3. TeaMarket
Mondial
Global production: 4,1 million tons
Top tea importing country : China, India and Sri-Lanka.
France
Global rank 30
Biggest consumer location : Ile de France and west of France.
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4. KusmiTea
Key Figures
Creation : Russia, 1867
Turnover : 33M in 2013
30 % come from foreign sales
Higher net sales in 2013 : + 51%
220 employees
35 stores worldwide
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7. Our Target
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Women
30-45 years old
Personality : Bobo
Preoccupation : Health and Style
Busy lifestyle and active social life
CSP+
CSP ++
Urban
Big and middle cities
9. Persona
MynameisLou…
30 YO, living in Montreuil and community manager in advertising agency.
Workaholicandalwaysawayfrommyhome.
Bioaddict.
Keenonyoga.
LookingforaspicyTeatowakemeupandgivemeenergy.
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