7. Kids under age eight
...with health-conscious
parents
...with sufficient
disposable income
Active in
sports
On-the-go
Expressive
choice-makers
Market
Share:
0.25%
Units Sold:
Approx.
16,700
(Year 1)
Selling
Price: $9
per bottle
+ $1.50 per
straw
Life Cycle:
1 year for
bottle, 4
months for
straw
Purchases
per cycle:
1 bottle
12 straws
Margin:
60% for
bottle;
90% for
straw
Sources:
https://www.google.com/publicdata/
http://www.census.gov/
http://www.payscale.com/
http://www.alibaba.com/
● 6.7 million U.S.
children
● $10.50 to
embark on the
Silly Sips
adventure
● Infinite
customization
possibilities
Projection Tree
8. Manufacturing in China
Labor cost: $1.11*
Shipping cost: $0.22*
Mega Retailers
Wholesale price $4.73
Company Website Sales
MSRP $10.50
Target R.E.I. Walmart Toys R. Us
Consumer
Channel Strategy
and Pricing
*Based on year 5 projections
13. ● Keep production costs low
● Sell through big retailers
● Focus on creating delight
through diversity of options
● Establish a base of loyal
customers who can’t wait to
see the latest Silly Straw
14. ● Keep production costs low
● Sell through big retailers
● Focus on creating delight
through diversity of options
● Establish a base of loyal
customers who can’t wait to
see the latest Silly Straw
15. ● Keep production costs low
● Sell through big retailers
● Focus on creating delight
through diversity of options
● Establish a base of loyal
customers who can’t wait to
see the latest Silly Straw
16. ● Keep production costs low
● Sell through big retailers
● Focus on creating delight
through diversity of options
● Establish a base of loyal
customers who can’t wait to
see the latest Silly Straw
