Having a blog for your business can bring so many benefits when it comes to promoting your brand, building engagement and increasing traffic to your website.
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• @tallchickvic
• linkedin.com/in/victorialedwards
• victoria.edwards@floridablue.com
• victoria-edwards.com
Where you can find
me…
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When I am not working…
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OVERVIEW
• What is Search Engine Optimization?
• Why blogging is important to your business
• Things to consider when building a blog
• Tips on how to develop content
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What is Search Engine
Optimization?
Search engine optimization (SEO) is a
collection of techniques used to increase a Web
site's ranking in search engine results pages.
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What is Search Engine
Optimization?
• Not just about the search engines, but
people too!
And….
• How your website is laid out (architecture)
• The type of content you have (good quality)
• How active you are in social media
• Who is linking to your site and the amount of
good quality links
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http://searchengineland.com/seotable
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“Content marketing will move from buzzword
to mature marketing movement in 2014.
From an SEO perspective, Google will be
looking at companies that have robust
content marketing efforts as a sign that
they're the kind of business Google wants to
support.”
~Jayson DeMers, Search Engine Watch
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Why Blogging is Important to Your Business?
• Drives traffic to your website
• Aides in Search Engine Optimization (SEO)
• Position your brand as an industry leader
• Develop better customer relationships
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Why Blogging is Important to Your Business?
And….
• Can aid in lead generation
• Conversion =
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Drives Traffic to Your Website
• Multiple blog posts will increase the number of
indexed pages in search engines.
• This creates multiple entry points into your
website from search engines and other
sources.
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Aides Search Engine Optimization (SEO)
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• Website and blog will start to rank for
keywords you are wishing to target
• Your great content you produce will make
others want to link to it
• And also will be shared more in social media
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Position Your Brand as an Industry Leader
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• Content will help you develop trust with your
audience
• Will position you as a subject matter expert
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Develop Better Customer Relationships
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• Developing content to:
o Solve their problem
o Entertain your audience
o Educate your customers
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Things to Consider When Building a Blog
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• What platform will you use?
• How frequently will you be able to post?
• What keywords do you want to rank for?
• What will you write about?
• What other types of content will you create?
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What platform will you use?
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• Find one that is:
o Easy to use
o Easy to update
o Backend is SEO friendly
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What Platform will You Use?
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• Many Content Management Systems (CMS)
out there
• I use Wordpress…why?
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What platform will you use?
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• I use Wordpress because:
o It’s easy to use
o It’s easy to update
o It’s backend is SEO friendly
And
o Has many plugins to customize your site
o Easy to find troubleshooting solutions
o Easy to set up
o Can have multiple users
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WARNING!!!!
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• DO NOT USE WORDPRESS.com
• I repeat DO NOT USE WORDPRESS.com
• MUST USE Wordpress.org
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Why?
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• Website Url if you use Wordpress.com:
o Yoursite.wordpress.com
• Limited with customization of site
• Wordpress.com rarely rank for search results
• All traffic you create goes to Wordpress
• Wordress.org lets you have the software, but
it is on your domain (YourSite.com)
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How Frequently will You Be Able to Post?
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• Depends on how much time you have
• 2-3 times a week to get maximum benefit
• Don’t set it and forget it
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What Keywords Do You Want to Rank For?
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• Build out keyword list (10-20)
• Where do the people live that you’re trying to
target?
• Core keywords + location
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What Will You Write About?
• FAQ’s
• How to’s
• Quizzes
• Top trends in your industry
• Top products in your industry
• Helpful tools and resources
• Top people to follow in the industry
• Interview an expert
• Guest blogs
• Ask questions in social and report
answer
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What will You Write About?
And about a million more!!!!
• http://startbloggingonline.com/101-blog-
post-ideas-that-make-your-blog-hot/
• http://www.hubspot.com/blog-topic-
generator
• Just Google “blog ideas”
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What Other Types of Content Will You Create?
• Podcasts
• Inforgraphs/Images
• SlideShare (PowerPoint
Presentations
• Whitepapers
• eBooks
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Tips on How to Develop Content
• Create a content calendar
• Use keywords in content
• Brainstorm with others
• Recycle old content
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Create a Content Calendar
• Title of content (add location)
• Keywords (Geo-focused)
• Platform (social, web, blog, podcast…)
• Audience
• Date
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Create a Content Calendar
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Use Keywords in Content
• Place Keywords in:
o Page Titles
o Meta Description
o On Page
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Use Keywords in Content
• Make filename keyword friendly
• Add keywords in image alt parameters
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Brainstorm with Others
• Get different perspective
• Get different ideas
• Utilize your network outside your space
• Ask questions in social media
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Recycle Old Content
• No need to recreate the wheel
• Turn a blog in to a PowerPoint
• Take one idea from a blog and build it out
• Take another idea and make a inforgraphic
• Create a series
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