Here is my startup project about "Organic Food", that I dealt with during my MBA.
It is a really good draft for the ones who will prepare a presentation of his/her startup.
It includes all the steps and titles to present a startup idea.
2. Overview the Business
ORGANICFOODRETAILING
It’s always better when it’sorganic
Organik Dünyam
The aim of this project is to provide organic products to urban
population online.
Customers find organic products expensive and there is no
easy and safe way to reach organic products.
We are trying to make a portal, which destroys high priced
image on organic products.
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9
WWW.DESIGNDISTRICT.COM
Customer Analysis
ABC
D
E
F
G
Enlightened
Environmentalists
Who are concernedabout
environmentalissues
TrueBelievers
Who wants tokeepan
healthybody
StrappedSeekers
Who aspiresto the new
idea of trying newproduct
ResistantNon-believers
Theyare the least interested in
organic products, no desire totry
newproducts.
StrugglingSwitchers
Who eats healthier tostay
in good shapeand also
are concerned by their
budget
HealthyRealists
Who caresabout slim andfit
body and stayhealthy
Indifferent
Traditionalists
Who are not concernedby
organic products
Market Segmentations
Organik Dünyam
Source:Perreau, Fanny.(2014).‘The 7 shoppersegments of organicproducts’, Retrieved March 28, 2016 from http://theconsumerfactor.com/en/7-shopper-segments-organic-products/
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5
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Market Size and Growth
Turkeymaintains amarket sizefor organic packagedfood and beverages
of US$97.9mnin 2015, which is 0.3%of global category sales.Thisis
making it the 23rd largest market in the worldby value
Turkeyexports organic foods to 32 different countries, which are very
important for our economies and for the enlarging of our marketsize.
Thesecountries are European countries, North European countries,
USA,Canada,andJapan.
Starting from a low base, Turkey will experience strong forecast growth
of sales of organic packaged food and beverages, at 12.9% from 2015–
2020.
Percapita spending on organic packagedfood and beverages in Turkeyis US$1.3,which ranks asthe
33rd largest spending per capita in the world.
North European
Countries
Japan
Canada
USA
EuropeanCountries
Source:http://www.globalorganictrade.com/country/turkey
Organik Dünyam
9. What makes us different?
ORGANICFOODRETAILING
It’s always better when it’sorganic
Organik Dünyam
- We will be the only bridge between Supplier and
Customer
- We will not produce anything
- We will destroy the high price image of organic
products.
- We will be on website and mobile application.
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3
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SWOT Analysis
S w
T O
Weakness
1. Certifications
2. High PricedImage
3. Lackof Confidence
Opportunity
1. Dominating themarket
2. Growing up the agriculture
system
Strength
1. High quality products
2. Healthyconditions
3. Asteady bridge
between farmerand
consumer
Threat
1. WeatherConditions
2. PoliticalConditions
3. HighTaxes
Organik Dünyam
Alook at our internal and external strengths and weaknesses
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The Marketing Mix
• Integrated Marketing
• Content Marketing
• GerillaMarketing
• BuzzMarketing
• Event Marketing
• Technology use(AR-Photo)
• Margin cost isvaried
• Margin cost is averagely%58
• Discount
• Lessprofit morevolume
• Payableby bitcoins
• Greenpackages
• No plasticbags
• Products will be packagedin
different kilograms like 200g,1kg.
like in supermarkets
• Freshand organicfood
Product Price
PromotionPlace
• Online sales
• Products will be brought from
villages.AhmetAmca,AyşeTeyze
• Warehouse
• Shippingdelivery the sameday.
Organik Dünyam
