3. INTRODUCTION -
ASUSTek Computer Inc. is an Taiwan based
MNC.
AUSU IS AN multinational computer hardware
and consumer electronics company.
Founded in 1989 in Tapie.
Founded by T.H. Tung, Ted Hsu, Wayne Hsieh
and M.T. Liao. 3
4. INTRODUCTION CONT.-
ASUS comes from the last four letters of Pegasus.
Promise- In search of incredible.
4th largest PC seller in the world
cap of $6.14 Billion as in 2022.
More than 400 service partners around the 32 countries.
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6. Marketing Mix-
Product Strategy-
Cover all the market segments.
Consistently launch new innovative products.
Along with the central or core line of products it also provides a
supporting line of items to cover customer segment.
Diverse product line diminishes the danger of product failure.
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7. Pricing Strategy:-
Effective penetration estimation .
Asus focuses on aggressive pricing to compete with
other competitor brands.
There is more focus on Features and Innovation than pricing.
Asus also offers a product blend pricing technique in which it
offers its supporting line items at a cheaper price.
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8. Distribution Strategy:-
2 way working.
Asus sell its own products to users directly through Asus stores.
Secondly through third party purchases.
Large network of retailer and distributer.
Network all across the country .
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9. PROMOTION STRATEGY -
Focuses on age segmentation i.e. youngster, working professional .
Rational approach strategy i.e. relies on their quality for sales.
New product launching through social media i.e. videos , posts ,
promotion.
Flyers and banner advertisement in their store rooms. 9
10. Cont.-
Pitching their products on e-business sites.
National level events.
Sales promotion i.e. discount , special offer etc.
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