IT Trends To Watch in 2014 by Horizonwatching

Contact: Bill Chamberlin, HorizonWatching Community Leader
January 2014

Information Technology:
Trends To Watch In 2014
A HorizonWatching Community Trend Summary Report

HorizonWatching Community

About This Deliverable
 Purpose: The slides provide an overview of I.T. Technology Trends to Watch in 2014
 This is a Summary of a more detailed deck: This is a summary version in pdf format.
A more detailed version is available in Powerpoint format (includes speaker notes) at
http://www.billchamberlin.com/reports-books/
 Content: Summary information about this emerging trend is provided along with many
links to additional resources. The slides are meant to be read/studied and the links are
there for you to continue your learning. You may want to view the slides in slideshow
mode so you can easily follow the links
 Other HorizonWatching Trend Reports: Are announced/discussed on the
HorizonWatching blog
 HorizonWatching Community: For more on the HorizonWatching community please
see the HorizonWatching blog
Note: This presentation represents my thoughts and ideas….not those of my employer.
Chamberlin, http://www.billchamberlin.com/

2

Jan 2014

HorizonWatching Trend Report: I.T. Trends to Watch in 2014

- Bill

© 2014 HorizonWatching
Creative Commons Attribution License


Table of Contents
1. The New Computing Platform Is Taking Shape
2. Top IT Trends to Watch in 2014
3. Resources For Further Reading & Understanding

3

Jan 2014




Table of Contents

4

Jan 2014




Recommended reading: The World Economic Forum’s “The
Outlook on the Global Agenda 2014”
Top Global Trends

World Economic Forum: “The
Outlook on the Global agenda 2014”

1. Tension in Mideast & North Africa
2. Widening Income Gap
3. Structural Unemployment
4. Cyber Threats
5. Inaction on Climate Change
6. Diminished Confidence in Economic Policies
7. Lack of Values Leadership

8. Asia’s Expanding Middle Class
9. Growing Importance of Megacities
10. Rapid Spread of Misinformation Online

5

Jan 2014




Carlota Perez: Five Historical Waves of Economic and Social
Transformation

6

Jan 2014




The 3rd generation of computing platform, the 3rd phase of the
Internet, and the explosion of Big Data are colliding to form a perfect
storm of disruption and transformation
Phases of the
Internet

1964

1981

1994

2003

2008

2014

2020-2
Generations of
Computing
Platforms

Amount of Data
Collected and
Stored

Source: Bill Chamberlin
7

Jan 2014




IDC calls this shift “The Third Platform” and Gartner calls it “The
Nexus of Forces”
IDC: 2014 Predictions by Frank Gens
Gartner: 2013 Gartner
Symposium / Itxpo Keynote

Also see Gartner: The Nexus of Forces: Social, Mobile, Cloud
8

Jan 2014




To fully leverage this new computing platform, enterprises will require
secure systems, advanced analytics, and the Internet of Things
Requirement:
Enterprise
Security
Business
Analytics
Internet of
Things

“Identifying patterns, anticipating outcomes and proactively optimizing a response will be the
basis for competition in the future. In the next 10 years, the companies that don't have analytics
deeply embedded in their business model will most likely cease to exist.” – Gartner (link)
9

Jan 2014




When fully leveraged, this new platform will help enable a new era of
computing, called the Cognitive Computing Era
Enterprise
Security
Business
Analytics

Cognitive
Systems

Internet of
Things

The Cognitive Computing Era: Realizing IBM’s Vision of a Smarter Planet
• Instrumented – Sensors, Embedded Devices, Generating Big Data
• Interconnected – M2M Communications, Node-Node, Internet 3.0
• Intelligent – Local/Edge Processing, Distributed Analytics, Cognitive Systems

“On a Smarter Planet, those with the best analytics win” – IBM (link)
10

Jan 2014




Table of Contents

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Enterprise IT Security
Cloud Computing
Mobile Computing
Internet of Things
Big Data
Analytics
Cognitive Computing
Social Business
Digital Marketing
Software

Some of the trends on this list are more
mature in their adoption and
development than others. However,
these are the key trends that CIOs and
IT leaders will be wanting information
on during 2014….and that’s why they
are on the list.


11

Jan 2014




Enterprise IT Security Developments to Watch in 2014
1. “Target”ed Attacks.
2. CISO Role.

Study: IBM Cyber Security
Intelligence Index

3. More Complexity
4. Encryption
5. Biometrics
6. Internet of Things
7. Security Automation
8. Smarter Malware.

Gartner Webinar: Top Security
Trends and Takeaways for 2014

9. Mobile Threats
10. BYOWearables
11. Device & Location Important

12. BYOS

12

Jan 2014




Cloud Computing Developments to Watch in 2014
Study: IBM Study Reveals Businesses Using
Cloud Computing for Competitive Advantage

1. It’s Not Just About Cutting Costs

2. Cloud as a Distribution Channel
3. Rise of Cloud API Marketplaces
4. Cloud Security
5. Private – Cloudy Forecast
6. Hybrids – Sunny Forecast
CIO.Com 2014 Forecast for Cloud Computing

7. Mobile Clouds – Sunny Forecast
8. Cloud Brokerage Services
9. Public Cloud Price Wars
10. AWS Innovation Continues
11. Cloud Skills are in Demand

13

Jan 2014

“Gartner predicts continued strong growth across all public
cloud services market segments, with a CAGR of 17.4%
from 2011 through 2017. End-user spending on public
cloud services is expected to grow 18% in 2013 to $132 B
and almost $250 B by 2017, including cloud advertising.” Gartner (link)




Mobile Computing Developments to Watch in 2014
1. Mobile Apps Disrupt Enterprise SW
2. New Architecture Required

Video: The upwardly mobile enterprise:
setting the strategic agenda - IBM

3. Growth in BYO
4. BYO Management
5. Mobile Collaboration
6. Mobile SEO Marketing
7. Personal Intelligent Assistants

8. Mobile Wallets
9. Increased Need for Speed
10. Analytics Drives New Requirements
11. Mobile Security

“The explosion of mobile applications and the
tremendous rate of smartphone adoption is
revolutionizing the mobile industry. The multifaceted
mobile ecosystem continues to evolve -- reshaping
and redefining the roles and relationships of a wide
range of industry stakeholders.” – IDC (link)
14

Jan 2014


“Mobile technologies are expected to
remain one of the top three CIO priorities
through 2016, and will continue to be a
disruptive phenomenon. IT leaders must
identify the key mobile technologies that
will have the broadest impact and new
ways to exploit mobile potential.” –
Gartner (link)



Internet of Things Developments to Watch in 2014
1. From Hype to Reality

Bloomberg Article: Cisco CEO Pegs
Internet of Things as $19 Trillion Market

2. Wireless Sensors and Devices
3. Machine to Machine (M2M)

4. IOT Apps
5. Industry Partnerships
6. Big Data to get Bigger
7. Clouds Required
8. IoT Analytics
9. New Business Processes Required
10. CIOs Need to Prepare
11. Education Needed
12. Product Design

13. Wearables
14. Security & Privacy
15. IPv6 Required

15

Jan 2014

“Sized applications of the Internet of Things could
have direct economic impact of $2.7 trillion to $6.2
trillion per year in 2025.” – McKinsey (link)
“Internet-of-Things (IoT) provides the foundational
infrastructure for a smarter planet, and offers
significant growth opportunities in IT, infrastructures
and services” – IBM (link)
“By 2020, Internet of Things Will Create $1.9 Trillion
of Economic Value Add. In 2020, Over 30 B
Connected Devices Will Be In Use.” – Gartner (link)
“There will be 212 billion devices or things
connected to networks by 2020” - IDC (link)




Big Data Developments to Watch in 2014
IDC Web Conference: Big Data Predictions 2014

1. The Hype is Over

2. Big Data Grows Bigger
3. Big Data Apps
4. Hadoop Matures
5. Security/Privacy
6. Designing for Cognitive Computing
7. Big Data in Marketing
8. Chief Data Officer

Gartner Webinar: Information
20120: Beyond Big Data

IBM eBook: Understanding
Big Data

9. Data Scientists
10. Data Quality

“The Big Data technology and services market will grow at a 27% compound annual
growth rate (CAGR) to $32.4 B through 2017 - or at about six times the growth rate of the
overall information and communication technology (ICT) market.“ – IDC (link)
16

Jan 2014




Analytics Developments to Watch in 2014
1. LOB Demands Self-Service Tools

IBM Study: Analytics: A Blueprint for Value

2. Mobile Analytic Tools
3. Customer Insights
4. Predictive Analytics
5. Social Media Analytics
6. Data Visualization
7. Location Intelligence

8. Distributed “Edge” Analytics
9. R Goes Mainstream
10. Hadoop Ecosystem Matures
11. Analytic Skills
Gartner Press Release: Business
Intelligence and Analytics Predictions

“The business analytics technology and services
market is expected to experience a CAGR of
10.8% through 2017” – IDC (link)

17

Jan 2014




Cognitive Computing Developments to Watch in 2014
1.
2.
3.
4.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

Computers That Learn.
Computers That Think
Computers That Interact with Humans
Much More Research Needed
Pilots / Case Studies
This Is Not “Skynet
Cognitive API’s
IBM’s Watson Group
BYOCA (Bring Your Own Cognitive App)
Siri and Google Now
Microsoft’s Cortana Anticipated
Potential for Workplace Disruption High
Industries Will Be Transformed
Leadership Required

Video: Bending the Knowledge Curve
with IBM Watson
Press Release: IBM Forms
New Watson Group to Meet
Growing Demand for
Cognitive Innovations

Book: Smart
Machines: IBM's
Watson and the
Era of Cognitive
Computing

“The smart machine era will be the most disruptive in the history of IT.” – Gartner (link)
“Aggressive early-adopter companies can realize competitive advantage by employing smart
machines, such as cognitive systems, autonomous vehicles and mobile robots.” - Gartner(link)
18

Jan 2014




Social Business Developments to Watch in 2014
1. It’s Not Just About Marketing
2. It Transforms Business Processes
3. CEOs (& Senior Execs) Step Up To The Plate

IBM Video:
Social Business:
Transforming
the Way We
Work

4. HR Embraces Social Internally
5. Social Becomes More Visual
6. Relationship Marketing
7. Community Marketing
8. Social Analytics

IDC: 2013
Social
Business
Survey

9. Employee Advocacy Programs
10. Developers Required

“Over the next 12 months, the most sought-after business initiative companies will look to
social software to provide will be online communities, with 35% of respondents looking to
this capability” – IDC (link)
19

Jan 2014




Digital Marketing Developments to Watch in 2014
1. Digital Experience

IDC: 2014 Predictions for Chief Marketing Officers

2. Predictive Analytics
3. Influencer Marketing
4. Advocacy Marketing

5. Employees as Advocates
6. Thought Leadership Content
7. Content Marketing

Forbes: 2014 Digital Trends and Predictions

8. Mobile Marketing

9. Location-based Marketing
10. SEO Marketing
11. 1-1 Personalization
12. Digital Skill Shortages
“IDC predicts that by 2020, marketing organizations will be radically reshaped into three
organizational "systems" - content, channels, and consumption (data). The core fabric of
marketing execution will be ripped up and rewoven by data and marketing technology.” - IDC (link)
20

Jan 2014




Software Developments to Watch in 2014
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.

Innovate for the “Third Platform”
Use of APIs Accelerates
Designing For Hybrids
IoT & Embedded Systems
Integrating Front and Back Office
Secure The Enterprise!
Software Defined “Everything”
Application Containers
DevOps Adoption Accelerates
Open Trend Continues
Crowd Sourcing/Funding
Hack Days
Hadoop
HTML5 Growth
Secure Enterprise Mobile Apps
Application Performance Management:
Consumerization
Skills in Demand

21

Jan 2014


Huffington Blog Post: Software Developers Will Be the
Future Masons of the Smart City

Computer Weekly: The future of application
development (by David Mitchell Smith, Gartner)

Forbes: Roundup of Cloud Computing
and Enterprise Software Predictions for
2014



Table of Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Security
Cloud Computing
Mobile Computing
Internet of Things
Big Data
Analytics
Cognitive Computing
Social Business
Digital Marketing
Software Development

1. List of Trend and Prediction Articles
2. HorizonWatching Trend Reports
3. About HorizonWatching

22

Jan 2014




Information Technology 2014 Trend and Prediction Articles,
Reports, Blog Posts, and Press Releases
In the detail version of this report, a list of over 130 articles are provided that discuss the author’s view of 2014 trends and predictions
within the Information Technology Industry. A summary of the full list of 130 articles are provided below in this summary version. The
titles have been hotlinked, allowing you to quickly go to the article that is listed.

Retrieved From Source

Article Title

ACCA

Digital Darwinism: thriving in the face of technology change (Full PDF)

ACCA

Digital Darwinism: thriving in the face of technology change (Summary PDF)

Alliant Technology Group

Top Three IT Trends for 2014

Amdocs

2014: The Ride of Your Life

Appirio

The Coming Disruption: 2014 Technology Predictions

Aspect.com

Top B2B Tech Trends for 2014

Automic

Realtime Data And Execution Will Drive Enterprise Strategy In 2014

Avnet

Tech Trends: Top IT Trends of 2014 (video)

Avnetinc

Top IT Trends of 2014 (video)

B2BMarketing

The Top Technology Trends and Predictions for 2014

Baseline

Six Top Tech Trends to Watch in 2014

BetaNews

Ten technology predictions for 2014

BGR

Google chairman Eric Schmidt shares his predictions for 2014 (Video)

Business Insider

THE US 20: Twenty Huge Trends That Will Dominate America's Future

Business News Daily
BusinessWire

10 Tech Trends for 2014: What Awaits Small Businesses
Customers, Not Technology, Top Forrester’s Asia Pacific Technology Predictions in 2014

CFO World

Top 10 trends that will impact IT organisations in 2014

Chicago Tribune

The Top 7 Technology Trends That Will Dominate 2014

23

Jan 2014




Detailed HorizonWatching Trend Reports for each of the 10 Trends
highlighted in this report will be available for download
Available for download at:

http://www.billchamberlin.com/reports-books/

– Typically 20-30 pages (Powerpoint format)
– Available by mid-February. For the current status of the availability of the reports, see
Availability of HorizonWatching 2014 Trend Reports

Contents of the Detailed Trend Reports
1. Trends to Watch (Important developments to watch in 2014)
2. Trend Information (Market Opportunty, Growth Drivers, Adoption Challenges, Implications)
3. Quotes: What Analysts and the Media is saying about the trend
4. Lists of Websites and Resources
• Analysts
• Media
• Selected IT vendor and consultant websites and resources
• Top Trend and Prediction Articles
• Social Media Sites & Searches
• Selected Online Influencers
• Selected white papers and other websites
Note: A summary of each of the detailed reports will also available in pdf format via the
HorizonWatching account on Slideshare at http://www.slideshare.net/horizonwatching
24

Jan 2014




For more emerging trends research and content from Bill
Chamberlin, visit one of his external sites
 Personal Website: http://www.billchamberlin.com/
 Linkedin Profile = www.linkedin.com/in/whchamb/

 Wordpress Blog = Horizonwatching – Thought
Leadership
 Tumblr = HorizonWatching – Quote Blog
 Twitter = HorizonWatching – 140 Character Blog

 Slideshare = HorizonWatching - Slide Decks
 LinkedIn Group = HorizonWatching – Community Group

Note: This presentation represents my thoughts and ideas….not those of my employer (please see
the fine print!). Follow me for more technology trend information on my public blog HorizonWatching at www.billchamberlin.com. Thanks, Bill Chamberlin
25

Jan 2014



IT Trends To Watch in 2014 by Horizonwatching

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IT Trends To Watch in 2014 by Horizonwatching