TMI is a ITALY-based medical tourism company, offering most comprehensive solution to medical providers globally, from Europe to Asia.

1. Turismo Medico ItaliaTM
Year 2015
Partner Program
di Stefano Urbani

2. Expand your
market in Italy
with no effort.
Turismo Medico ItaliaTM
knows the target and is
structured to give confidence to
the patient.
Also has all the know-how to
study the perfect marketing plan.
Turismo Medico ItaliaTM
| Partner Program

3. Welcome
to Turismo
Medico
ItaliaTM
We are the first italian agency specializing
exclusively in the field of health and wellness
tourism.
You will see how Italy, virgin country in the field, is a
high potential market in strong growth.
Turismo Medico ItaliaTM
has all the skills,
knowledge and tools needed for your success
in Italy.
Turismo Medico ItaliaTM
| Partner Program

4. “Trust in
dreams, for
in them is
hidden the
gate to
eternity.”
Khalil Gibran
Our energies are focused on service to the italian
Patient,
creating a strong relationship of TRUST,
due to the importance we give to moral and ethical
values of Our Team as well as the stakeholders
(Clinics, Hospitals, Wellness Centers) with whom we
work.
Turismo Medico ItaliaTM
| Partner Program

5. Healthy
Living,
Live in
Happiness!
Stefano Urbani
We are ready to team up with You to bring ever
greater value to Our italian patients.
During 2016 italian market will embark on a
dramatically large expansion of the Out-Bound
medical tourism.
Turismo Medico ItaliaTM
| Partner Program

6. The company.
Established in 2012 in Como, Italy
First medical tourism agency born in Italy.
At this time, unique italian medical tourism agency
with Staff exclusively Italian
Turismo Medico ItaliaTM
| Partner Program

7. The
founder.
Stefano Urbani
Education
● Bachelor of Science (BS), Engineering/Industrial Management
● Master of Business Administration (MBA), Business Administration and
Management, General, Executive master's degree
Experience
3 Years Experience as Freelancer and Entrepreneur in Health’s field (Regional and National)
● Founder of International medical tourism Agency
● Management Consulting
4 Years Experience in Organization Area (Regional and National)
● Organization Project Analyst in International Company
● Organization Development Analyst in International Company
5 Years Experience in Purchasing Area (Regional and National)
● Purchasing Coordinator in Medium National Company (Plastic Material)
● Purchasing Analyst in Multinational Company (Petrol)
Turismo Medico ItaliaTM
| Partner Program

8. Meet Us in...
World Medical Tourism & Global Healtcare Congress
ORLANDO, Florida (U.S.)
● September 27-30, 2015
http://www.medicaltourismcongress.com/speakers/stefano-urbani/
International India Medical Tourism Congress
NEW DELHI, INDIA
● November 20-21, 2015
http://www.iimtc.com
...or, invite Us to meet You in your country!
● info@turismomedicoitalia.com
● +39.3496455538
http://turismomedicoitalia.com
Turismo Medico ItaliaTM
| Partner Program

9. Current Market share
2015 work with Turkey, Spain, Greece, Czech Republic, Germany, Cyprus in the medical branches of:
Turismo Medico ItaliaTM
| Partner Program
assisted
reproduction
(IVF, egg-donation, embryo-
donation, PGD with gender
selection)
aesthetic plastic
surgery
hair transplant
(FUE)
ophthalmology
… and: dentistry, pain therapy, check-up

10. Next Market share
We will start working with the same branches
in other countries (without internal
competition)
We will start working with the Eastern
European countries in the medical branches of
dentistry
In the next future we will start working in the
branches of Wellness and Spiritual Tourism,
with Countries around the World.
Turismo Medico ItaliaTM
| Partner Program
We are willing to
consider new branches,
where they may be
successful for the
Italian market.

11. A fast
growing
market.
Overview of
the italian scenario.
Turismo Medico ItaliaTM
| Partner Program

12. Health
Turism
Revenues
2012
68.900.000.000 Euro
Worldwide
537.280.000 Euro
Italy0,8% of the world
market volume
is in Italy
Turismo Medico ItaliaTM
| Partner Program

13. Italian Scenario
Trend
Turismo Medico ItaliaTM
| Partner Program
2009 | 20.000
2012 | 184.000
2014 | More than 250.000

14. Italian
Scenario
Motivations
Turismo Medico ItaliaTM
| Partner Program
This is a new form of tourism in Italy,
was the last strong "wave" of economic crisis that has prompted
residents to look beyond the national border to heal, to find the
best deals.
But in addition to this factor highlights another strong
motivation that drives even the Italians to buy "medical tourism":
the high professional and friendly level of the structures and
the professional employees, as well as the elimination of the
waiting time, the possibility of choose between different
treatment options, and ultimately the presence of the guarantee
"Satisfied or Refunded".

15. Italian
Scenario
Motivations
Turismo Medico ItaliaTM
| Partner Program
Savings and Cost-Effectiveness: 24,0 %
Rapidity of the treatment / lack of waiting: 15,0 %
Link to holiday: 12%
Confidentiality over the territory of residence: 11%
Modern health centers and equipment: 8%
High rank professionals Staff: 7%
Personal issues: 6%

16. Italian Scenario
Periods
Turismo Medico ItaliaTM
| Partner Program
The first four months
August: 26,0 % December: 14,0 %
July: 11% April: 10%
The last two months
November: 3% February: 2%
Other months: 34%

17. Healt
Turism
Periods
Turismo Medico ItaliaTM
| Partner Program
Croatia: 16,7 %
Hungary: 14,6 %
Romania: 13,0 %
U.S.A.: 7,0 %
Belgium: 5,2 %
Italian Scenario
Destinations
United Kingdom: 4,9 %
Panama: 4,4%
Turkey: 3,9%
Slovenia: 3,4%
Serbia: 3,0%

18. Healt
Turism
Periods
Turismo Medico ItaliaTM
| Partner Program
Switzerland: 2,2%
Austria: 2,0%
Moldova: 1,8 %
Spain: 1,6 %
Germany: 1,5 %
Czech Republic: 1,4 %
Tunisia: 1,2 %
Malta: 1,2 %
Holland: 1,1 %
France: 1,1 %
Other Countries: 6,5 %
Italian Scenario
Destinations

19. We are searching Stakeholder who can share Our same values:
● Customer Focus
● Honesty and Transparency
● High ethical and moral principles
and
● Hard Working, Economically Driven
● Willing to invest in marketing to accelerate the growth of the
Italian market and have tangible results in the short term
Turismo Medico ItaliaTM
| Partner Program
Channel
Partner
Profile
“We prefer to have had
only one patient happy than
many patients dissatisfied”
Stefano Urbani

20. Channel
Partner
Program
Overview
view from above
Turismo Medico ItaliaTM
| Partner Program
Potential Patient
Turismo Medico Italia
Stakeholder
Stakeholder website
Actual Patient
Italy
Stakeholder
Country
Marketing
Strategy
Turismo Medico Italia website

21. Channel
Partner
Program
Overview
view detail
Turismo Medico ItaliaTM
| Partner Program
Turismo Medico
Italia
Stakeholder
Potential Patient
Turismo Medico
Italia web-site
Stakeholder
web-site
ITALY
STAKE
REGION
Investment
info request
requests
satisfaction
requests
satisfaction
Actual Patient
Marketing
Strategy
info
request
Investment
decreases
the area

22. Channel
Partner
Support
Turismo Medico ItaliaTM
| Partner Program
Search Engine Optimization (SEO)
● Search Engine Optimization Consulting
● SEO Optimized Web Content Service
● Interlinking Strategy Development
● Digital Marketing Strategy
Social Media Marketing (SMM)
● Content Creation and Distribution
● Community Building
● Social Media Measurement
Link Building
● Article Marketing
● Corporate Blog Management
● Press Release Services
Internet Marketing
Analytics Google AdWords
JumpStartProgramPartnership

23. Why TMI?
ZMOT
Zero
Moment
Of
Truth
Turismo Medico ItaliaTM
| Partner Program

24. ZMOT
pursued
through
effective
link
building
strategy
Turismo Medico ItaliaTM
| Partner Program
BLOG, for the specific
medical branch
Stakeholder web-site Stakeholder web-site
Stakeholder web-siteStakeholder web-site
Stakeholder web-site
LANDING PAGE, for the
specific treatment
SOCIAL NETWORKS WEB-SITE TMI
ITALIAN MEDICAL TOURISM
WEB-PLATFORM
http://turismomedicoitalia.com
TWITTERFACEBOOK http://www.turismo-medico.it
BLOG LANDING PAGE

25. Let’s Get Started!
Turismo Medico ItaliaTM
| Partner Program
GAIN
Continuous Improvement
Your next steps
Agreement
- Cooperation Agreement Proposal
- Marketing Plan evaluation, possible redefinition
- Crossing the needs, WIN to WIN agreement endorsement
Option: meeting in Stakeholder’s Head-Quarter
ROI, Return Of Investment
Break-Even Point
Our next steps
Agreement
- Cooperation Agreement Proposal
- Marketing Plan Proposal
- Crossing the needs, WIN to WIN agreement endorsement
Option: meeting in Stakeholder’s Head-Quarter
Kick-Off. Implementation of the Marketing Plan
Implementation of the Project
ROI, Return Of Investment

26. Methodologies
used for the
analysis of market
Turismo Medico ItaliaTM
| Partner Program
CAWI (Computer Assisted Web Interviews)
CATI (Computer Assisted Telephone Interviews)
Data elaboration on Medical Tourism Association surveys
Data elaboration on Deloitte surveys