Standing out from the crowd
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Differentiation is one of the biggest challenges employers have - learn why it's so important and what you can do to make your brand stand out from the crowd.
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Standing out from the crowd
- 1. Standing Out from the Crowd – Richard Mosley
- 3. universumglobal.com 45 The Differentiation Challenge
- 10. It’s not so easy to be different! TeamworkPerformance Status Learning Purpose Innovation EmpowermentCareer 59universumglobal.com
- 11. 1st – Distinctive Visual Identity 56universumglobal.com
- 14. 14universumglobal.com Respect for people Friendly working environment Team-oriented-work International colleague interaction Diversity & inclusion High level of responsibility Flexible working conditions Control over my working hours Enabling personal interests Opportunities to innovate Creative & dynamic working environment Entrepreneurial spirit Teamwork Empowerment Performance Career Status Learning Purpose Innovation Attractive/exciting products & services Prestige / Good for future career Markey success Fast growing Secure employment High performance focus Customer focus Recruiting only the best talent Recognizing performance Challenging work Clear path for advancement Rapid promotion Leadership opportunities International opportunities Leaders who support development Professional training & development Variety of assignments Sponsorship of future education Inspiring leadership Corporate social responsibility Environmental sustainability Ethical standards 2nd – Distinctive Positioning
- 15. 2nd - Brand Positioning Career universumglobal.com
- 16. Shifting from ‘What’ to ‘How’ Career 62universumglobal.com
- 17. Shifting from ‘What’ to ‘How’ Career 62universumglobal.com
- 18. 3rd – Signature Experiences 63universumglobal.com
- 19. From People Management Processes to Employer Brand Experiences If you want to stand out DO DIFFERENT 64universumglobal.com
- 20. LEGO seeks to attract people who think differently 65universumglobal.com
- 21. And strives to deliver an on-brand experience 66universumglobal.com
- 22. 22universumglobal.com #1 - Look different #2 - Talk different #3 – DO different