The document discusses three myths about creativity and entrepreneurship.
1) The myth that creativity always leads to innovation and profit is debunked by the example of Crest toothpaste, which launched many new products that were not successful.
2) The myth that more creative ads equal more profits is debunked, as studies show ads are often filtered out by brains and not trusted.
3) The myth that money always wins over creativity is debunked using the example of how Steve Jobs' creative iPod captured the market from Sony's Walkman, despite a lower budget. The key is using creativity to solve important problems for consumers.
18. 1. Highest market share in US
2.Well known for it Cavity
Prevention Formula since 1955
3. Made one of the greatest
mistakes in history, which is
launching…
19. products
•Crest Maximum Strength Sensitivity Original Formula
•Soothing Whitening Paste.
•Crest Tartar Control Whitening Plus
•Scope Cool Peppermint Liquid Gel.
•Crest Baking Soda Peroxide Whitening
•with Tartar Protection.
•Crest Dentist Choice
•BLABLABLABLABLA
25. Our brains adapt to
this kind of situation
by filtering out all the
unnecessary
information
26. Our brains adapt to
this kind of situation
by filtering out all the
unnecessary
information
Ads ranked as the most filtered
objects, which is why Ads is now
being regarded as the most
untrusted media
36. Why creative Ads doesn’t work on Young Company:
1. Expensive
2. A lot of people talking about your Ads
doesn’t mean that your sales will go up
3. There’s a cheaper way to build
publicity
44. Because he uses his creativity to
create something that matters
Even though there are a lot of MP3
Players, but there was none that could
surpassed the capacity of iPod
45. how to use creativity to
start up your business?