Apresentation of 1st Quarter 2009 Results

2. RESULTS
1Q09
Vivo Participações
S.A.
May 08, 2009.

3. HIGHLIGHTS – Brazilian Corporate Law
R$ billion
1Q09 1Q08* Δ%
Net Service Revenue 3.7 3.0 21.4%
Expenses (2.8) (2.4) 18.8%
Ebitda 1.2 1.0 25.2%
Ebitda Margin 29.9% 28.9% 1.0 p.p.
Ebit 0.4 0.3 34.5%
Net Results – R$ million 123.5 97.6 26.5%
*Excluding Telemig.

4. HIGHLIGHTS - Combined
R$ billion
1Q09 1Q08* Δ%
Net Service Revenue 3.7 3.3 9.6%
Expenses (2.8) (2.6) 7.6%
Ebitda 1.2 1.1 13.0%
Ebitda Margin 29.9% 28.9% 1.0 p.p.
Ebit 0.4 0.3 16.0%
*Excluding the extraordinary effects of recovery of ICMS tax occurred in Telemig in 1Q08.

5. OPERATION IN
THE NORTHEASTthan 440
More
thousand customers
until the end of 1Q09
Beggining of Customers Municipalities
operations covered
Ceará Oct/15/08 171.8 20
Pernambuco Oct/16/08 224.4 20
Paraíba Feb/05/09 24.1 7
Alagoas Feb/06/09 12.9 4
Rio Grande do Norte Mar/19/09 6.7 6
Piauí Apr/16/09 2

6. AGENDA
Operational Performance
Financial Performance

7. AGENDA
Operational Performance

8. COMMERCIAL Nationwide market leader
PERFORMANCE Market Share: 29.7% in Brazil
thousand Revenue Share**: 33%
CUSTOMERS GSM + WCDMA: 73.1% of our customer base
Recharge Volume in R$: +19% YoY
+ 7,332
+ 696
44,945 45,641
38,309
Pre Paid
Post Paid
* Combined with Telemig. **Estimated.

9. SAC Blended
+ 10.2%
+ 31.1%
97
88
74
Improved customer mix
Exchange devaluation
*Combined with Telemig.

10. ARPU TREND
- 8.5%
- 7.2%
MAIN CAMPAIGNS 29.5 29.1
27.0
* Combined with Telemig.

11. MOU AND TRAFFIC TRENDS
MOU VOICE TRAFFIC
Million of minutes
- 0.3% + 18.6%
- 9.4% - 6.1%
85
11,107
77 77 10,427
8,792
Outgoing Outgoing
Incoming Incoming
* Combined with Telemig.

12. AGENDA
Financial Performance
Desempenho Financeiro

13. NET SERVICE Data + VAS Revenue
REVENUE 12.1% of Net Service Revenue
29% YoY growth
R$ million
+ 9.6%
- 3.1%
3,789
3,670 + 29.0%
3,347
+ 16.6%
443
379
343
Others Network usage WAP + Internet 3G + E-mailing
Data and VAS Access and usage Others SMS + MMS
* Combined with Telemig.

14. OPERATING
EXPENSES**
R$ million
* Combined with Telemig. **Excluding depreciation.

15. EBITDA AND MARGIN
R$ million
BALANCE BETWEEN SALES
AND PROFITABILITY
Revenue YoY 9.6%
+ 1.0 p.p.
Costs YoY 7.6%
Ebitda YoY 13.0%
*Combined with Telemig and excluding the extraordinary effects of recovery of ICMS tax occurred in Telemig in 1Q08.

16. CASH FLOW
AND EBIT
R$ million
CASH FLOW EBIT
*Combined with Telemig and excluding the extraordinary effects of recovery of ICMS tax occurred in Telemig in 1Q08.

17. NET RESULTS
R$ million
* Brazilian Corporate Law.

18. FINANCIAL RESULTS,
GROSS DEBT AND NET DEBT
R$ million
FINANCIAL RESULTS** GROSS DEBT NET DEBT
+ 55.2%
- 3.6%
+ 150.3%
8,003.1 7,713.1 + 5.2%
55% 55%
4,969.5
35% 45% 45%
*Combined with Telemig. **Excluding the extraordinary effects of recovery of ICMS tax occurred in Telemig in 1Q08.

19. CAPEX
R$ million
% Capex/Net Revenue
1,319.8
MAIN
INVESTMENTS
541.3
Increase GSM
network capacity 268.8
Increase WCDMA
(3G) coverage R$ million 1Q08* 4Q08 1Q09
Network 138.4 978.4 375.9
Technology 42.6 109.8 53.7
Licenses - 74.8 -
Others 87.8 156.8 111.7
* Combined with Telemig.

21. DISCLAIMER
This presentation may contain forward-looking
statements concerning future prospects and objectives
regarding growth of the subscriber base, a breakdown of
the various services to be offered and their respective
results. The exclusive purpose of such statements is to
indicate how we intend to expand our business and they
should therefore not be regarded as guarantees of future
performance.
Our actual results may differ materially from those
contained in such forward-looking statements, due to a
variety of factors, including Brazilian political and
economic factors, the development of competitive
technologies, access to the capital required to achieve
those results, and the emergence of strong competition
in the markets in which we operate.