http://bit.ly/1xZfPLe Highlights from the free, on demand webinar. Best practices from the marketing team at UserTesting. Want to improve your marketing efforts and get customer feedback at the same time? Find out how our own marketing team uses the UserTesting platform to boost conversions and uncover new insights about our customers’ needs. Take a peek behind the curtain, to see how they used the tool to improve their campaigns, redesign the website, and more! Listen to Phil and Stef, as they answer questions about how you too can implement UserTesting within your own marketing campaigns and strategy. This on demand webinar is for marketers who want to learn how UserTesting can fit into their marketing strategy.

1. Q&A with the UserTesting
Marketing Team

2. Our
Marketing
Team
• Learn about our marketing team
• Find out what you can user test
• Listen to Q&A with Phil and Stef
IN THIS WEBINAR

3. Our Marketing
Team Guidelines

4. The customer/ prospect always
comes first. We love our customers
and prospects and treat them with
respect.
Guideline #1

5. We repeat, the customer comes first.
We cherish them, protect them, treat
them better than we’d ever expect
anyone to treat us.
Guideline #2

6. We create great content that our
customers and prospects want.
We provide value.
Guideline #3

7. To learn how our
Marketing Team
uses the UserTesting
platform: Watch the
webinar now

8. What can you do with the
UserTesting platform?

9. You can test:

10. - Landing pages
- Surveys
- Blog posts
- Whitepapers
- Emails
- Videos
- Internal search
- Competitors
- Search engines
- Wireframes
- Purchase flow
- Mobile
- Navigation
- And more!

11. Test your own site or app at
www.usertesting.com
Or run a free test a
peek.usertesting.com

12. Q&A with
Phil Sharp and Stef Miller
-Marketers at UserTesting-

13. What’s the best way to convince
clients that UserTesting is an
important part of the puzzle?
Question #1

14. - Demonstrate the value by showing
them a video of someone using
their site/app.
- Peek is a great free option.
- Give them the power to run tests.
Answer

15. What’s your most effective
conversion rate tip?
Question #2

16. - User testing is an effective way
to generate A/B testing ideas.
- See where your users get stuck, and
listen to what your real users want.
A B
Answer

17. What is the
UserTesting panel?
Question #3

18. - It includes thousands of normal,
everyday users. You can filter them
to find your target audience.
- We provide participants, so you
don’t have to recruit your own!
Answer

19. Get access to all 12 questions by
watching the ondemand webinar!
Watch the
webinar now
Watch the
webinar now

20. www.usertesting.com