1. ACCOUNT-BASEDM A R K E T I N G
Sangram Vajre
CMO & Co-Founder
Terminus
@SangramVajre
{
{
2. T R A D I T I O N A L
B2B Marketing
Marketing had to
generate a bunch of new
leads into the top of the
funnel to find qualified
prospects for sales.
@SangramVajre
3. M O S T B 2 B M A R K E T E R S O N LY L I K E
“One Night Stands”
@SangramVajre
4. YOU COMING, OR WHAT?
Honking the car horn instead of
greeting the prospect at the door.
@SangramVajre
5. B 2 B M A R K E T E R S A R E
historically bad dates:
N O R E L AT I O N S H I P
B U I L D I N G
N O F L O W E R S
O R C A N D Y
N O M E A N I N G F U L
C O N V E R S AT I O N S
@SangramVajre
6. This is what all salespeople are supposed to do.
[ It was their job. ]