There are varying opinions as to the effectiveness of guest blogging in 2018. There are some who will argue it to be a spam-esque strategy, while others will continue to emphasize the importance of collaboration online. For years, guest blogging was an effective way to build relationships, build links, and gain some key SEO points, helping numerous sites we know and love rank and find audience. Today, guest blogging is not the phenomenon it once was however it is still used by many companies for the aforementioned reasons. To dismiss guest blogging as being out of fashion or somehow ineffective in 2018 is not accurate.

1. Is Guest Blogging and Blog
Sharing on its Last Legs in
2018?
Content Marketing
HTTP://WWW.UNLIMITEDEXPOSURE.COM

2. There are varying opinions as to the effectiveness of guest blogging in
2018. There are some who will argue it to be a spam-esque strategy, while
others will continue to emphasize the importance of collaboration online.

3. For years, guest blogging was an effective way to build relationships, build
links, and gain some key SEO points, helping numerous sites we know and
love rank and find audience. Today, guest blogging is not the phenomenon
it once was however it is still used by many companies for the
aforementioned reasons.
To dismiss guest blogging as being out of fashion or somehow ineffective
in 2018 is not accurate.
Like any other strategy, guest blogging has a purpose. If there is
information that is relevant and useful to share with someone else’s
audience, writing a guest blog can help build traffic. For new sites that are
struggling to increase their visitor base, strategies like this are key because
it gets you in front of an audience. At the same time, to the site accepting
guest blogs, it helps them by providing a piece of well-written original
content.
There is a right way and a wrong way to go about writing guest blogs
however. There is no limit to the amount of guest posts one can write
though we recommend doing it sparingly and to select quality sites to write
for. The most simple way we can put it is that guest blogging to build
credibility and gain an audience is a more effective approach than guest
blogging simply to build links. If a writer does their job correctly, it should
build links, yes, however guest blogging is so much more than that. The
links should not matter equal to or more than the quality of the article being
written or the relevancy of the content. This is where guest blogging
receives a bad name.

4. Some sites hire inexperienced writers to build content and send it out to
anywhere they can find on the internet. This is completely the wrong
approach for businesses because it does not build credibility, will not get
the quality of links one wants, and is ultimately just a waste of money.
Thus, if one picks what sites to write for, and ensures the quality of content
is high and relevant, guest blogging is a great practice. Just be weary of the
low quality spam sites that promote guest blogging as a way to build
authority. Connect with sites that matter and that have built-in audiences.
Should anyone reach out to you to write a guest blog, proceed with caution.
Consider the relevancy of the business and whether this is something
appropriate for your brand. If it passes these tests though, there’s no
reason not to use a guest blogger.
Guest blogging is a fantastic tool to build excellent, high quality blog articles
for a site and should be used as such. Just remember that the person
writing for you should be someone you can vouch for. If not, it may come
across as spam and may threaten your brand reputation.
The future of guest blogging is no doubt one that leans more towards
content-building and relationship-building rather than search engine
optimization or link building, though guest blogging today can still help a
site across these points.

5. Unlimited Exposure Online
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Tell: 416-477-0594
Email : info@unlimitedexposure.com
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