Mobile Application Development-Android and It’s Tools
Harness Mobile Usability Testing to Improve Your Mobile Experience
1. Harness Mobile Usability Testing To
Improve Your Mobile Experience
Deanna Laufer, Analyst, Customer Experience
March 31, 2015 Moderated by:
2. • Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides/recording
Quick Housekeeping
Harness Mobile Usability Testing To Improve Your Mobile Experience
3. Deanna Laufer
Analyst Serving Customer
Experience Professionals at
Forrester Research, Inc.
Meet Your Speakers
Harness Mobile Usability Testing To Improve Your Mobile Experience
Alfonso de la Nuez
Co-Founder & Co-CEO at
UserZoom
26. A multinational sporting goods company
tested its training platform with a more
diverse set of users than feasible in-house.
27. Usability testing its mobile website,
Breastcancer.org increased pages per visit
and visit duration and decreased bounce rate.
28. The #1 Platform to Test, Measure & Monitor
User Experience
Usability Testing Solution for Mobile Apps
29. With apps, you only get one shot.
Get it right the first time.
Harness Mobile Usability Testing to Improve Your Mobile Experience
UserZoom allows the installation of an SDK, so you
can easily control, manage & conduct mobile usability
testing on your app.
Key Benefits:
• Go beyond simple reviews and get deeper user insights
• Collect insights from users in-the-wild, while they're
using their own device
• Run testing quickly and cost-effectively
30. See how Mobile App Testing
works with UserZoom
Harness Mobile Usability Testing to Improve Your Mobile Experience
1. Build your study within the UZ Manager
2. Intercept your real visitors
3. Invite them to participate in a task-based study
4. Measure, manage & improve UX and
performance of your app.
31. What Results You Can Obtain
Harness Mobile Usability Testing to Improve Your Mobile Experience
User Sessions
Videos
32. Also UX Metrics for quantitative analysis
Harness Mobile Usability Testing to Improve Your Mobile Experience
Effectiveness Ratios
Efficiency Ratios
34. Harness Mobile Usability Testing to Improve Your Mobile Experience
Clickstreams
Even behavioral data!
35. Test Your Mobile Site with UserZoom, too!
Harness Mobile Usability Testing to Improve Your Mobile Experience
With UserZoom, you can conduct usability
testing, competitive benchmarking and UX
research on mobile websites and prototypes
on iOS and Android devices, too!
Obtain actionable data such as:
38. Need more info?
Get answers about UserZoom. We are here to help.
Talk with one of our knowledgeable staff.
Contact us
UserZoom
1054 South De Anza Blvd, Suite 102
San Jose, CA 95129
Toll free number: (866) 599 1550
www.linkedin.com/company/userzoom@UserZoomFollow us
Notas do Editor
Demonstrate that the company cares and is listening
Place the UZ library into the code
Determine where you want to intercept visitors and how
Demonstrate that the company cares and is listening
Demonstrate that the company cares and is listening
Demonstrate that the company cares and is listening
Demonstrate that the company cares and is listening
Place the UZ library into the code
Determine where you want to intercept visitors and how