Presentation Design hotel

1. DESIGN HOTELS
Laura FLEURY
Valentine FOLLIN-ARBELET
Virginie POIRON
Jerome AYALA

2. Tag Line: « MADE BY
ORIGINALS »
Nowadays most hotels feature an element of contemporary design. “Design hotels”
have become a hotel segment. So, what makes our member hotels so special? Each
offers far more than a designer chair in the lobby; every hotel in our collection
provides a specific experience. Architecture, design, service, gastronomy and other
special qualities such as the perfect location come together like interlocking pieces of
a puzzle to form a consistent and coherent concept. Every single member provides an
individual, aesthetic and service-driven hotel experience and reflects the vision of an
independent hotelier - an "Original" with a passion for cultural authenticity and genuine
hospitality that is rooted and enhanced by thought-provoking design and architecture.
Each of our member hotels was “Made by Originals”! Member selection has remained
an extraordinary process throughout the history of Design Hotels™. Whenever we
choose a member, we always look for its distinguishing factor - the originality in its
concept. A set list of selection criteria does not exist - deliberately! It is about
scrutinizing key areas to find exactly the right members: holistic concepts, location,
architecture, design, local integration, corporate ethics and - most importantly - the
people behind the concept and their commitment towards their hotel. Naturally, the
people behind every hotel and their guests play a very large role because they
breathe life and a distinctive energy into the hotel. The architecture and interior design
must create the right ambience for interaction. When like-minded people come
together in the right environment, the result is a fascinating place to be.
http://corporate.designhotels.com/about_design_hotels/made_by_originals

4. Market segmentation
• Each hotelier is an ambassador of his country/city in a
foreign country/city
• More than 200 hotels are refered on Designhotels.com
• Every hotels are independent and unique
• « They consider authenticity to be a very real value in
today’s world » Daniele KIHLGREN

5. Customer engagement points
Club membership

6. Customer engagement points
Club membership

7. Customer engagement points
Facebook

8. Customer engagement points
Twitter

9. Customer engagement points
Book purchase

10. Customer engagement points
Newsletter

11. Customer engagement points
Videos in partnership with
Youtube

12. Customer engagement points
for one of the member hotel

13. Customer engagement points
for one of the member hotel

14. Digital IQ

15. Engagement for the 4 points
in customer decisions journey