How to use twitter for business marketing

VIB Marketing Agency
VIB Marketing AgencySocial Media Marketing Consultant at Vibrant Internet Marketing em VIB Marketing Agency
How to Use
    Twitter for
Business Marketing
Using Twitter for Business Marketing
Common Questions People Ask When Starting on Twitter
Q. How do I see what other people are posting?
A. Not everyone on Twitter will see every tweet. Each person has a
      “stream” of tweets from people they are following as well as their
      own tweets.
Q. What kinds of things are posted on Twitter?
A. Anything and everything is posted on Twitter. The idea is to learn
      how to filter through and find the nuggets of information / links
      that make sense for your business.
Q. Why should I be using Twitter for business?
A. It’s easy to understand why it might not seem appealing. You are
      limited to 140 characters or less, there are over 60 million users
      and there are thousands of tweets per minute. It seems
      overwhelming, confusing and noisy. Here are some compelling
      reasons to use Twitter for Business.
Using Twitter for Business Marketing
1.   Create Brand Awareness
2.   Direct Traffic
3.   Hire People
4.   Research
5.   Get Breaking News
6.   Network, Partner and Build Relationships
7.   Keep in Touch with Customers
8.   Event Updates
9.   Find Prospects
Using Twitter for Business Marketing
Twitter is a powerful tool for business marketing that
  can be used in the following ways
1.   Build relationships with transparency and trust
     – Be honest, be yourself, be helpful
2. Drive potential customers to take action
     – Drive them to your website and blog for more information, to opt-in to
       your mailing list or make a purchase
     – Drive them to registration for a live event
     – Give them a discount coupon to use in your store or for your services
3. Market your brand and your business
     – Outline the value your service can bring them
4. Share your expertise (ask/answer questions)
     – Demonstrate your value by giving your followers free advice, tips,
       strategies, techniques that will lead them to follow you
Using Twitter for Business Marketing
5. Learn from experts in your field and expose yourself to new ideas
    – Be open-minded and open-hearted
6. Connect with others and watch experts with real-time chatter thread
    – Be in the know with the latest and greatest by virtually attending conferences
      and following conversation threads
7. Learn best practices in social media marketing
    – Watch, listen and learn
8. Stay current with the latest news and industry trends
    – Follow experts in your field and be the first to deliver the news to your
      community
    – Learn about breaking news by observing the top trends column on Twitter
9. Improve your search engine rankings
    – Develop and use keywords in tweets, knowing that each tweet is a new and
      fresh micro-blog post
Using Twitter for Business Marketing

   TWITTER BASICS
1. Tweeting / Micro-blogging
Twitter allows 140 characters. Best
   practice is to use no more than
   120 characters, making it easy
   for followers to re-tweet your
   posts.
Only people that are following you
   can see your tweets.
Using Twitter for Business Marketing

 TWITTER BASICS
2. Re-tweets / RTs
The more you are re-tweeted, the
   more people will see your
   @name and links. This
   increases followers, visibility
   and sends people to your
   website.
Ask for re-tweets sparingly, but
   when it’s important do ask.
   There is a 40% increase in RTs
   when asked for. The standard
   way to ask is “Pls RT.”
Using Twitter for Business Marketing
                      TWITTER BASICS
3. Direct Messages (DM)
Direct messages are private messages that you can send only to people who you
    follow and are following you back, and that only you and they can see.
How to send a direct message:
Enter “D” in the post window,
followed by a space and a Twitter
username. You do not need to add
the @ symbol, Twitter will insert it.
Example:
D @venajensen What time can you meet
to do the training?
Using Twitter for Business Marketing
     TWITTER BASICS
4. @Replies
Select Reply next to a post to
   answer a question or comment
   on a post.
An alternate method for replying is
   just to place @ before a
   person’s username
Using Twitter for Business Marketing
        TWITTER BASICS
5. #Hashtags
Hashtags (#) are used to categorize tweets
   into trending topics. It is
   an easy and organized way to follow
   conversation. (examples of
   hashtags include #quote, #todo,
   #followfriday). You can enter a
   hashtag you know or a keyword into
   the search box and you’ll get a stream
   of people talking about that hashtag
   or keyword. This is a good tool for
   finding new people to follow.
Create a hashtag simply by prefixing a
   keyword with a hash (number) symbol
   #hashtag
Using Twitter for Business Marketing
6. Lists
Twitter Lists offer a way to organize
   your followers into easily
   accessible groups. The lists are
   designed to allow you to group
   real time tweets from a specified
   list of users. You can create a list
   that groups people for any reason
   (industry leaders, for example),
   and then you can get a snapshot of
   the things those users are
   tweeting by viewing that list’s
   page. This page includes a
   complete tweet stream for
   everyone on that list.
Using Twitter for Business Marketing
7. Favorites
This feature allows you to select a small
    star icon next to a tweet, indicating
    that you like the tweet or want to save
    it to be able to look it up later. It also
    lets the poster know you liked it.
    Since your followers can see your
    Favorites, it is a way for your followers
    to learn more about your business ,
    preferences, opinions, etc.

For more Twitter basics and terms, see
    handout “Twitter Terminology.”
Using Twitter for Business Marketing
8. Time Management
Use your time on Twitter strategically to maximize the benefit from your time
    investment.
See link “The Ultimate Guide to Finding the Best Time to Tweet” to identify patterns
    that can increase the chance that your brand will be seen by the widest audience
    possible.
One of the biggest complaints I get from clients is ―”I don’t have time to do all of this.”
    Well, you’re right! You can’t spend all day, every day on Twitter. What I suggest to
    my clients is the 3x15 formula. Very simply, 3 times per day at 15 minutes each.
I’ve put together a handy-dandy “Twitter Success Plan and Checklist” to help you
    manage your time on Twitter. See handout “Twitter Success Plan and Checklist.”
Using Twitter for Business
                                Marketing
                                FINAL THOUGHTS
Twitter is just one tool in your marketing strategy. Make Twitter work for you, not the
   other way around.
With practice and persistence, Twitter will become a valuable tool in your overall
   marketing strategy. Consistently using the strategies and tools presented here will
   help you created a branded social media presence for your company, product or
   service and allow you to attract new clients, customers and partners.
Remember, even though Twitter is such a simple concept, it is one of the most
   powerful connection and conversation tools available to business owners. Do not
   underestimate the power of words and the speed with which information and
   inspiration spreads these days.
Be mindful of your message. Bring value to your community, and you will be
   successful in creating a powerful brand PRESENCE, extending your REACH,
   increasing your VISIBILITY, growing your IMPACT while establishing your
   CREDIBILITY and EXPERTISE.
Using Twitter for Business
              Marketing
         FINAL THOUGHTS


Make Twitter work for you, not
 the other way around.
Using Twitter for Business
                Marketing

With practice and
 persistence, Twitter will
 become a valuable tool in
 your overall marketing
 strategy.
Using Twitter for Business
                  Marketing

Remember, even though Twitter is
 such a simple concept, it is one of the
 most powerful connection and
 conversation tools available to
 business owners.
Using Twitter for Business
                  Marketing

Bring value to your community, and
 you will be successful in creating a
 powerful brand PRESENCE,
 extending your REACH, increasing
 your VISIBILITY, growing your
 IMPACT while establishing your
 CREDIBILITY and EXPERTISE.
1 de 18

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The Role of Patterns in the Era of Large Language ModelsThe Role of Patterns in the Era of Large Language Models
The Role of Patterns in the Era of Large Language Models
Yunyao Li91 visualizações

How to use twitter for business marketing

  • 1. How to Use Twitter for Business Marketing
  • 2. Using Twitter for Business Marketing Common Questions People Ask When Starting on Twitter Q. How do I see what other people are posting? A. Not everyone on Twitter will see every tweet. Each person has a “stream” of tweets from people they are following as well as their own tweets. Q. What kinds of things are posted on Twitter? A. Anything and everything is posted on Twitter. The idea is to learn how to filter through and find the nuggets of information / links that make sense for your business. Q. Why should I be using Twitter for business? A. It’s easy to understand why it might not seem appealing. You are limited to 140 characters or less, there are over 60 million users and there are thousands of tweets per minute. It seems overwhelming, confusing and noisy. Here are some compelling reasons to use Twitter for Business.
  • 3. Using Twitter for Business Marketing 1. Create Brand Awareness 2. Direct Traffic 3. Hire People 4. Research 5. Get Breaking News 6. Network, Partner and Build Relationships 7. Keep in Touch with Customers 8. Event Updates 9. Find Prospects
  • 4. Using Twitter for Business Marketing Twitter is a powerful tool for business marketing that can be used in the following ways 1. Build relationships with transparency and trust – Be honest, be yourself, be helpful 2. Drive potential customers to take action – Drive them to your website and blog for more information, to opt-in to your mailing list or make a purchase – Drive them to registration for a live event – Give them a discount coupon to use in your store or for your services 3. Market your brand and your business – Outline the value your service can bring them 4. Share your expertise (ask/answer questions) – Demonstrate your value by giving your followers free advice, tips, strategies, techniques that will lead them to follow you
  • 5. Using Twitter for Business Marketing 5. Learn from experts in your field and expose yourself to new ideas – Be open-minded and open-hearted 6. Connect with others and watch experts with real-time chatter thread – Be in the know with the latest and greatest by virtually attending conferences and following conversation threads 7. Learn best practices in social media marketing – Watch, listen and learn 8. Stay current with the latest news and industry trends – Follow experts in your field and be the first to deliver the news to your community – Learn about breaking news by observing the top trends column on Twitter 9. Improve your search engine rankings – Develop and use keywords in tweets, knowing that each tweet is a new and fresh micro-blog post
  • 6. Using Twitter for Business Marketing TWITTER BASICS 1. Tweeting / Micro-blogging Twitter allows 140 characters. Best practice is to use no more than 120 characters, making it easy for followers to re-tweet your posts. Only people that are following you can see your tweets.
  • 7. Using Twitter for Business Marketing TWITTER BASICS 2. Re-tweets / RTs The more you are re-tweeted, the more people will see your @name and links. This increases followers, visibility and sends people to your website. Ask for re-tweets sparingly, but when it’s important do ask. There is a 40% increase in RTs when asked for. The standard way to ask is “Pls RT.”
  • 8. Using Twitter for Business Marketing TWITTER BASICS 3. Direct Messages (DM) Direct messages are private messages that you can send only to people who you follow and are following you back, and that only you and they can see. How to send a direct message: Enter “D” in the post window, followed by a space and a Twitter username. You do not need to add the @ symbol, Twitter will insert it. Example: D @venajensen What time can you meet to do the training?
  • 9. Using Twitter for Business Marketing TWITTER BASICS 4. @Replies Select Reply next to a post to answer a question or comment on a post. An alternate method for replying is just to place @ before a person’s username
  • 10. Using Twitter for Business Marketing TWITTER BASICS 5. #Hashtags Hashtags (#) are used to categorize tweets into trending topics. It is an easy and organized way to follow conversation. (examples of hashtags include #quote, #todo, #followfriday). You can enter a hashtag you know or a keyword into the search box and you’ll get a stream of people talking about that hashtag or keyword. This is a good tool for finding new people to follow. Create a hashtag simply by prefixing a keyword with a hash (number) symbol #hashtag
  • 11. Using Twitter for Business Marketing 6. Lists Twitter Lists offer a way to organize your followers into easily accessible groups. The lists are designed to allow you to group real time tweets from a specified list of users. You can create a list that groups people for any reason (industry leaders, for example), and then you can get a snapshot of the things those users are tweeting by viewing that list’s page. This page includes a complete tweet stream for everyone on that list.
  • 12. Using Twitter for Business Marketing 7. Favorites This feature allows you to select a small star icon next to a tweet, indicating that you like the tweet or want to save it to be able to look it up later. It also lets the poster know you liked it. Since your followers can see your Favorites, it is a way for your followers to learn more about your business , preferences, opinions, etc. For more Twitter basics and terms, see handout “Twitter Terminology.”
  • 13. Using Twitter for Business Marketing 8. Time Management Use your time on Twitter strategically to maximize the benefit from your time investment. See link “The Ultimate Guide to Finding the Best Time to Tweet” to identify patterns that can increase the chance that your brand will be seen by the widest audience possible. One of the biggest complaints I get from clients is ―”I don’t have time to do all of this.” Well, you’re right! You can’t spend all day, every day on Twitter. What I suggest to my clients is the 3x15 formula. Very simply, 3 times per day at 15 minutes each. I’ve put together a handy-dandy “Twitter Success Plan and Checklist” to help you manage your time on Twitter. See handout “Twitter Success Plan and Checklist.”
  • 14. Using Twitter for Business Marketing FINAL THOUGHTS Twitter is just one tool in your marketing strategy. Make Twitter work for you, not the other way around. With practice and persistence, Twitter will become a valuable tool in your overall marketing strategy. Consistently using the strategies and tools presented here will help you created a branded social media presence for your company, product or service and allow you to attract new clients, customers and partners. Remember, even though Twitter is such a simple concept, it is one of the most powerful connection and conversation tools available to business owners. Do not underestimate the power of words and the speed with which information and inspiration spreads these days. Be mindful of your message. Bring value to your community, and you will be successful in creating a powerful brand PRESENCE, extending your REACH, increasing your VISIBILITY, growing your IMPACT while establishing your CREDIBILITY and EXPERTISE.
  • 15. Using Twitter for Business Marketing FINAL THOUGHTS Make Twitter work for you, not the other way around.
  • 16. Using Twitter for Business Marketing With practice and persistence, Twitter will become a valuable tool in your overall marketing strategy.
  • 17. Using Twitter for Business Marketing Remember, even though Twitter is such a simple concept, it is one of the most powerful connection and conversation tools available to business owners.
  • 18. Using Twitter for Business Marketing Bring value to your community, and you will be successful in creating a powerful brand PRESENCE, extending your REACH, increasing your VISIBILITY, growing your IMPACT while establishing your CREDIBILITY and EXPERTISE.

Notas do Editor

  1. Twitter is just one tool in your marketing strategy. Make Twitter work for you, not the other way around.
  2.  With practice and persistence, Twitter will become a valuable tool in your overall marketing strategy. Consistently using the strategies and tools presented here will help you created a branded social media presence for your company, product or service and allow you to attract new clients, customers and partners.
  3.  Remember, even though Twitter is such a simple concept, it is one of the most powerful connection and conversation tools available to business owners. Do not underestimate the power of words and the speed with which information and inspiration spreads these days.
  4.  Be mindful of your message. Bring value to your community, and you will be successful in creating a powerful brand PRESENCE, extending your REACH, increasing your VISIBILITY, growing your IMPACT while establishing your CREDIBILITY and EXPERTISE.