3. INTRODUCING YOU
TO THE LARGEST
VIDEO MAKING CROWD
IN THE WORLD.
SPECIALIZING IN THE
PRODUCTION OF ADS,
VIRALS AND ENGAGING
VIDEOS FOR BRANDS,
PUBLISHERS AND
BROADCASTERS.
4. WHY USERFARM > UNIQUENESS
Userfarm is the main video crowdsourcing player in Europe offering a unique proposition
1. VIDEOMAKERS’ NETWORK
• International presence
• Full knowledge of their skills
• Clusters of professional videomakers in each country
2. CONTRIBUTION PLATFORM
• Multilanguage platform (5 languages)
• Branded video-factory
• Facebook app
3. ENGAGEMENT PROCESS
• Crowdsourcing and curated crowdsourcing for guaranteed results
• Early bird from ateam and pros
• Local connections with art and video schools
4. RESOURCES
• Local management team in 5 countries (ita, uk, spa, fra, ger)
• Creative, account, legal and pr support for the entire process
6. VIDEOMAKERS’ NETWORK › TALENT RECOGNITION
We have a deep knowledge of our community of videomakers, their skills, devices, locations,
availabilities.
On the basis of their profile and their past contributions we classify each UF member in the
following categories:
QUALITY AND RELIABILITY
- Video Amateur: users with little experience and/or new users of the platform
- Videomaker: active users with a complete profile and several contributions
- Pro: subset of videomakers chosen for their quality and skills
- A Team: subset of pro videomakers available for special assignments
SKILLS AND TALENTS
- Advertising: 20% of videomakers prefer to work on TV ad, virals, promotional video
- Fiction: 30% of videomakers prefer to work on short movies, web series,
- Animation: 15% of videomakers prefer to work on animation and computer graphics
- Video Art: 10% of videomakers prefer to work on video clips and digital art movies
- Real Life: 25% of videomakers prefer to work on documentaries, news, reportage
7. USERFARM PLATFORM > A STATE OF THE ART TECHNOLOGY
UserFarm.com is an innovative
web platform for video content
crowdsourcing, available in 5
different languages
English
French
Spanish
Italian
German
Videomakers from all over the
world register, participate and
create videos for brands,
publishers, broadcasters and
get rewarded for their
contribution.
8. USERFARM PLATFORM › BRANDED VIDEOFACTORIES
An alternative option for our client is the choice of having a fully branded video factory
Personalised branding Custom URL address
Dedicated back end for moderation / statistics Optional iPhone and Facebook apps
Ability to open new projects and set prizes Projects also promoted via Userfarm platform
FAO ENDING HUNGER REPUBBLICA – REPORTER PROJECT
9. USERFARM PLATFORM › SOCIAL MEDIA CONNECTION
Userfarm enables videomakers to register and login using their Facebook, Twitter and G+ account,
thus being able to share their content and activities with all their friends.
Morevoer, Userfarm has developed a proprietary Facebook application that give the possibility to
synchronize any project with the brand’s fan page, thus enabling fans to participate to the
contests and vote/select the winner, improving their engagement and activation rate.
10. USERFARM RESOURCES › LOCAL SUPPORT IN 5 COUNTRIES
Userfarm team is present in 5 countries (Italy, Uk, France, Spain, Germany) ensuring the
following direct support to its local clients:
- Account management and reporting
- Moderation of content and community management
- Direct connection with Pro videomakers and Video Schools
- Local digital PR, buzzing and social media marketing
Moreover Userfarm guarantees the following support from its HQ:
- Legal clearance of rights and competition regulatory in each country
- Creative support from internal TV and Advertising copywriters
- Project management and technical support for any developed site
- Digital PR targeting consumer and marketing to give constant visibility to the project
No other crowdsourcing player can give such a full support to its clients.
11. USERFARM PROCESS > STANDARD MODEL
DISTRIBUTION
Our accounts and The call goes live Videomakers Selection is made Video are
contest specialists for all videomakers upload their content, by client, a jury or distributed on
support the client (or a cluster of get feedback from the viewers through line, through
in defining and them, eg locals) in the client, Userfarm voting and viewing. Client’s properties
writing the most a open or hidden and the other Rewards can be and video networks,
manner (where participants. prize (one big) or or offline in
efficient and
content is visible contribution television, events,
compelling brief
only to the client). based (many small). festivals, theatres.
Digital PR and Social Media Digital PR and Full Scale
Buzzing Participants share Buzzing Distribution
their video in order to
get visibility & votes.
12. USERFARM PROCESS › MORE OPTIONS
Idea scouting to select a scripted format before assigning the final shooting
Facebook app to let fans of a brand contribute, vote and select the winners
Professional Kick-off to pre-populate the projects with high quality contributions
Private Call to engage a specific subset of videomakers and keep contribution secret
Local connections with filmmaking and creative schools in all major countries
13. WHY USERFARM > KEY BENEFITS
Userfarm has a consolidated experience with top clients on more than 200 projects
1. UNLIMITED CREATIVITY
Our network of videomakers provides original ideas from which clients can choose the best
2. HIGH QUALITY VIDEO
Whether it is one TV ad or many virals, userfarm provides has the right model to maximize the results
3. FAST RESULTS
Opening a call and receiving videos is very fast: 2 weeks x 55 videos for the Allain Afflelou video contest
4. VISIBILITY AND ENGAGEMENT
Userfarm calls generate visibility (earned media) through social sharing and digital pr, as well as new
fans and engagement on client’s existing fan pages
5. LOW PRICE
By engaging our videomakers the price is on average 50% lower than any other production model
6. FULL SUPPORT
Userfarm international team provides a full support, from creativity to contest and community
management, from legal and rights management to digital pr and video distribution
15. TV ADVERTISING > ALAIN AFFLELOU
Description: produce a Tv ad to be aired
Title: Shoot the TV ad on Tele 5 (Spain) during the finals of
Client: Alain Afflelou Roland Garros Tennis competition
Year: 2012
Request: TV ads Results:
Duration: 2 weeks 55 pre-selected contributions
5 finalists (selected by the client)
1 winner (on air during the final)
16. VIDEO FACTORY > REPUBBLICA > REPORTER
Description: Reporter is the journalistic
Title: Reporter crowdsourcing project of Repubblica.it: It
Client: Repubblica enables users to upload multimedia works
Year: 2012 (pictures or video) turning users into real
Request: Video "antennas" on the territory.
factory
Duration: 2 yrs Results: on line in April 2012, 2.500 active
videomakers, 1.500 video contributed (as of July
2012) and 1.00 re-published on Repubblica.it
Video example
17. AWARENESS CAMPAIGN > FAO > 30 SEC. TO END HUNGER
Description: The EndingHunger
Title: 30 Seconds to end movement is a youth-oriented
Hunger communication initiative spearheaded by
Client: Fao FAO: its key message is that chronic
Year: 2012 hunger is a solvable problem, but it’s
Request: video spot necessary to reach a “tipping point”.
Duration: 3 months
To accelerate these efforts, the
EndingHunger teamed up with Userfarm to
create a new video spot that draws public
attention and awareness to the hunger
issue and helps to enlarge the movement
against hunger.
Results:
Started on July 2012
18. PROMOTIONAL VIDEO > SKY > X FACTOR
Title: X Factor in 15 Description: create 80 X –Factor
seconds funny video (15 seconds) to be used
Client: X Factor for on line and on air promotion.
Year: 2011 - ongoing
Request: 15 second
Videoclips Results: 80 selected contributions
Duration: 7 weeks
19. VIDEOCLIP CONTEST > SAMSUNG > LADY GAGA
Title: French this way Description: Superstar Lady Gaga chose
Client: Samsung Userfarm to produce original videos to
LadyGaga promote her song "Born this Way" in the
Year: 2010 French market.
Request: Videoclips
Duration: 10 days Results: 75 contributions, 1 selection
20. TV ADVERTISING > MASCHIO > PRIME UVE
Title: Prime Uve Description: The Italian leading grappa
Client: Maschio was the first to air a user generated
Year: 2010 advertising campaign on a national Italian
Request: tv spot (6” television channel.
and 30”) for the brand
Duration: 3 months Results: 70 contributions, 1 winner (still
on air) and 5 selected for on line viral
campaign.
21. VIDEO CONTEST > BOLOGNAFIERE > UNIVERCITY
Description: to promote the event
Title: "Univercity: living
«Univercity», BolognaFiere called for the
and studying in Bologna”
realization of a two-minute short films.
Client: BolognaFiere
Year: 2011/2012
Results: 45 contributions, 5 selections
Request: Promotional
150.000 views on Userfarm
short films (2’)
25 on line articles (250.000 views)
Duration: 2 months
8 press articles (400.000 readers)
Rewards: ! 5.000
1.500 fans on Facebook
22. ON LINE VIDEO ADVERTISING > VODAFONE
Title: Il tuo video per Description: Vodafone calls for a
farne parlare conscious and responsible use of the
Client: Vodafone
Internet and called Userfarm to contribute,
Year: 2011
producing videos that they can talk to boys
Request: on-line video
aged 11 to 19 years.
for the Digital Safety
campaign
Duration: 5 months Results: 84 contributions, 16 selections
Rewards: ! 36.000
23. ON LINE VIDEO ADVERTISING > MICROSOFT > HD CALLS
Description: Microsoft wanted a viral
Title: Pronto? Ti Vedo
video for the launch of Windows Live
Client: Microsoft
Messenger 2011 and its new HD quality
Year: 2011
calls feature.
Request: on line adv
Duration: 1 month
Results: 50 contributions, 1 winner
24. SOCIAL MEDIA VIDEO > NOKIA > EXPERIENCE APPS
Title: Experience Apps Description: Nokia Experience Apps
Client: Nokia is a channel dedicated to enhance the
Year: 2011 awareness and experience of Nokia
Request: creative smart phone applications.
video tutorial for Nokia
Apps Results: 30 contributions
Duration: 2 months
25. SHORT MOVIE CONTEST > SONY > MOBILE FESTIVAL
Title: Short Movie Festival Description: Sony Ericsson launched an
Client: Sony Ericsson online competition for young
Year: 2011 / 2012 videomakers in partnership with Venice
Duration: 6 months Film Festival and under the supervision
of two famous directors.
Request: short movies and videoclips on
a UserFarm whitelabel platform
27. VIDEO DRIVES ONLINE TRAFFIC › KEY FACTS
• Fact 1.2 Billion people watch on
average 18 hours of video
online per month.
• Video ad spend grew
52.1% in 2011 and is
forecast to grow by a
further 43% in 2012
• 63% of online audiences
are reached by video
advertising each month and
video ads account for 12.4%
of web videos viewed
• CPM rates for online video
ads are 3-5 times higher
than display ads and are 4-7
times more effective*
*Source: eMarketer – ComScore Video Metrix – Implix Email Marketing Trends Survey - Forrester
28. BRAND OR CORPORATE SITE › VIDEO EFFECTIVENESS
Videos provide a stronger
visual impact and serves as an
emotional hook to engage the
user.
Videos allow us to
communicate the “story” of
the brand quickly and
effectively.
Videos increase time spent
on a web page by up to 2
minutes on average.
Videos will help you rank
higher with search engines
and acquire new users.
Sources: ComScore Video metrix – Google Blog – ReelSeo – The Diffusion Group
29. ECOMMERCE SITE › VIDEO EFFECTIVENESS
Viewers of e-commerce
video are 85% more
likely to lead to a
purchase.
68% of the top 50
ecommerce sites use
video on their website.
E-Commerce pages
with video have over a
30% higher
conversion rate.
96% of all online
spenders are video
viewers.
Source: Internet Retailer - Specialty Retail Report – ReelSEO – Forbes Insight
30. SOCIAL MEDIA › VIDEO EFFECTIVENESS
Video is crucial for engaging fans and enhancing social media storytelling.
Building a YouTube channel is one of the easiest Creating a Brand Fan Page is simple as well, as it
way to communicate to a big audience. is relatively easy building up a large fan base. The
Interactivity, in-depth analytics and other features difficult part is keeping fans engaged.
allow brands to get the most out of it.
Uploading or embedding videos into a FB Fan
As with any channel, YT needs a content strategy page is the best way to keep your fan base
with frequent updates. engaged and active.
31. VIDEO ADVERTISING › KEY DATA
Video Advertising is the fastest
growing segment in the
advertising market.
With the rise of video advertising
networks - like YouTube, Yahoo &
Unruly Media - any brand can
plan a very efficient on line video
campaign targeting the right
audience whilst measuring
results.
Also, video in email marketing
has been shown to increase click-
through rates by up to 300%.
Source: eMarketer – ComScore Video Metrix – Implix Email Marketing Trends Survey - Forrester
32. OTHER USAGE OF VIDEO › EXAMPLES
Video Contest for Engagement & Insight Viral Videos
35% of top brands ran a video contest in 2011 VW – The Force
Video for Corporate Events Video for Corporate Social Responsibilty
Coca Cola - Content 2020 Girleffect.org
33. WHY ARE YOU WAITING?
www.userfarm.com
info@userfarm.com
Available in UK, Italy, France and Spain
