzionalità di Google+ gli utenti possono recensire le attività e posizionarle meglio nelle ricerche grazie a Rich Snippet - La pagina Google+ come pagina Business. Google+ Hangouts consente di organizzare webminar oppure online meetings gratuitamente Strumenti: Google’s SDTT (Structured Data Testing Tool) WordPress Yoast
  4. 4. Parole chiave nelle URL URL: www.nomedominio.com/nomecartella/nomefile.html Esempio: http://www.coca-colacompany.com/brands/coca-cola-zero/ Preferenze di Google per separare le parole: – (dash/hyphen) Vs _ (underscore) Usare le Lettere Capitali: www.Coca-ColaCompany.com Strumenti: URL Rewriting | Mod_rewrite “Google it” scoprire se un sito è indicizzato: Site:yourcompany.com Analizzare i risultati: quante pagine sono state trovate? OK per Google, OK per me!
  5. 5. Title Tags: i titoli etichetta Title Tags: Browser, Scheda (Tab), Cronologia (History), Nome Segnalibro (Bookmarks) Aggiungere Title Tags ad ogni pagina: - max 60 caratteri - Lettere Capitali per le Parole Importanti - Scan Vs Reading - Title Tags (persone) Vs Meta Tags (macchine) Esempio: <title>prodotto – funzionalità – company</title> Meta Tag descrittive – 130 caratteri: Google Ranking Vs Attenzione dell’Utente (benefits) Esempio: Algida (risultato su google) www.unilever.it/our-brands/detail/Algida La ricetta della felicità? Condividere i piccoli momenti piacevoli della vita, insieme ad Algida. Da oltre 60 anni nei cuori di tutti gli italiani.
  6. 6. I sette falsi Miti #1: SEO è troppo difficile per il “Giovanni di turno” #2: Se non hai mai fatto SEO, è troppo tardi per cominciare #3: Ogni collegamento che porta al tuo sito è un ottimo link #4: Se la tua attività è troppo piccola, SEO non vale la pena #5: SEO porta via troppo tempo #6: Le Meta Tags sono ottime per SEO #7: SEO è troppo costoso
  7. 7. Google Analytics Dashboard Pagina di entrata e di uscita Numero dei visitatori La sorgente del traffico Top parole chiave Posizione geografica Le pagine più visitate  Analizzare i dati in base al device utilizzato  Personalizzare gli strumenti analitici per raccogliere dati
  8. 8. Long Tail – le ricerche più complesse Google Hummingbird ha migliorato la comprensione nel contesto Alti Costi e Competizione 1 Parola “ristorante” 2-3 Parole “ristorante Roma” “ristorante sushi Roma” Frasi più descrittive “ristorante sushi Roma zona trastevere” Bassi Alta Frequenza della ricerca Bassa
  9. 9. Social SEO + Contenuti SOCIAL MEDIA Suggerimenti Novità Eventi Speciali Tendenze 80% contributi 20% promozioni
  10. 10. Per maggiori info visita il sito: www.socialmediaexperience.it Contatti: Valerio Torriero Twitter: @nicephore Twitter: @SMEXPERIENCE Email: info@socialmediaexperience.it Cover Art: Frans Muhren (saatchionline.com/fwalls) References: google.com/insidesearch/howsearchworks/thestory verticalresponse.com/blog/7-seo-myths-demystified slideshare.net

×