This document provides tips and best practices for making a website friendly to search engines, including optimizing images, flash, audio, and video content so it is properly indexed and understood. Key recommendations include adding alt text to images, using HTML5 for navigation instead of image maps, transcribing audio and adding metadata to videos to provide context, and using XML sitemaps and media RSS feeds to thoroughly expose multimedia content to search engines.

1. CREATING A SEARCH ENGINE FRIENDLY WEBSITE Jordan Kasteler

2. Jordan Kasteler a.ka. Utah SEO Pro www.JordanKasteler.com www.SearchAndSocial.com

3. www.SearchAndSocial.com MULTIMEDIA

6. www.SearchAndSocial.com IMAGE MAPS One big image map: <map name=“map&quot;> <area shape=&quot;rect&quot; coords=&quot;128,132,241,179&quot; href=&quot;http://www.domain.com&quot;> </map> ALTERNATIVE: CSS/HTML navigation

7. www.SearchAndSocial.com IMAGES

17. www.SearchAndSocial.com VIDEO KEYWORD RESEARCH

18. www.SearchAndSocial.com VIDEO SPEECH RECOGNITION

21. www.SearchAndSocial.com MEDIA RSS (MRSS) http://www.reelseo.com/how-to-create-mrss/ http://search.yahoo.com/mrss/ <rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”> <channel> <title>ReelSEO Video News</title> <link>http://www.reelseo.com/examples/mrss/</link> <description>The ReelSEO Video News Archive</description> <item> <title>MRRS Example Video</title> <link>http://www.reelseo.com/examples/mrss/example.html</link> <description>The example landing page for this MRSS item</description> <guid isPermaLink=”false”>http://www.reelseo.com/examples/mrss/example.html</guid> <media:content url=”http://www.reelseo.com/examples/mrss /example.avi” fileSize=”405321″ type=”video/x-msvideo” height=”240″ width=”320″ duration=”120″ medium=”video” isDefault=”true”> <media:title>The ReelSEO MRSS example video</media:title> <media:description>Check out the 120 seconds of fast-paced MRSS fun with ReelSEO.</media:description> <media:thumbnail url=”http://www.reelseo.com/examples/mrss/example.png” height=”120″ width=”160″/> </media:content></item> </channel> </rss>

22. www.SearchAndSocial.com RESOURCES http://www.blinkx.com http://searchenginewatch.com/showPage.html?page=2156251 http://www.id3.org/Introduction http://www.text-mp3.com/Products/text-to-mp3.htm http://castingwords.com/ http://searchengineland.com/080710-163010.php http://video.google.com/support/bin/answer.py?hl=en&answer=26577 http://www.reelseo.com/submit-videos-rss-mrss/ http://video.google.com/support/bin/answer.py?answer=27738 http://web2.econsultant.com/videos-hosting-sharing-searching-services.html http://www.lightreading.com/document.asp?doc_id=112147 http://www.reelseo.com/add-infile-metadata-video-files/

23. www.SearchAndSocial.com THANK YOU JordanKasteler.com