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Engagement
Marketing
Top 10 Tips
to Engage your Customers
What is the Engagement
Marketing?
It’s not about relationship working for
your own purpose—
it's about building strong and
reliable relations between you and
customer.
Tip 1:
Sponsorship of events
It doesn’t matter if you’re running an online
store or a regular shop,
the sponsorship of
events is a great
decision to engage
more customers.
How?
Sponsor small events held in your area
so you will get new customers. People
will tell about your product or service to
their friends. That is the first step for
successful Engage Marketing
.
Tip 2: The development of your
brand label on the Internet
It is important to promote products on the
Internet as more and more purchases doing via
the network.
Why?
It's convenient and cheap.
Advertising - is the main means
of promoting products.
Tip 3: Demonstration of
product
This is one of the main
Engagement Marketing strategy,
A customer will try your
product and understand
that it is necessary to them
and they will definitely come
to you for another purchase rather
to your competitor.
What is sampling?
It is an effective way of promoting
goods through the distribution of
free trial samples of a product.
Sampling is also used for:
-developing of consumer interest
-increasing sales
-informing about
-packaging changes
-label, recipes
Tip 4: Satisfaction of customer’s
need
If a customer purchased a product or used
your service and got what he wanted, he will
definitely come back to you.
Regular customers - the success of
any business!
As an example of the effective customer engagement
process is the aromatization of space.
Galeria Mokotow filled with bakery, pizzeria and fast food.
All of them are located very close to each other and it is not
because of the
lack of space, but to
engage the customer
to buy something more.
People have lunch, then maybe a small dessert?
Tip 5: Do not let them
forget about you!
There are different ways to retain customers:
-creation of a logo
-maintaining a good label
-providing with discount cards
LOGO
As the ship will be named, so it will float”.
In business, exactly the same.
If your logo has no meaning or it is even too
complicated to pronounce it - go and change it
now!
A good example for it could be the logo
“Carrefour”
The logo shows the letter C between two arrows
indicating in opposite directions
What is the trick?
Genius is simplicity! Let your customer make
decisions by themselves without any direct
intervention. Maybe it sounds funny, but it works!
Source: http://www.carrefour-vannes.fr/
Tip 6:
Effective promotion strategies
Customers can participate in the raffle of
expensive coffee-machine
if they will buy two packs of coffee
beans.
How?
Everybody will talk about your raffle
withtheir friends, so your product is going
to be popular and most probably sale of
your product will increase.
In other words, you engage customers
by natural FREE advertisement.
Tip 7:
Engage with social networking
If you do not have any idea about Facebook,
Instagram or Twitter - go straight to these sites
and see how you may easily engage more
customers on these sites everyday.
Tip 8:
Engage customers
via Wi-Fi
Wi-Fi allows you to use it in
customer's own marketing
communication.
Guests of a hotel may receive
an e-mail information after
log-in via Wi-Fi network
about current offers and
promotions .
Source: http://www.bbc.com
The most popular ones are:
-SPA discounts
-Information about drinks
Tip 9:
Get to know your customer
Spend time to learn more about your customers.
Marketers who take time to understand the backgrounds
and values of their customers will see greater impact on
marketer’s attitudes and motivation.
Demonstrate that you care about their well-
being.
Tip 10: Talk „human”
It is better to speak with the customer in an individual
manner, as if you talk with your friends.
This is not only help to strengthen your relationship
with your potential customers, but also increase
reliability and brand of your company.
Remember, once you engage your
customers, make sure you keep the lines of
strong communication with them and
follow my tips to build your own strategy!
Listen to them. They want to be heard!
Do not rush for profits.
Be patient and it will surely pay off.

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Top 10 Tips on Engagement Marketing

  • 1. Engagement Marketing Top 10 Tips to Engage your Customers
  • 2. What is the Engagement Marketing? It’s not about relationship working for your own purpose— it's about building strong and reliable relations between you and customer.
  • 3. Tip 1: Sponsorship of events It doesn’t matter if you’re running an online store or a regular shop, the sponsorship of events is a great decision to engage more customers.
  • 4. How? Sponsor small events held in your area so you will get new customers. People will tell about your product or service to their friends. That is the first step for successful Engage Marketing
  • 5. . Tip 2: The development of your brand label on the Internet It is important to promote products on the Internet as more and more purchases doing via the network. Why? It's convenient and cheap. Advertising - is the main means of promoting products.
  • 6. Tip 3: Demonstration of product This is one of the main Engagement Marketing strategy, A customer will try your product and understand that it is necessary to them and they will definitely come to you for another purchase rather to your competitor.
  • 7. What is sampling? It is an effective way of promoting goods through the distribution of free trial samples of a product.
  • 8. Sampling is also used for: -developing of consumer interest -increasing sales -informing about -packaging changes -label, recipes
  • 9. Tip 4: Satisfaction of customer’s need If a customer purchased a product or used your service and got what he wanted, he will definitely come back to you. Regular customers - the success of any business!
  • 10. As an example of the effective customer engagement process is the aromatization of space. Galeria Mokotow filled with bakery, pizzeria and fast food. All of them are located very close to each other and it is not because of the lack of space, but to engage the customer to buy something more. People have lunch, then maybe a small dessert?
  • 11. Tip 5: Do not let them forget about you! There are different ways to retain customers: -creation of a logo -maintaining a good label -providing with discount cards
  • 12. LOGO As the ship will be named, so it will float”. In business, exactly the same. If your logo has no meaning or it is even too complicated to pronounce it - go and change it now! A good example for it could be the logo “Carrefour”
  • 13. The logo shows the letter C between two arrows indicating in opposite directions What is the trick? Genius is simplicity! Let your customer make decisions by themselves without any direct intervention. Maybe it sounds funny, but it works! Source: http://www.carrefour-vannes.fr/
  • 14. Tip 6: Effective promotion strategies Customers can participate in the raffle of expensive coffee-machine if they will buy two packs of coffee beans. How?
  • 15. Everybody will talk about your raffle withtheir friends, so your product is going to be popular and most probably sale of your product will increase. In other words, you engage customers by natural FREE advertisement.
  • 16. Tip 7: Engage with social networking If you do not have any idea about Facebook, Instagram or Twitter - go straight to these sites and see how you may easily engage more customers on these sites everyday.
  • 17. Tip 8: Engage customers via Wi-Fi Wi-Fi allows you to use it in customer's own marketing communication. Guests of a hotel may receive an e-mail information after log-in via Wi-Fi network about current offers and promotions . Source: http://www.bbc.com
  • 18. The most popular ones are: -SPA discounts -Information about drinks
  • 19. Tip 9: Get to know your customer Spend time to learn more about your customers. Marketers who take time to understand the backgrounds and values of their customers will see greater impact on marketer’s attitudes and motivation. Demonstrate that you care about their well- being.
  • 20. Tip 10: Talk „human” It is better to speak with the customer in an individual manner, as if you talk with your friends. This is not only help to strengthen your relationship with your potential customers, but also increase reliability and brand of your company.
  • 21. Remember, once you engage your customers, make sure you keep the lines of strong communication with them and follow my tips to build your own strategy! Listen to them. They want to be heard! Do not rush for profits. Be patient and it will surely pay off.