Pubcon 2015 content marketing presentation on how to promote your content.

1. Push Your Content to the Next Level
@JordanKasteler

2. Lead Generation
Overview
• Creating vs Promoting Content
• Sharing Success
• Promotion Don’ts
• Promotion Do’s
• Content Measurement

3. Lead Generation
Time Spent Sharing

4. Lead Generation
Top Shared Post

5. Lead Generation
Top Shared Posts

6. Lead Generation
Top Shared Post
•45,000+ unique pageviews

7. Lead Generation
Post Promotion - Pulse
2k visits

8. Lead Generation
Sharing & Traffic Correlation

9. Lead Generation
Promotion Don’ts
• Don’t Spam. Use tactics sparingly.
• Don’t share if you don’t feel good about your content. If it isn’t good enough. Make it better or
don’t share it.

10. Lead Generation
Link Sharing Sites

11. Lead Generation
Niche Link Sharing Sites

12. Lead Generation
Visual Sharing Sites

13. Lead Generation
Social Groups

14. Lead Generation
Indicate Authorship

15. Lead Generation
Niche Forums

16. Lead Generation
Syndication Sites

17. Lead Generation
Paid Syndication Sites

18. Lead Generation
Make It Easy to Share & Link

19. Lead Generation
Link to Past Content

20. Lead Generation
Get Employees to Share

21. Lead Generation
Email Others

22. Lead Generation
Sharing Timing

23. Lead Generation
Resharing

24. Lead Generation
Support Sharers

25. Lead Generation
Support Sharers

26. Lead Generation
Support Comments

27. Lead Generation
Cross Promote

28. Lead Generation
Email Signature

29. Lead Generation
Measuring ROI

30. Questions?
@JordanKasteler