6. Industry > Food Processing
Founded > In Barcelona ,Spain (1919)
Type > Societe Anonyms
Headquarters > Paris , France
Revenue > € 17.01 Billion in 2010
7. Operating Income > € 2.578 Billion 2010
Profit > € 1.870 Billion 2010
Total Assets > € 28.10 Billion end 2010
Branches > Saudi Arabia, India, Vietnam,
Colombia, China, Israel, United States
9. The original company bearing the
corporate name was founded in 1919
by Isaac Carasso in Barcelona (Spain)
as a small factory producing yoghurt
The factory was named Danone, a
Catalan Diminutive of the name of his
first son, Daniel Carasso.
14. Adopted a strategy of growth through joint
ventures, particularly in fast-growing
emerging markets and built an attractive
portfolio in emerging markets over the past
10 years which represents 30% of its sales.
Danone has continued to pursue this
strategy and has recently signed joint
ventures with companies
15. Danone has been having problems with
some of its other joint ventures
Its joint venture with Hangzhou Wahaha
Group (1996) and Britania Company in India
(1995)
17. In the 1970s, the company aired a
television advertisement entitled “In
Soviet Georjia" in the United States over a
period of many years.
On 20 April 2009, Danone opened its first-
ever retail operation, a 300 square meter
restaurant / store / small museum, in
Barcelona, Spain
18. Following advertising campaigns for fat-free
yoghurt in Spain using the slogan "cuerpo
Danone" ("Danone body"), it has become a
slag term for a model-like, slender,
muscular body
It is promoted by the Danone Institute
International and offers a prize of
€120,000.
19. Prize Winners
2007 Jeffery.M.Friedman
2005 David J.P.Barker
2003 Ricardo Bressani
2001 Alfred Sommer And Team
1999 Leif Hallberg
1997 Vernonr.Young
21. Danone and bright setup 50-50 yoghurt joint
venture in 1992.
The joint venture underwent a stake
diversification reshuffle and went public in
2000
In 2001 Dan one acquired a 5% stake in
birth diary.
22. In 2005 danone increased its share
holding.
Next time it increased its share holding
to 20% in April 2006.
After that danone become third largest
share holder after shanghai milk group
and S.I food.
24. Respect for the environment is,
naturally, in Danone’s DNA.
It is now being Integrated into their
corporate strategy. This progressive
approach is moving Forward swiftly
today
It is based on the group’s historic
foundations and Policies
25. A competitive advantage for their
brands.
This will ensure the sustainability of
Change and the group’s long-term
success and economic performance
Co-development with external partners
and full integration of Environmental,
economic and social issues.