3. Type of customer
• Customer looking for a 5* hotel in Cannes, in
south of France
• Perfect situation in the city, on “La Croisette” in
front of the beach
• Customer looking for a luxurious services
• Customer looking for leisure
• Customer can also looking for corporate meetings
4. Research hotel on internet
• Customer goes on internet and research: “hotel 5*
in Cannes”
• The first link that customer found is
www.booking.com and www.hotels.com (OTA)
• JW Marriott hotel arrives in the 4th and 2nd place
5. Hotel’s information
• 5* hotel
• Cannes – Croisette
• Comments of the hotel on OTAs are good and he
has a high score of like
• Choice type of rooms
• High budget
7. Conclusion
Use OTAs to fit a journey is the easier way to book an
hotel and get some exclusive promotions.
Nowadays it is the most common way for booking on
Internet.
