2. Vable’s hints and tips for
getting your content seen
Clare Brown - Topic Specialist (Law)
3. Items for discussion
● Current state of business development play
● Ways of building relationships in 2020
● Hints and Tips to ensure your content is picked up
● Some final thoughts about content
● How Vable helps law firms
● Questions from the floor
4. Business development challenges in 2020
❌ Face-to-face meet ups
❌ Breakfast round-tables
❌ Working lunches
❌ Award dinners
❌ Conference coffee/tea!
77% of lawyers say the number one
challenge to the firm’s bottom line is
difficulty in developing business.
(Thomson Reuters Acritas 2020)
5. Ways of building relationships in 2020-
Bringing people together virtually is key to
business development in 2020 (and beyond)...
● Regular 1-to-1 calls with clients
● Webinars for small groups
● Curated email newsletters on hot topics
● Client-lawyer collaborations
● International legal networks
6. But what about making contact with
potential clients?
“the majority of legal consumers start their hiring research using either a
search engine (36%) or a recommendation from a friend or family (26%). For
most, this then takes them to online review/directory sites (29%) or to the
actual firm website (19%)”
(Martindale Arvo, 2020)
7. What do people want from your website?
Your website is essential. It is a means of communicating with an unlimited
number of people - many of whom are looking for your help.
Problem Solution
❓ They need help now • Offer a free consultation or install a chatbot
❓ They are researching an issue • Provide a library of resources with FAQs
❓ They are researching a firm • Create case studies and success stories
❓ They want regular information • Offer newsletters, emails, RSS feeds
Make it easy for people to contact you. Make your calls-to-action eye
catching; be clear, be available, be accessible!
8. How does our technology work?
Extract • Expand • Enhance
9. What makes your website trackable?
● Arrangement
○ Updating list of content!
○ Easy to navigate and find desired content
○ Ordered and dated
○ Keywords, full text, categorisation
● Options
○ Location, location, location!
○ Format
● Permission
○ Are you a robot?
○ Security software
10. Positives
● Clarity
● Simplicity
● Separation
● Visibility
Negatives
● Inconsistency in article
presentation
● RSS feed only available for
some content
11.
12.
13. ● Java and scripting
● Timeliness
● Search links
Additional tips for the tech pros in your firm
14. Focus on creating the BEST content
SEO
YMLY
EAT
Algorithms
Search
Rankings
YMLY
CTR
17. How Lex Mundi/Vable helps law firms?
The COVID-19 Member
firm legal updates is a
very simple set up.
1. One filter
2. One set of sources
3. One feed
See at a glance who is
publishing what, where,
and when!