Our marketing plan is designed with several programs to get our sellers home sold.

1. Designed To Get Your Home SOLD
Prepared and Managed
by
Don & Valerie Keeton

2. INTRODUCTION
The purpose of this Marketing Plan is to establish an approach
with specific programs designed to get your home SOLD for the
most money while working to meet your time frame.
Selling your home for the most money and
preserving your equity is our mission.
Don & Valerie Keeton
We’ll Market, Sell, and
Process The Paperwork.
You Won’t Get Passed
on To an Assistant

3. Quality Assurance for Accuracy Program
To insure that your home is presented as accurately as possible, we’ll measure and
verify all pertinent facts about your home.
Many agents don’t measure homes because they don’t know how or they don’t
want to take the time to verify the information needed.
The size of your home is just as important as the location when determining the
market value of your home, those special features are also just as important to
mention.
As The Saying Goes “It’s All In The Details”

4. Pricing Program
Establishing an accurate List Price is not only a science, it’s an art. The #1 reason
why homes don’t sell, is because they are over priced. In the Omaha area we
estimate that nearly 50% of the homes listed, Don’t Sell.
Many agents aren’t properly trained or have the experience to set an accurate list
price. Worse yet… Some agents will tell you what you want to hear, not what you
need to hear.
Don was a former Registered Appraiser and is currently Certified as a Broker Price
Opinion Resource (BPOR) which is a highly sought after designation by banks and
mortgage lenders for pricing foreclosures and short sales.
A properly priced home should sell within 10 to 12 showings, if the list price isn’t
much more than 3% above it’s likely sales price.
Setting an Accurate List Price is the #1 Reason Your
Home Will Sell.

5. Multiple Listing Service Program
We’ll maximize your homes exposure by submitting your home to our local MLS with
the maximum number of professionally taken photos (35).
There are approximately 2,000 agents, and many of them may have a qualified buyer
for your home, so we need to make your home stand out with quality photos.
Agent to Agent Marketing
And
Broker to Broker Marketing
We all Work Together To Get Your Home SOLD

6. Signage Program
RE/MAX For Sale Signs are the most recognized signs in the United States
which is why the colors Red and White over Blue is a registered trademark.
Many buyers realize that when they’re working with a RE/MAX agent, they’re
working with an experienced professional with high integrity.
Don & Valerie personally respond to all calls concerning your home because
they have specific knowledge about your home.
Your “For Sale” sign
Will Have a Unique
Website URL
Specifically For Your
Homes Website

7. Website Marketing Program
Below are just a few of over 300 websites your home will be
listed on.
In addition to the sites below your home will be listed on nearly every local real
estate company site in Omaha and surrounding areas.

8. Personal Website Program
The days of the old flyer box are gone due to the increasing use of Smart Phones
and QR codes & URLs.
We will build a website with 35 photos and a Visual Tour for prospects to view
your home from their Smart Phone or computer.
Our on-line flyer will allow prospective buyers to ask questions and schedule
showings at the click of a mouse, now lets see a flyer box do that!
www.YourNextHome1.info
Or point your Smart Form and click

9. E-mail Marketing Program
This is one of our favorite and most creative programs we’ve developed to get
the word out that your home is for sale.
How?
• After we build a Visual Tour of your home, we’ll send you an email with the
video.
• Then we’ll ask you to forward the video to 10 of your friends or as many
people as you can.
• Then you’ll ask them to forward the video to 10 of their friends or as many
people as they can.
• And we’ll do the same.

10. Social Media Program
As professionals in real estate marketing we recognize the importance of Social Media
Marketing. Social Media marketing not only helps us promote your homes to our
Social Network of friends, your home is also found on Google via organic searches by
prospective buyers.
We’ll submit a Visual Tour of your home to our Facebook friends, Place the video on
Youtube, Blog about your home, and yes send out a Twitter. It all sounds kind of fluffy
to us, but we know it works.
Marketing real estate today is much more than putting a home in the MLS, placing a
sign in the yard and running a couple of ads in the paper.

11. Showings and Feedback Program
The #1 complaint sellers have with their real estate agent in Communication.
We have developed a systematic approach to insure that you receive the feedback
and communication you deserve on each and every showing.
For Example:
1. An agent calls to schedule a showing, our showing service will contact you to
schedule the showing.
2. The showing service will email Don and provide him with all the contact
information and the date and time of the showing you approved.
3. Within 30 minutes after the showing agent opens the lockbox, Don will receive
an email from the lockbox provider with the date, time, and all contact
information about the agent who showed your home.
4. The same day of the showing, Don will email the agent this message “ Thank You
For Showing My Listing at 123 Main Street, Please Provide Me Some Feedback,
or Better Yet a Contract, I’ll be Sure to Return The Favor”.
5. If they don’t respond to the email, Valerie will make up to 3 phone calls, so please
allow 3 days for feedback.

12. Advertising and Marketing Program
According to the National Association of REALTOR study Profile of Home Buyers and
Sellers 2011 the following information shows where buyers found the home they
purchased:
The
Sweet 86%
Spot
As you can see from the recent study on shows that buyers found their home on the
internet, their agent, or the sign in their yard and Open Houses.

13. Open House Program
We have one of the most extensive Open House Programs in the Omaha Area. While
many agents state that Open Houses don’t work, studies say differently.
We have a very creative and active approach to advertising your scheduled Open
House. Below is our strategy:
• In the remarks section of the MLS we state “Open House Every Sunday 1-4pm but
Please Call To Confirm”.
• Why there… We know that over 90% of home buyers begin their search on the
internet, and the remarks section is pushed out to over 300 websites and to every
local real estate company website over 100 sites. Consequently; Your Open House is
advertised 24/7 where buyers shop.
• Although we may not have an Open House Every Sunday, if the buyer calls to
confirm the Open House… We tell them there isn’t an Open House, but we’d be
happy to schedule a private showing.
• Craigslist Open House Announcement is one of the best ways locally to
announce your Open House. We’ve been told that Craigslist is the 2nd most
viewed site for real estate. We’re not sure if that’s true, but we won’t miss
the opportunity.

14. Realtor.com & Remax.com Program
REALTOR.com and REMAX.com are the #1 websites in real estate. Each site
drives approximately 2 million viewers per month each.
We offer the “Showcase Package” on REALTOR.com which only 10% of Omaha
agents offer. We can track how many buyers viewed your home and send you
a monthly report on activity.
REMAX.com is the #1 Real Estate company website, and is viewed across the
United States. REMAX agents love this site because we get thousands of leads
per month. Our office receives approximately 80 leads per month.

15. Agent to Agent Referral & Relocation Program
Here is what the power of 87,336 RE/MAX agents in 6,256 offices,
89 countries can do for you…
Now That’s Power
Our Agent to Agent Referral Program is the best referral program in the real estate
business. If a RE/MAX Agent in Denver Colorado has a buyer moving to Omaha, all
they need to do is go to our Agent site (Mainstreet-REMAX.net) and pick an agent
of their choice in Omaha. The day I was putting this page together, I received a
referral from a RE/MAX agent in Loveland Colorado.

16. Professional Photos and Staging Program.
Prior to taking photos Don & Valerie will tour your home room by room and make
staging suggestions, so that your home will show it’s best.
We are professional’s at Staging and Photo taking,
and we realize that
1 Picture is worth a thousand words which is why
we’ll take upto 35 professional photos of your home.

17. Certified Pre-Owned Home Program
Our “Certified Pre-Owned Program is an optional program offered to sellers, so that
their home is placed in a Special Light.
The goal of the program is to bring down any walls the buyer may have about
submitting an offer or purchasing your home.
Should you choose this program we would place our unique rider on the top of our
For Sale Sign, and use the logo below on all marketing material.
To qualify for a Certified Pre-Owned Home, your home must have the following:
 1 Year Home Warranty. (Estimated Cost at closing $425.00)
 Home Inspection Report. (Estimated Cost $350.00)
 Broker Price Opinion, Included at our expense (Estimated Cost $350.00)
 Professional Staging and Photos at our expense.
Certified Pre-Owned Home

18. Your Checklist for Assurance
 Showing & Feedback Program.
 Quality Assurance and Accuracy.
 Open House Program.
 Pricing Program.
 REALTOR.com & REMAX.com
 Multiple Listing Service.
Program
 Signage Program.
 Agent to Agent Referral &
 Website Program. Relocation Program.
 Personal Website & QR Code  Professional Photos & Staging
Program.
 E-Mail Program.
 Optional Certified Pre-Owned
 Social Media Program.
Home Program.
Because We Want You To Know, We’ll Do What We Say We’ll Do. Services
listed above may be performed by Don & Valerie Keeton or outsourced.

19. Performance Guarantee
Selling your home takes Teamwork…
We need your support and you need ours. We need to maintain upfront open
communication, so that we can reach our common goal to get your home
SOLD!
Valerie and I are committed to providing the best real estate services available.
You can be assured that we will work hard to get your home sold for the most
money while working to meet your time frame.
We will always provide you with our honest opinion so you can make an
informed decision.

20. Professionally Marketed By
Don & Valerie Keeton
402-496-3700
donkeeton@remax.net
www.TourOmahaHouses.com