International Corruption Prevention: Awareness Raising Campaigns and Public Education
The document discusses corruption prevention through awareness raising campaigns and public education. It outlines the six pillars of anti-corruption efforts, with social prevention (awareness raising) being a key pillar. The UN Convention against Corruption (UNCAC) promotes a shared responsibility for corruption prevention across all sectors of society. UNODC's "Your NO Counts" campaign aims to increase awareness of corruption's negative impacts and promote the UNCAC through advocacy, media engagement, and educational resources. The campaign encourages people worldwide to take a stand against corruption.
2. 6 Pillars of Anti-Corruption Efforts
• Institution Building
• Situational Prevention
• Social Prevention (Awareness Raising)
• Enforcement
• Evaluation and Monitoring
• International Legal Cooperation
3. Importance of Corruption Prevention, Education &
Awareness Raising
• UNCAC devotes Chapter 2 to prevention in private and public
sectors.
• Articles 5-14 focus on implementing specific measures and
requirements to prevent and fight corruption.
• UNCAC Article 61 stresses the importance of promoting and
sharing good practices in corruption prevention.
Corruption prevention is an
integral part of crime prevention policies.
4. Prevention: A Shared Responsibility
UNCAC also promotes that a culture of integrity and corruption
prevention are shared responsibilities for all sectors of society,
including:
– the corporate community
– civil society
– media
– members of parliaments
– scientific and educational institutions
5. How Does Corruption Prevention, Education &
Awareness Raising Work?
1. Agenda-setting:
• Puts the issue at the top of the government’s, media’s and
public’s agenda.
• The more people are exposed to information about corruption
from a variety of sources, the more importance they place on it.
• Puts pressure on states reluctant to ratify or enact UNCAC.
The pressure of public opinion will
get policy-makers to act on an issue.
6. How Does Corruption Prevention, Education &
Awareness Raising Work?
2. Create a culture of integrity (long-term):
• Bring together all important parties in the fight against corruption
(e.g. government, civil society, media, public).
• Educate about integrity and what to expect from elected officials
civil servants, etc.
• Stimulate societies to move from a culture of acceptance of
corruption to one of rejection of corruption.
• Promote access to information (e.g. through transparency
portals or e-government utilities).
7. UNODC’s International Anti-Corruption Campaign:
Your NO Counts
Objectives:
• Increase awareness of corruption and its extraordinarily
negative impact on individuals and society.
• Promote the United Nations Convention against Corruption.
• Promote the observance of the International Anti-Corruption Day
(9 December).
8. Slogan and branding
• The slogan encourages people around the world to take a stand
against corruption.
• Each ‘no’ to corruption counts and makes a difference in fighting
this crime.
9. Your NO Counts 2009
• Joint global campaign with UNDP
• Focuses on how corruption:
– Hinders achievement of MDGs
– Undermines democracy and rule of law
– Distorts free markets
– Erodes quality of life
– Drives fragile countries towards state
failure
• “Call to Action Matrix”:
– Provides practical advice for fighting
corruption by government officials,
private sector, civil society, etc.
10. You can become part of the campaign by:
• Organizing activities around the world to mark 9 December
• Publishing the campaign banner on websites
• Using the “Your NO Counts” logo on publications & at events
• Creating a link to the campaign website:
www.yournocounts.org
• Sending a message to your networks about the campaign and
the UNCAC
• Joining the campaign’s social networking groups/cause and
inviting your employees to do so
11. Future campaign products:
• Advocacy Guide
• Media models, training curricula and guidelines for journalists
• Teacher/professional training curricula and ethics/anti-corruption
school and university lesson plans
• Incorporating ethical values in continuous education and school
management, for example, by means of special days and
competitions
• Children’s campaigns, including websites, cartoons, anti-
corruption essay or art competitions, clubs and other school
programs
• online tools for social networking websites (Facebook, Twitter,
Flickr)