"A study of Lead Generation and Understand B2B Sales of BMS for Real Estate Industry at Edynamics in Pune city"

1. SINHGAD INSTITUTE OF BUSINESS
ADMINISTRATION AND
COMPUTER APPLICATION
(SIBACA)
Students name: Vaibhav Kumar
Specialization : Marketing
Guide Name: Dr. Rajendra Bhadale
Presentation on
SummerInternship project (SIP)
24/07/2017

2. Title of Project:
A Study of Lead Generation & Understand B2B Sales of BMS
for Real Estate Industry at Edynamics in Pune City.
Company Name: Edynamics Business Services LLP
Location Of company: Baner, Pune
SIP Start date: 15 May 2017
SIP Completed Date: 15 July 2017
Name of External Guide: Mr. Dhawal Patel

3. COMPANY/ ORGANIZATION PROFILE
Edynamics Business Services LLP is a fast growing, leading
company specializing in providing Business Management System
(BMS).
Edynamics was started with a vision to be a leader in simplifying
businesses by providing BMS System for small, medium and
large-scale enterprises in Real Estate domain across India.
The company founded in 2013, the Headquartersof company in
Pune and currently two others offices in Mumbai and Bangalore.
We are on a mission to provide systems which are designed
specifically for a particular business to help them grow and run
their day to day operations in an effective and efficient way.
We are Inventors & Developers of Business Management System
which is developed by continuously analysing and observing the
needs and demands of the today’s competitive businesses. In this
era where technology is changing every day we help companies
flourish by adapting to the changing market trends.

4. BASIC THEORETICAL CONCEPTS AND CONTEXT OF
THE TOPIC
Generate lead of potential Real Estate clients who can
use BMS in their organization.
BMS carries out the day to day activity for real estate
organizations. Activities like Sales, Marketing, HR,
Accounting etc are carried out.
This was carried out on B2B sales concept.

5. OBJECTIVES
1. To study B2B sales of Business Management System
(BMS).
2. To find prospects for business and make list of
potential customers of BMS along with contact details
of decision maker for further sales approach.
3. To determine the scope of BMS in Pune.
4. To identify critical decision parameters for buying
Business Management System by Real Estate
companies.

6. RESEARCH DESIGN AND METHODOLOGY
Sampling Design:
Population: 1200
Sampling unit: per company
Sample size: 67
Sample procedure: Visit Client in personal and
collect the information.
Source and Method of Data Collection
Primary - Personal visit to clients.
Secondry - Calling to clients, Search on Internet.

7. QUESTIONNAIRE
(Can be shown in MS Word/Excel if not possible to
fit in one slide) click here

8. DATA ANALYSIS FINDING SUGGESTION
Click to view data

9. LEARNING FROM THE SIP
1. Organizational behavior
2. Communication. (How to communicate with
client’s)
3. Lead generation
4. A glimpse of how corporate sales is done.
5. Learned about BMS.
6. Sending E-Mail to clients & Generating various
report.
7. Learn corporate culture.

10. YOUR CONTRIBUTION TO THE ORGANIZATION
 Generated lead of around 200 clients in pune and
visited in the 2 months.
 I have approched around 200 builders in pune for
BMS.
 I have given 4 very hot customers which are
nearly about to close the deal.
 Demonstrated BMS to more than 25 clients.
 Surveyed around 200 clients for BMS.