2. What is Blog Writing?
The term blog was coined when the original
name - web log - was joined together. Blog
writing is a process of writing informative
articles on a regular basis to keep readers
engaged. Many blogs provide commentary
on a particular subject or topic, ranging from
politics to sports. Others function as more
personal online diaries, and others function
more as online brand advertising of a
particular individual or company. A typical
blog combines text, digital images, and links
to other blogs, web pages, and other media
related to its topic.
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4. Understand Your Audience
▶ The very first step to successful
blog writing is to identify your
audience.
▶ When you identify your audience,
you know their problems. This
gives you a lead to create topics.
▶ Identifying your audience also
makes it easy for you to decide
how the tone of your blog should
be.
▶ Audience identification also helps
you choose the best platform to
promote your blog as per your
target audience’s preference.
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5. Work on Your Topics (1/2)
▶ Your blog topic is the first
thing a reader reads and
decides whether they want
to read the blog or not.
▶ This makes it highly crucial
for you to make topics that
not only capture the gist of
your blog, but also the
attention of your target
audience.
▶ Start creating topics by
addressing the common
problems, queries and fears
of your target audience.
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6. Work on Your Topics (2/2)
▶ Do not make long topics.
Keep them precise and
under 65 characters.
▶ Make sure your topic
is not misleading.
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7. Create Quality Content (1/2)
▶ A complete blog is the one that
provides quality information, which a
reader came seeking for.
▶ Give your reader that quality
content by doing a thorough
research of the data you are
providing.
▶ Do a thorough proofread to ensure
there are no grammatical and
structural errors.
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8. Create Quality Content (2/2)
▶ Make your introduction crisp.
▶ Focus on providing complete
information in the main body of
your blog along with ample of
examples.
▶ Do not close the topic, instead end
with a question as it will encourage
the readers to get in touch with
you.
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