Full presentation of alibaba describing alibaba.com history
The strategy he uses to attract customers
The types of markets he earns from
Intial steps alibaba.com used to come in the market
Swot analysis of alibaba.com
Types of memebership alibaba.com offers
Payment and shipping methods that alibaba.com uses
The future planning of alibaba.com
2. History of Alibaba.com
Founded in 4 April 1999, Hangzhou, China.
Founders : Jack Ma, Joseph C. Tsai, Peng Lei, Cathy Zhang and more.
Headquarters : Hangzhou, Zhejiang, China
Subsidiaries : Alibaba, Youku Tudou, UC Web, Alibaba Cloud, Alibaba Cloud, Alibaba Pictures
CEO : Daniel Zhang (10 May 2015)
Revenue : 158.3 billion CNY (US$23.82 billion, 2017)
Alibaba is the sixth-largest company internet company by revenue.
Area Served : Worldwide
Operating income : Increase CN¥48.055 billion (US$7.23 billion, 2017)
Net income : Increase CN¥41.226 billion (US$6.2 billion, 2017)
Total assets : Increase CN¥506.812 billion (US$76.28 billion, 2017)
Total equity : Increase CN¥321.129 billion (US$48.33 billion, 2017)
3. Initial steps used by Alibaba.com
The group began in 1999 when Jack Ma founded the website Alibaba.com, a business-to-
business portal to connect Chinese manufacturers with overseas buyers.
Is a Chinese e-commerce, retail and technology conglomerate that provides consumer-to-
consumer, business-to-consumer and business-to-business sales services via web portals, as well
as electronic payment services, shopping search engines and data-centric cloud computing
services.
4. Strategy Used by Alibaba.com
Alibaba offers free membership in order to attract more potential clients. Then he started to
charge membership fees.
Alibaba has two sources of profits: the first comes from Alibaba advertising costs. The second
source comes from customers with value-added services.
Alibaba uses a competitive price for its products then its competitors.
It does not use an extreme difference in price but offer lower prices with good quality to attract
customers in its market.
5. Types of markets of Alibaba.com
Alibaba has two markets :
The global market in English which targets international exporters and importers.
The Chinese market with the aim of focusing on suppliers and buyers. With 560 million
internet users, China can therefore be considered as the largest internet market in the world.
6. Strategy to attract customers
To attract more customers, Alibaba is using its strategy by offering gifts and therefore encourages
consumers to use more often its platform.
Like Daraz.pk it specifies a day that is named by Big Friday, Alibaba also specifies a day that on
that day Alibaba will offer sales on that day to as much customers as possible.
7. Swot analysis of Alibaba.com
Strengths of Alibaba.com
Weaknesses of Alibaba.com
Opportunities of Alibaba.com
Threats of Alibaba.com
10. Future Planning of Alibaba.com
In the coming years, Alibaba would like to expand into developing countries like India. Because
India is the second most populated country in the world and is a developing country.
He wants to get rid of the counterfeit products, the company wants to reduce the counterfeit
products sold on the site or delete them.